<ul><li>Digital Marketing   Business 122  </li></ul><ul><li>Professor Read </li></ul><ul><li>Jackie McLain, February 2010 ...
<ul><li>Keeps your clients informed about your business </li></ul><ul><li>Higher ROI than direct mail and yellow page dire...
 
 
 
Be very specific with your name it should be easy for you to identify
 
 
 
These symbols allow you to edit each area
 
 
<ul><li>19.2% of email marketing campaigns never reach the intended recipient.  </li></ul><ul><li>Industry standards indic...
<ul><li>Register for a temporary Constant Contact account </li></ul><ul><li>Create an Email message using a template from ...
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Email Marketing Using Constant Contact

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  • Login with your account information here
  • Click here next
  • By clicking here
  • Your title/name should be specific not creative
  • It’s recommended that you begin with the Basic Pack. You should not spend more than 20 – 30 minutes on your first email template
  • I selected the promotion template
  • It’s recommended that you send yourself a “test” email at the very onset to get a preview.
  • Customize your email by inserting text, color, font and graphics
  • Email Marketing Using Constant Contact

    1. 1. <ul><li>Digital Marketing Business 122 </li></ul><ul><li>Professor Read </li></ul><ul><li>Jackie McLain, February 2010 </li></ul>
    2. 2. <ul><li>Keeps your clients informed about your business </li></ul><ul><li>Higher ROI than direct mail and yellow page directories </li></ul><ul><li>Green and cost effective </li></ul><ul><li>Permission based </li></ul><ul><li>Statistical reports to track database interest </li></ul><ul><li>Constant Contact has some of the best spam filters </li></ul>
    3. 6. Be very specific with your name it should be easy for you to identify
    4. 10. These symbols allow you to edit each area
    5. 13. <ul><li>19.2% of email marketing campaigns never reach the intended recipient.  </li></ul><ul><li>Industry standards indicate that there is 15-20% open rate with email marketing campaigns.  </li></ul><ul><li>This particular email marketing campaign received a 20.5% open rate. </li></ul><ul><li>This email generated four phone calls. </li></ul><ul><li>This was a successful campaign according to industry standards! </li></ul>
    6. 14. <ul><li>Register for a temporary Constant Contact account </li></ul><ul><li>Create an Email message using a template from the Basic Pack </li></ul><ul><li>Preview the completed campaign </li></ul><ul><li>Send a test to yourself and a friend </li></ul>

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