Adclub dannenfelser

470 views
424 views

Published on

Scott Dannenfelser's Presentation at the Cincinnati Ad Club Groundhog Day Event

Published in: Business, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
470
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Adclub dannenfelser

  1. 1. Brand Environments Cincinnati AdClub: Candidates Groundhog Day Event 2 February 2012
  2. 2. © Landor Associates February 2012 Page Cincinnati Brand Environments Scott Dannenfelser Landor Associates Design Director Brand Environments
  3. 4. © Landor Associates February 2012 Page Cincinnati Brand Environments Create The Big Idea + =
  4. 5. © Landor Associates February 2012 Page Cincinnati Brand Environments Communication Hierarchy
  5. 6. © Landor Associates February 2012 Page Cincinnati Brand Environments Attract: Turn their heads
  6. 7. © Landor Associates February 2012 Page Cincinnati Brand Environments Engage: Make it Memorable
  7. 8. © Landor Associates February 2012 Page Cincinnati Brand Environments Inspire: Establish a lasting connection
  8. 9. © Landor Associates February 2012 Page Cincinnati Brand Environments Summary 1. Create your PINK PONY 2. Establish a Communication Hierarchy 3. Consider every touchpoint as an opportunity 4. Make a lasting connection 5. BE CONSISTENT
  9. 10. © Landor Associates February 2012 Page Cincinnati Brand Environments The pony should have been PINK !

×