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BIR LT1
 

BIR LT1

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    BIR LT1 BIR LT1 Presentation Transcript

    • Business Information Research Lecture 1
    • What is Research?
      • Research is the process of finding solutions to a problem after a thorough study and analysis of the situational factors.
    • What is Business Research?
      • Business research as an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem , undertaken with the purpose for business organization of finding answers or solution to it.
    • Quantitative & Qualitative
      • Quantitative - as generally gathered through structured questions. e.g. questionnaire for survey
      • Qualitative - as generated from the broad answers to specific questions in interviews, or responses to open-ended questions in a questionnaire, or through observation, or from already available information gathered from various sources
    • Applied Research
      • to solve a current problem faced by the business organization in the work setting, demanding a timely solution.
    • Basic Research
      • to generate a body of knowledge by trying to comprehend( 理解 ) how certain problems that occur in organizations can be solved.
    • Question 1
      • an university professor may be interested in investigating the factors that human has more morale in working which for academic interest. Later on, a manager who encounters his employees in his organization are falling out of work intensity, may use this information to determine the factor to solve the problem.
    • Question 2
      • Vitasoy found that its soya bean milk may not be selling well and its manager might want to find the reasons for this in order to take corrective action.
    • Managers and Research
      • Managers are expected to understand, predict, and control environments that are dysfunctional( 不正常的 ) to the organization.
    • Reasons
      • Identify and effectively solve minor problems in the work setting.
      • Know how to discriminate( 區別 ) good from bad research.
      • Appreciate and be constantly aware of the multiple influences and multiple effects of factors impinging( 衝突的 ) situation.
      • Take calculated risks in decision making, knowing full well the probabilities associated with the different possible outcomes.
      • Prevent possible vested interests from exercising their influence in a situation.
      • Relate to hired researchers and consultants more effectively.
      • Combine experience with scientific knowledge while making decisions.
    • Internal vs External Researchers
      • Some organizations have their own consulting or research department which serves as the internal researcher to subunits of the organization that face certain problems and seek help.
    • Advantages:
      • Better chance of being readily accepted by employees
      • Less time to understand the environment of the organization
      • Available for implementing their recommendations after the research
      • Cost considerably less
    • Disadvantages:
      • Fall into a stereotyped way of looking problems.
      • Powerful coalitions to influence the internal team to conceal( 隱瞞 ), distort( 歪曲 ), or misrepresent certain fact.
    • Disadvantages:
      • Even the most highly qualified internal research teams are not perceived as “experts” by the staff and management.
      • Biases of the internal research team might in some instances make the finding less objective and consequently less scientific.
      • The disadvantages of the internal research teams turn out to be the advantages of external teams . For example, AC Nelson
    • Advantage:
      • Can draw on a wealth of experience
      • More knowledge of current sophisticated( 精密的 ) problem-solving models
    • Disadvantages:
      • The cost is usually high.
      • Considerable time the external teams takes to understand the organization to be researched, they seldom get a warm welcome, nor are readily accepted by employees.
      • Charge additional fees for their assistance in the implementation and evaluation phases.
    • External Researchers
      • The problem is a complex one
      • There are likely to be vested( 已確定的 ) interests
      • Organization is at stake( 風險 ) since one or more serious problems
    • Internal Researchers
      • Arise are fairly simple
      • The time is of the essence in solving moderately complex problems
      • There is a systemwide need to establish procedures and policies of a fairly routine nature