The Business Of Music Stages Of Prodction

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The Business Of Music Stages Of Prodction

  1. 1. The Business of Music Now that you understand how a record label is organized and what the A&R department does, it's time to take you through the steps a record company goes through when it decides to sign an artist. To understand this process, let's take a look at a rock group we'll call "Band X," and a record label we'll call "For Example Records." Before artists can be signed, they have to be discovered. Imagine, for this example, that Band X is discovered designers and copywriters begin their after an A&R representative from For work, the A&R department, as well as Example Records goes to see Band X publicity, marketing and sales, decide at a live show. Before the A&R person on a release date for the album. The went to the show, he was given a artist development department (along demo tape by a trusted source and did with other departments) plans the live his research on the band. At the club, performances, promotional tour and he likes what he sees and now must radio and TV appearances. convince the entire A&R staff to sign the band. When they are in The record company must make sure agreement, the band is signed and the that there is promotion for Band X on wheels go into motion. the national, regional and local level (depending on how much money the label is willing to spend). Band X must now plan its album. The A&R director and producer decide on the concept of the album and select Near the time that the album will be the songs that will be on the album. released, the label's departments are For Example Records gives Band X a working hard to secure press coverage budget, which is used for studio and exposure for the band. All the musicians, studio engineers and studio machine's parts are working together time. The A&R executive then to make sure that Band X's album will coordinates a time for the band to sell many copies, ensuring the success begin recording the album. (In the of everyone involved, from the artist past, record labels had their own "in- to the radio stations to the CD stores. house" recording studios, but today most record labels use independent This is just a sampling of some of the recording studios.) things that happen when a record label signs an artist. As you can tell, the music business is not just parties While all this is going on, the other and hanging out with rock stars. A departments of the record company record label must do a great deal of are in full swing. A budget is allotted work to discover, sign, produce, for advertising, art, publicity and promote, distribute and sell an album. promotion. As graphic artists,

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