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Music magazines market research



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  • 1. Music MagazinesMarket research Jack Liddle
  • 2. Circulation 40,203 (Jan-Jun 12)Readership 387,000 (April–Sept 12)Target audience: 16-25 year oldsPrice: £2.20It has its own awards evening: TV and Radio station and website.They been on the shelves for 29 years and is now the biggest music weekly in the worldMission statementKerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenagereaders who are more open to different genres of rock music – from emo to thrash etc, to the readers whorespect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balanceof bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionateappetite for their favourite bands as well as their desire to be introduced to new music within our world. Wewill focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we aregiving our main base of younger readers everything they need to get into, on top of this the interest in older,harder bands, cementing our role as an educator.James McMahon - EditorHe began his career in 2002 as a freelance writer on NME and Metal Hammer, moving to become New MusicEditor at NME in March 2006 and Features Editor in 2007. In July 2010 he stepped across as Film Editor and moved to his current role in March 2011. Since July 2010, James has worked as a freelancecontributor for national newspapers, including The Daily Mirror, Guardian and magazines including X FactorMagazine, Mixmag and NME. He’s also an Associate Lecturer in Popular Music Journalism at Solent Universityin Southampton.
  • 3. Circulation figures are around 15,005 copies and a readership of around 23,027 people. Thisis because it’s not as much in the public eye as kerrang is.Ben Patashnik is the editor where he writes various articles for the publication everymonth as well as certain articles on the website for Rocksound.Target audience:- 15 - 24 year oldsWebsite: http://www.rock-sound.netAddress: Unit 22 Jack’s Place 6 Corbet Place Spitalfields London E1 6NNContact: Darren TaylorPostion: EditorTelephone: 020 7877 8770Fax: 020 7377 0455Email: darren.taylor@rock-sound.netPreferred contact method:Publisher: Rock Sound LtdPrice: 3.60Target audience:- 15 - 24 year olds
  • 4. Q’s readership is around 378,000 people, an impressive figure for the middle class audienceIts been on shelves for 25 years where advertisers can use the trusted bands audience to sellproductsPrice: is £3.90They have their own radio station as of 2008 but it’s only availible on digital TVThey have they’re own music channel called Q TVCirculation :103,017Target audience: people in their 30s and 40sMission StatementQ is the magazine that brings music alive. It draws together the biggest stars, the most excitingphenomena, the new artists that matter and a healthy dose of irreverence to create an unmissablewidescreen picture of what’s really happening in rock and roll right now.Every issue features agenda-setting star interviews, the month’s biggest moments in music, andfascinating investigations into the wider world of rock and roll. Each month Q’s comprehensivereviews section gives the last word on all the most important new releases and reissues – and feedsQ’s readers’ hunger for new music to enjoy.Q’s reviews section is the ultimate critical overview of music. And magazine’s unrivalled access bringsits readers up close and personal with the stars who set the agenda. Q is the ultimate rock and rollread.Andrew Harrison - Editor, Q Magazine
  • 5. Mission StatementAt MOJO we cover the good stuff. Our award-winning editorial team prides itself in delivering a magazine that ispacked with insight, passion, and revelatory encounters with the greatest musicians of all-time, be theyestablished or emerging musicians. The magazine is loved by its readers and artists alike because it engages themon the subject they love the most: music itself.Every month MOJO brings you a definitive cover feature on an iconic act; a bespoke CD (especially compiled bythe editorial team or a major musician in MOJOs world); and our famous reviews section, the Filter, which bringsyou 30 pages-plus of the best of that months music, both classic and contemporary.MOJOs previous guest editors range from David Bowie to Tom Waits via Noel Gallagher and the Red Hot ChiliPeppers, showcasing the magazines breadth and iconic status among musicians. From The Beatles to The BlackKeys, from Led Zeppelin to Laura Marling, from Fleetwood Mac to Flying Lotus, MOJO is not only Britains biggestselling music magazine, it is an immersive experience. At MOJO we invite you to lose yourself in music everymonth. Join us at for a daily download of whats going on or to simply find out more aboutour magazine.Circulation: 114,183Website: No other music magazine can tell MOJO readers something theyAddress: Mappin House 4 Winsley Street London W1W 8HF don’t know about the music it writes about. Because of this, theirContact: Phil Alexander; Editor-in-Chief readers have high respect & trust for itTelephone: 020 7436 1515Fax: 020 7182 8596Email: mojo@emap.comPreferred contact method: TelephonePublisher: Bauer Consumer MediaPrice: £4.10
