Moible Coupon Applications Sept 2009
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  • 1. Smart Coupons
    Capitalizing On Growing Trends
    9/10/2009
    Jack Brown – Possibilities
    1
  • 2. 9/10/2009
    Capitalizing On Growing Trends
    One in every 11 minutes online is spent on Social Networking – Nielsen March, 2009
    1 in 4 people with Internet Access visited Facebook – Comscore November, 2008
    People between the ages of 35 – 49 represent the fastest growing social media group, mostly female – Nielson March, 2009
    Low-cost Social Media Advertising is the fastest growing advertising segment – Ann Handley, Chief Content Officer
    Social Networking
    23% of U.S. adults play online games (Pew Charitable trust, Dec. 2008)
    MSN Games states 63% of gamers are female; 71% of all gamers are between 25 – 54
    55% have a household income of over $55k; 30%, + $75k
    Worldwide, 250 million casual gamers play games at least an hour daily
    Advergaming generates up to a 30% spike in Web Traffic for sponsors
    36 million Americans download coupons online.
    61% have a household income > $60k
    70% are willing to provide personal data and answer surveys for coupons
    In recessionary times, 83% of adults indicated use of coupons, 43% of females indicated special offers and coupons are a determining factor in purchases (Harris Interactive Poll; Feb. 2008)
    Juniper Research estimates mobile couponing to reach 100 million people globally generating $3.2B
    Online Casual Gaming
    Online Coupons/Offers
    (Simmons Market Research, Jul, 2008)
    2
    Jack Brown – Possibilities
  • 3. 9/10/2009
    Retail Sales 20 year low
    Unemployment 8%
    Market down 50%
    3
    Jack Brown – Possibilities
  • 4. 9/10/2009
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  • 5. 9/10/2009
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  • 6. 9/10/2009
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  • 7. 9/10/2009
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  • 8. 9/10/2009
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  • 9. 9/10/2009
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  • 10. 9/10/2009
    Retail Success Factors
    10
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  • 11. 9/10/2009
    Change the Business Model
    11
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  • 12. 9/10/2009
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  • 13. 9/10/2009
    Store Systems Purchase Plans
    13
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  • 14. 9/10/2009
    14
    Jack Brown – Possibilities
  • 15. 9/10/2009
    15
    3G Evolution Broaden Mobile Commerce Opportunities
    Jack Brown – Possibilities
  • 16. 9/10/2009
    16
    SMS Provides First Wave of Mobile Commerce Apps
    Jack Brown – Possibilities
  • 17. 9/10/2009
    17
    USSD Provides Low Cost Apps for GSM
    Jack Brown – Possibilities
  • 18. 9/10/2009
    18
    Mobile Commerce Apps on SIM Cards
    Jack Brown – Possibilities
  • 19. 9/10/2009
    19
    WAP Based Mobile Commerce Services
    Jack Brown – Possibilities
  • 20. 9/10/2009
    20
    Mobile DeviceEnhancementsEnable Mobile Commerce Apps
    Jack Brown – Possibilities
  • 21. 9/10/2009
    21
    NFC Allows Contactless Transactions
    Jack Brown – Possibilities
  • 22. 9/10/2009
    22
    Bi-dimensional Barcode Enables Mobile Commerce Apps
    Jack Brown – Possibilities
  • 23. 9/10/2009
    23
    Collaborative Mobile Marketing Revenue Flow
    Jack Brown – Possibilities
  • 24. 9/10/2009
    Smart Mobile Coupons
    Printed Coupons & Offer Books
    • Left at Home
    • 25. Stale offers - weeks or months old
    • 26. Inflexible - once printed it’s fixed
    • 27. High printing & distribution cost
    Retailer Mobile Coupons
    • Always with the customer
    • 28. Always fresh and current
    • 29. Flexible - change it everyday!
    • 30. Low cost / immediate distribution
    24
    Jack Brown – Possibilities
  • 31. 9/10/2009
    Build Your shopping list at home and it will automatically update your mobile device.
    Or build your list on you device..
    25
    Jack Brown – Possibilities
  • 32. Value Added
    Coupons
    Wall Mart
    Wall Mart
    9/10/2009
    Coupons will be down loaded to your cell based on your shopping list. Multimedia, 2D bar codes, SMS, etc.. Redeem at checkout .
    26
    Jack Brown – Possibilities
  • 33. Wall Mart
    9/10/2009
    Jack Brown – Possibilities
    27
  • 34. Wall Mart
    Send deals to your friends and buddies. Just click on “Tell a friend”, and you can send them a test message.
    Wall Mart
    9/10/2009
    28
    Jack Brown – Possibilities
  • 35. 9/10/2009
    Coupon Club
    • Allows merchants to build a large marketable group and communicate with them weekly via SMS blasts
    • 36. Keyword is picked for signup
    • 37. Double opt-in messages
    • 38. Meets MMA* & carrier guidelines
    • 39. Create & schedulean outbound messageto all who have opt’ed-in
    • 40. The whole process is automated -Set-up and running in minutes
    * Mobile Marketing Association
    29
    Jack Brown – Possibilities
  • 41. 9/10/2009
    Ways to STORE deals...
    Link your phone stored coupons to your Retailer Smart coupon or Retailer credit card
    Retailer Smart Coupon Card
    30
    Jack Brown – Possibilities
  • 42. 9/10/2009
    Ways to STORE deals...
