Research is the process of finding solutions to a problem after a thorough study and analysis of the situational factors.
What is Business Research?
Business research as an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem , undertaken with the purpose for business organization of finding answers or solution to it.
Quantitative & Qualitative
Quantitative - as generally gathered through structured questions. e.g. questionnaire for survey
Qualitative - as generated from the broad answers to specific questions in interviews, or responses to open-ended questions in a questionnaire, or through observation, or from already available information gathered from various sources
to solve a current problem faced by the business organization in the work setting, demanding a timely solution.
to generate a body of knowledge by trying to comprehend( 理解 ) how certain problems that occur in organizations can be solved.
an university professor may be interested in investigating the factors that human has more morale in working which for academic interest. Later on, a manager who encounters his employees in his organization are falling out of work intensity, may use this information to determine the factor to solve the problem.
Vitasoy found that its soya bean milk may not be selling well and its manager might want to find the reasons for this in order to take corrective action.
Managers and Research
Managers are expected to understand, predict, and control environments that are dysfunctional( 不正常的 ) to the organization.
Identify and effectively solve minor problems in the work setting.
Know how to discriminate( 區別 ) good from bad research.
Appreciate and be constantly aware of the multiple influences and multiple effects of factors impinging( 衝突的 ) situation.
Take calculated risks in decision making, knowing full well the probabilities associated with the different possible outcomes.
Prevent possible vested interests from exercising their influence in a situation.
Relate to hired researchers and consultants more effectively.
Combine experience with scientific knowledge while making decisions.
Internal vs External Researchers
Some organizations have their own consulting or research department which serves as the internal researcher to subunits of the organization that face certain problems and seek help.
Better chance of being readily accepted by employees
Less time to understand the environment of the organization
Available for implementing their recommendations after the research
Cost considerably less
Fall into a stereotyped way of looking problems.
Powerful coalitions to influence the internal team to conceal( 隱瞞 ), distort( 歪曲 ), or misrepresent certain fact.
Even the most highly qualified internal research teams are not perceived as “experts” by the staff and management.
Biases of the internal research team might in some instances make the finding less objective and consequently less scientific.
The disadvantages of the internal research teams turn out to be the advantages of external teams . For example, AC Nelson
Can draw on a wealth of experience
More knowledge of current sophisticated( 精密的 ) problem-solving models
The cost is usually high.
Considerable time the external teams takes to understand the organization to be researched, they seldom get a warm welcome, nor are readily accepted by employees.
Charge additional fees for their assistance in the implementation and evaluation phases.
The problem is a complex one
There are likely to be vested( 已確定的 ) interests
Organization is at stake( 風險 ) since one or more serious problems
Arise are fairly simple
The time is of the essence in solving moderately complex problems
There is a systemwide need to establish procedures and policies of a fairly routine nature