  • 6. Spin has a circulation of 462,310 Its a monthly magazine costing £4.50 per month meaning its aimed at the middle class with a disposable income. Published by Buzzmedia Charles Aaron: Editorial DirectorFrom our first issue...This is the beginning, again. You are holding the rebirth of a magazine established over ten years ago by undergraduate writers and artists atUIC. The landscape has changed significantly in the last decade. The Berlin Wall came down, "alternative" music became hip, the 70s wereexhumed to combat the forces of fashion evil (Michael Jackson leather jackets and "Flashdance" ripped up sweatshirts), a Democratic presidentwas elected, a Republican congress came into power, and I could go on.As literary magazines go, Red Shoes Review was a dependably good publication, showcasing art and literature created by students. However, asI look to the end of the century with trepidation, I see the need for a magazine that will stay abreast of its time. The beginning of a millennium isideal for visionary retrospection. I am forced to look back to see what is ahead. Consequently, an understanding of the cycles of humanexperience are recalled for the sake of art.As much as "red shoes" has been around since Hans Christian Andersens story of the uncontrollable footwear and as a motif for the likes ofMoira Shearer, Kate Bush, and Elvis Costello, "still in spin" comes from as far in our past as the invention of the wheel. Perpetual angularmomentum has implications both technical and socially applicable. The illustrious past of the wheel runs the gamut of significance from thecreation of the Egyptian pyramids to mass transportation and traffic jams. The tradition is one of Ezekiels wheel within a wheel and theroulette, spinning to wealth or poverty. As they say, things are always coming full circle.The spinning of a wheel, therefore, has a multifaceted connotation. Primarily, there is the spinning itself, which is movement with an inherentdirection that is cyclic. Being a cycle, there is an implicit permanence to the motion. The over-used "change is the only constant" is foundationalto the worldview that Still In Spin embodies. This magazine plans to capture the inquisitive spirit of youth and convert it into art by way ofshowcasing works that seem most alive, resonating with vitality, irony, beauty or truth. Art that lasts has always been innovative anddemanding--and often, because of its novelty, disturbing. It challenges, asking new questions, reaching further than its predecessors.A university setting is the ideal intellectual soil for the artistic curiosity and experimentation that transcends old boundaries and creates newones. An urban campus, particularly, can bring vastly different creators onto common ground for the purposes of a discourse by way of anymedium at their disposal. It is both the playground and workshop of the mind. To this end, Still In Spin invites those of you with a penchant foradventure to join us on our romp and toil through the unknown . . . and beyond.Christian BurkChicago, 1995
  • 7. 64% of buyers are male and 36% are female.44%of readers tune into “Metal Hammer Riot” on an average of 2 hoursand 46 minutes per week and 46% of readers also play the guitar.45% of people that read this magazine partake in some sort of musicalactivity at home for pleasure.59% of readers discuss an article with another personEditor: Alexander MilasMain audience: 18-19 year olds Circulation: 48,977 Website: Address: 2 Balcombe Street London NW1 6NW Contact: Jamie Hibbard Postion: Editor Telephone: 020 7042 4000 Email: Preferred contact method: Telephone Publisher: Future Entertainment Price: 3.99
  • 8. Circulation: 28,354Website: http://www.futurenet.comAddress: Beauford Court 30 Monmouth Street Bath BA1 2BWContact: Mike Leonard ;EditorTelephone: 0122 544 2244Fax: 0122 548 2463Email: contact method: TelephonePublisher: Future EntertainmentPrice: 5.25Has been in shops since 1984. it’s the longest running guitar magazine in Europe.Published every month.Writes about Alternative rock & Heavy metal.Total circulation: 2008 - 31,917Total circulation: 2009 - 30,539
  • 9. Circulation: 42,235Website: http://www.mixmag.netAddress: 90-92 Pentonville Road IslingtonLondon N1 9HSContact:Nick Decosemo ;editorTelephone: 020 7520 8625Fax: 020 7520 8609Email: pauline@mixmag.netPublisher: Development Hell LtdPrice: 3.85First Issue- 1st February 1983
  • 10. Circulation of 70,000+ copies a month.This is bigger than NME, Kerrang! and Metal hammer Circulation: 62,699 Website: Address: 2 Balcombe Street London NW1 6NW Contact: Sian Llewellyn; Editor Telephone: 020 7042 4000 Fax: 020 7042 4473 Email: Preferred contact method: Telephone Publisher: Future Entertainment Price: 4.25
  • 11. Circulation: 10,866Website: http://www.futurenet.comAddress: Beauford Court 30 Monmouth Street Bath BA12BWContact: Louise King ; EditorTelephone: 01225 442 244Fax: 01225 446 019Email: contact method: TelephonePublisher: Future EntertainmentPrice: 4.50
  • 12. Circulation: 15,046Website: Suite 6 Picadilly House London Road Bath BA1 6PLContact: Neil Worley; EditorTelephone: 01225 489 984Fax: 01225 489 980Email: neil.worley@anthem-publishing.comPreferred contact method: EmailPublisher: Anthem PublishingPrice: £7.00
  • 13. Circulation: 18,000Website: http://www.soundonsound.comAddress: Media House Trafalgar Way Bar Hill Cambridge CB3 8SQContact: Paul White ;EditorTelephone: 01945 789 888Fax: 01945 789 895Email: editor@militarymodelling.comPublisher: Sound On Sound LtdPrice: £4.99
  • 14. Magazine Publisher Other Magazines PublishedKerrang Bauer Media Group Q, MOJO, Heat, Empire, Golf WorldBig cheese Big Cheese Publishing Ltd. N/ARocksound Freeway Press inc. N/AMetal Hammer Future Publishing Guitarist, Gamesmaster, total film, RhythmQ Bauer Media Group MOJO, Kerrang, Heat, Empire, Golf WorldNME IPC Media (Time Inc.) Whats on TV, Nuts, Sports IllustratedTotal Guitar Future Publishing Guitarist, Classic Rock, Gamesmaster, Total Film, RhythmGuitarist Future Publishing Gamesmaster, Total Film, Rhythm, Total GuitarMixMag Development Hell Ltd N/AWire The Wire Magazine Ltd. N/ASpin Buzzmedia N/A but buzzmedia owns websites such as Buzznet, Idolator, and StereogumRhythm Future Publishing Gamesmaster, Total Film, Rhythm, Total Guitar, GuitaristMOJO Bauer Media Group Q, MOJO, Heat, Empire, Golf World, KerrangClassic Rock Future Publishing Gamesmaster, Total Film, Rhythm, Total Guitar, Guitarist, metal hammerRhythm Future Publishing Gamesmaster, Total Film, Classic rock, Total Guitar, Guitarist, metal hammerMusic Tech Anthem Publishing Music Tech Magazine,Italia! , Calcio Italia, Sporting Legend, Taste Italia ,Guitar & Bass, Food HeavenSound on Sound SOS Publications Group N/A