Transcript of "Advertising Presentation Jack Smith"
Advertising a form of Communication<br />
Advertising Definition<br />The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.<br />
Why is advertising so important?<br />worldwide advertising is an important contributor to economic growth.<br />It provides vast employment on a world wide basis.<br />Without it we would not be able to watch some of our favorite television programs.<br />It informs the general public and helps raise awareness about its product.<br />
Facts about Advertising<br />The average American child may view as many as 40,000 television commercials every year.<br />Children as young as age three recognize brand logos.<br />Four hours of television programming contain about 130 ads .<br />
Facts about Advertising<br />Television advertising is considered the most effective advertising mode and format.<br />During the Super Bowl the cost of a 30-second commercial slot was $2.6 million.<br />72% of advertisers renew their ads month after month because of successful results.<br />
Advertising Forms<br />There are many types of advertising and ways to successfully communicate your message to the general public. Some are consider more effective than others, but all carry the same goal, to make there advertisement stand out and appeal to its audience.<br />
Covert Advertising<br />Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports.<br />
Covert Advertising<br />Auto makers use films to advertise their models such as “James Bond” (Aston Martin)<br />In the film, “The Matrix,” where Keanu Reeves character, Neo, owns a Nokia phone and the logo is highly visible to the audience.<br />
Outdoor Advertising<br />Outdoor Advertising is comprised of billboards, bus shelters, shopping areas, car parks, train stations and bus advertising panels.<br />A billboard is a large outdoor advertising structure typically found in high traffic areas such as alongside busy roads.<br />
Id like to finish of by saying<br />From the Advertisement types I have gone through today you all should have a better understanding of how each one individually works and how they can benefit a business.<br />
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