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Jack in the Box Worldwide Credentials
 

Jack in the Box Worldwide Credentials

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    Jack in the Box Worldwide Credentials Jack in the Box Worldwide Credentials Presentation Transcript

    • JACKINTHEBOXWORLDWIDE
    • Social Media Mobile Apps Digital Videos Television Content SEO & ORM Media Services On Ground Activation Blogger Mgmt Integrated Digital Communications
    • WHO ARE WE • The communications arm of The 120 Media Collective • Founded on August 1st, 2009 • A full service digital communications company • 50+ Jacks & Jackies • Self-contained eco-system (Client Management, Creative, Web development, Production, Search & Media) • Offices in Bombay & Delhi
    • OUR BRANDS
    • AWARDS
    • Why This Kolaveri Di The biggest viral phenomenon of 2011 1 Platinum/2 Golds/1 Silver @Campaign India DMA 2012 3 Golds @DMA India 2012 Gold & Silver @GoaFest 2012 Bronze @AME Asia Pac 2012 Gold & Silver @SpikesAsia2012 Bronze @ EFFIE (India) 2012 Gold @ Ciclope Awards Argentina 2012 Gold @ DMAI 2012 Gold & Silver @ DMA Asia 2012
    • Puma Pimp Your Sole Bronze - Best Viral Marketing BBC Campaign India Digital Awards 2011
    • THE WORK Selected Pieces
    • PRE - LAUNCH
    • Teaser Website – www.cantwaitabhi.com • Tweet Your Moment’s of Impatience #CantWaitAbhi • Tweets filled up the Pepsi Bottle • FUELLED THEIR IMPATIENCE by making their tweets come true
    • LAUNCH
    • OYA Website – www.pepsiohyesabhi.com
    • OYA Sustenance
    • Pepsi Shot 60 • Make a 1 Min Movie • 24hrs to Shoot. Edit. Upload • Films based on Impatience • Reached out to top 6 film making colleges 1700 + registrations 200+ Films received Top 10 Films put up for voting Results
    • The world’s first online & on demand music concert
    • Artist Line Up
    • The World’s Smallest Stage …..with the largest audience…. Artist Performs On A MEDIA BANNER LIVE Actual Performance In studio With No Audience Live Feed Streamed On Yahoo.co.in & Website Online Viewers Can Request For A Song By Tweeting Or By Liking To Catalyze The Reach – Feeds Go To The Users Walls…there By Reaching Their Friends
    • The Reveal
    • Live streamed on the Website
    • Yahoo Homepage Livestream
    • Rolling Stone Covers The Event
    • Website Stats Parameters 12pm-6pm Page views 18,922 Visits 10,790 Unique Visitors 9,361 New Visits 82% 19,000 + People visited the website in 3 hours VS NH7 – 20,000 people over 72 hours
    • Yahoo 4.7mn+ impressions 2.1 mn+ Unique Users 2.4min Avg. time spent on banner
    • Yahoo
    • CURRENT CAMPAIGN
    • LouisPhilippe.com • Master brand site for the House of Louis Philippe • Designed entirely using HTML5 • Designed to work on your track pad • Looks like an app and navigates like an app GoaFest 2013 Shortlist – Website Design
    • Non-HTML5 Version
    • Mobile & iPad Version
    • Suit Campaign Launch 2012 How do you launch a range of new suits from Louis Philippe on social media? Our solution was to steal the entire wardrobe and invite fans to solve the mystery of the stolen wardrobe. An intriguing game of clues where fans get to step into the shoes of the world’s greatest detective, Mr. Holmes! (Please click on the image in slide show mode for the case study) GoaFest 2013 Shortlist – Best Use of Social Media
    • Campaign in progress
    • OTHER BRANDS WE HAVE WORKED WITH
    • INTEGRATED CAMPAIGNS Fusing On ground activation, Video production & Digital Media
    • THE MOST SUCCESSFUL FASHION BRAND LAUNCH IN INDIA - 2010
    • THE ESPRIT BLOCKBUSTER & SONAM KAPOOR’S FASHION CLASS (Single largest 1 DAY SALE for Esprit India)
    • A CROWDSOURCED TRIBUTE TO BRYAN ADAMS (4 City activation project for Jack & Jones)
    • FORD FIGO BIRTHDAY 450,000+ Views on YouTube Script. Production. Seeding.
    • VIDEO & FILM WORK We have strategized, scripted, shot and post produced more than 100 web videos
    • • 9 days of livestreaming from 3 stores across Singapore and Malaysia for 14 hours every day • 36 Videos edited and uploaded to YouTube in 9 days • Click on the images to watch the videos Video Playlist Countdown Video The Ikea 2013 Catalogue Launch
    • Puma Jamaicans are Coming Forest Essentials TVC
    • Red Bull Campus Cricket Tri-Nation series in Sri Lanka Red Bull F1 India Buddh Circuit Preview
    • GAMING & APPLICATIONS Facebook, Mobile & Tablets
    • Bang Bang Bombay Auto Rickshaw iPad Game (Available on the iTunes Store)
    • The Ikea Facebook Application (Not currently active) Ikea Mobile Streaming App Not running currently
    • jackintheboxww hijack@jackintheboxww.com