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Media buying strategies acc panel 020212

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Sue Schoenling presentation at AdClub Groundhog Day event

Sue Schoenling presentation at AdClub Groundhog Day event

Published in: News & Politics, Business

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Transcript

  • 1. Media Buying Strategies “ TOP 10”
  • 2. #10 The more unknown you are, the earlier you need to advertise
  • 3. #9 In media 1 + 1 = 3 Buy a mix of media and be sure to include digital
  • 4. #8 Use flights, pulses and high impact bursts of advertising depending on your campaign’s length and goals
  • 5. #7 Don’t buy broad rotators like Mon-Sun 5am-Midnight
  • 6. #6 Use Sunday editions of newspaper that have significantly more readership
  • 7. #5 :30 TV and Radio ads are the best value Consider :15 Bookends for TV
  • 8. #4 Get out of the clutter Local TV News isn’t the only place voters get news
  • 9. #3 Know that political rate cards aren’t necessarily the lowest rates
  • 10. #2 Know who you need to convince to vote for you— Geographically Demographically Psychographically
  • 11. #1 Customize media buys to your strengths and weaknesses