Green Business
April
2nd
2009
And help clean the world
which according to my 5 year old son
“is too dirty and making us all sick”

Green given the thumbs up
• 68% Of Executives foresee increased
government regulation on environment
• 77% Of Companies anticipate spending
more on Environmental Programs.
• 83% Of Largest Retailers are involved in
Green Practices
• Large companies are more aware than
ever of the of their carbon footprint,
and many investors are equally
concerned as they come to more fully
understand how carbon emissions
could increasingly affect profitability
and liabilities.

The business opportunities
• New industries - Goods and services aimed at battling
climate change generated $300 billion in annual revenues.
➡ surpassing the biotech and software sectors combined.
• New innovations - 2008 greatest number of The first
generation of IP-based energy management applications
will be released.

Chasing opportunities
The cleantech sector, which
only a few years ago was
barely a sector at all, now
represents 20 percent of
the entire venture capital
asset class.

The savings - $$$
Turn It Off a Saved almost $2
global power- million and
management avoided 11,000
initiative that tons of CO2
calls for its emissions in one
employees to say year
“nighty- night”
daily to their PCs
• If left on 24x7 for 1 year (even leaving the computer in \\\"idle\\\" mode at night and
on the weekends uses power), a computer (not including a monitor, printer or
other peripherals) costs as much as $100 a year & consumes over 1,200 kWh of
electricity – enough to release over 1,700 lbs. of CO2 into the atmosphere – same
as driving about 1,900 miles in the average

Evidence is strong
• Spirit Group - target to save 17% of its projected energy costs by 2010
through auditing its energy and waste, and taking action.
• Green supply-chain partnership saved Boots UK £393,000 in its first 18
months and diverted 500 tonnes from going to landfill.
• Gift manufacturer Gilt Edged Promotions saved £2,000 per year by
reducing waste.
• Denso Manufacturing UK saved £30,000 per year by finding a customer
prepared to pay for its industrial waste.

Top 10 Green Business Trends
(Source: Greener World Media, Inc., and includes this copyright notice.
STATE OF GREEN BUSINESS 2009 )
1. The Green Economy
Gains Currency

Top 10 Green Business Trends
(Source: Greener World Media, Inc., and includes this copyright notice.
STATE OF GREEN BUSINESS 2009 )
2. Water Becomes
the New Carbon
• A cup of coffee, for
instance, has 140 liters
of embedded water,
when you consider the
amount used to grow,
produce, package, and
ship the beans.
• A hamburger contains Notion of “embedded water”
2,400 liters.
(also referred to as “virtual water”)

Top 10 Green Business Trends
(Source: Greener World Media, Inc., and includes this copyright notice.
STATE OF GREEN BUSINESS 2009 )
3. Building
Efficiency Rises
Again
Green buildings in US -
saved the U.S. the
equivalent of burning 1.3
million tons of coal for
electricity since the
development of the LEED
standards.
\"Energy use in commercial buildings and
manufacturing plants accounts for nearly half of
total U.S. greenhouse-gas emissions”

Top 10 Green Business Trends
(Source: Greener World Media, Inc., and includes this copyright notice.
STATE OF GREEN BUSINESS 2009 )
4. Universities become green
• Future university selection criteria may include “greeness”.
63 percent of college applicants surveyed said they would value
having information about a college’s commitment to the
environment and that such data could affect their choice to
apply or attend a school.
• Why does this matter?
• Future green graduates entering workforce - adding skills
and selecting companies based on “greeness”.

Top 10 Green Business Trends
(Source: Greener World Media, Inc., and includes this copyright notice.
STATE OF GREEN BUSINESS 2009 )
5. Green moves up & down
organisation.
• Key is not just CEO support - but
throughout organisation.
• Gap between employer and employee.
A survey or workers found that 63
percent considered themselves to be
greener than their employers.

Top 10 Green Business Trends
(Source: Greener World Media, Inc., and includes this copyright notice.
STATE OF GREEN BUSINESS 2009 )
6. Product Stewardship
Creates a Material
Change.
• Companies retain responsibility
for their goods long after they
sell them — and even after the
goods have outlived their useful
lives.
• Computer manufacturers
redesigned packaging to create
less waste and lower costs.
Dell plans to eliminate 20m pounds of
packaging worldwide within the next four years,
a move expected to save about $8 million.

Top 10 Green Business Trends
(Source: Greener World Media, Inc., and includes this copyright notice.
STATE OF GREEN BUSINESS 2009 )
7. Green Marketing
Suffers a Failure to
Communicate
• Consumers trust and
understanding limited
• A rise in green marketing
efforts has been matched
by a nearly equal rise in
claims of greenwashing.

Top 10 Green Business Trends
(Source: Greener World Media, Inc., and includes this copyright notice.
STATE OF GREEN BUSINESS 2009 )
8. Carbon Becomes a
Business Imperative
• Carbon is now, and probably
forever, part of the corporate
landscape.
The supermarket chain
Tesco, began labeling
products with information
related to their greenhouse
gas emissions.

Top 10 Green Business Trends
(Source: Greener World Media, Inc., and includes this copyright notice.
STATE OF GREEN BUSINESS 2009 )
9. Information
Technology Plugs Into
Green
• IT creates around 2-4% of
global carbon emissions -
similar to the aviation industry.
• McKinsey report says green IT
can help eliminate 7.8 metric Collaboration through new
gigatons of greenhouse gas standards (The Green Grid), best
emissions annually by 2020, practices. Energy efficiency in the
equivalent to 15 percent of datacenter will continue to be a big
global emissions today. focus for IT departments.

Green IT initiatives:
Drivers are 60% business and 40%
environmental reasons:
1. Virtualisation & consolidation
2. Energy Efficiency - Power
management will be used to throttle
down servers (and other IT S
equipment) when not in use.
3. Travel reduction - Teleworking and
cloud computing as the next killer
apps replacing virtualization.
4. Asset Disposal

Top 10 Green Business Trends
(Source: Greener World Media, Inc., and includes this copyright notice.
STATE OF GREEN BUSINESS 2009 )
10.Greener Design Comes
Out of the Lab
• Green chemistry — addressing
pollution at the molecular level
— seeks to find safer
alternatives.
• Biomimicry - harnesses natures
design

The future?
• How much will the Economic downturn
impact green business investments?
• The downturn has made consumers and
enterprises increasingly price sensitive and
less willing to choose products at a price
premium for the sake of “going green.”