    By tapping a NFC enabled mobile phone on a smart tag at a Retailer store entrance a consumer is automatically connected to a backend content server over the wireless data network. The content server sends personalized (shopping list, etc.) and location based information back to the user based on the mobile phone number and NFC tag ID. Consumers can then view the content and redeem the promotions at that participating Retailer.
    31
    Jack Brown – Possibilities
  • 43. 9/10/2009
    Ways to STORE deals...
    Content Manager Server– enables communications with the mobile phone:
    • NFC Tag Management
    • 44. Content Provider interface to allow 3rd party content providers a platform to
    deliver their content to the phones
    • Tracking of content delivery by customer, location of store
    • 45. On line analytics – reports for tag configuration and content delivery
    • 46. Batch processing
    Coupon Generation Manager Server
    • Manage coupon creation and BI rules
    • 47. Generate and load 3rd party coupons
    • 48. Support standard UPC, QR, SMS and custom coupon codes
    • 49. Define demographic BI rules for targeted promotions
    Reader Integration
    • Coupon redemption
    32
    Jack Brown – Possibilities
  • 50. 9/10/2009
    Ways to SAVE...
    Retailer Smart Coupon Card
    33
    Jack Brown – Possibilities
  • 51. 9/10/2009
    Ways to SAVE...
    Scan your codes
    Wall Mart
    34
    Jack Brown – Possibilities
  • 52. 9/10/2009
    Ways to SAVE...
    The RFID hub is able to collect, filter, and edit data from diverse kinds of readers and store tag data to a host system via Ethernet, USB, serial port, WLAN and GPRS/GSM. This hub communicates with specific GAO active RFID tags at a distance of up to 300 feet. Up to eight read/write modules can be concurrently connected to the hub.
    Retailer Smart Coupon Card
    Wall Mart
    35
    Jack Brown – Possibilities
  • 53. 9/10/2009
    Ways to SAVE...
    Various approaches can be used to interface the
    contactless RF terminal with existing POS systems:
    • Serial Cable Interface: This is the long-term recommended
    solution. It provides a bi-directional communication interface
    between a POS system and a contactless RF card reader. This
    approach requires a change in the POS system software to
    communicate with the reader through its serial port. The serial
    interface with the POS software change also allows the POS
    system to recognize that the financial T1 and T2 data is coming
    from a contactless payment device rather than from a magnetic stripe card.
    • Smart Cable Interface: This is a wedge cable that connects either to a PS/2 port or to a
    serial communication port. It is unidirectional cable and works with many of existing POS ECR systems that have PS/2 port available. It does not require software changes as many of the POS systems expect to receive T1 and T2 data through their PS/2 port.
    36
    Jack Brown – Possibilities
  • 54. 9/10/2009
    Advertisers
    • Advertisers get their own web account
    • 55. Create/edit/maintain their own coupons, offers, ads
    • 56. For additional fee, an account specialist can assist/manage
    • 57. Targeted to their local area
    • 58. One low monthly fee
    • 59. Account includes up to 5 simultaneous Coupons
    • 60. 100 SMS coupons included / unlimited WAP views
    • 61. Built-in credit card charge (or your billing)
    • 62. Additional Revenue Opportunities
    • 63. Purchase of Keywords
    • 64. “Featured Coupon” rotation
    • 65. Additional SMS Coupon deliveries
    • 66. My Club option
    • 67. Weekly coupon blasts
    37
    Jack Brown – Possibilities
  • 68. 9/10/2009
    Additional Features
    • Multi-lingual Support
    • 69. English & Spanish
    • 70. Coupon Codes allow redemption tracking
    • 71. Fixed codes, Unique lists, POS integration
    • 72. Click-to-Call/Click-to-Buy functionality
    • 73. Customers like what they see - they want it now
    • 74. Press the SEND button on the phone and be connected immediately
    • 75. National Ads
    38
    Jack Brown – Possibilities
  • 76. 9/10/2009
    Retailer Code Reader
    A Code Reader will enable brand owners and retailers to stand apart in an increasingly competitive environment and more effectively cross-sell complimentary products and services.
    The solution will deliver purchasing suggestions, images, special offers and virtually any type of promotional messaging to shoppers as they are in the process of making buying decisions in the store.
    The information appears on the screen of a consumer’s camera phone, turning the device into a kind of personal sales assistant that provides bottom line benefits to retailers of any size, in virtually every worldwide retail segment and location. These benefits include increased units and dollars per transaction, improved traffic and conversion, and promotion of consumer loyalty.
    39
    Jack Brown – Possibilities
  • 77. 9/10/2009
    Retailer Code Reader
    The solution can be used in a number of ways, like giving sales suggestions for accessories or compatible items. For example, scanning a 2D barcode on a red dress can give the shopper images of a model wearing the dress, along with matching shoes, handbag and scarf that are available in the store.
    The solution will also allow consumers to communicate product options and gift ideas to friends and family while they shop. “Shoppers can forward the images they capture to obtain a purchase opinion or perhaps just to share the excitement of their shopping experience.
    Or a shopper looking for camping gear could scan a 2D barcode on a tent and receive images of a lantern, cooking grill or fishing gear that may be available as part of a cross-promotion. If an item was available on sale, a retailer could then deliver an electronic coupon for redemption at the point-of-sale.
    40
    Jack Brown – Possibilities
  • 78. Retailer Code Reader
    Application
    With a camera phone and the Retailer’s Code Reader Application, users can scan 2D barcodes to automatically display a specific Web site, launch a video, dial a phone number, receive smart coupons and more.
    Retailers Code Management Platform makes it easy to create 2D barcodes for business or personal applications. Marketers and media publishers can create codes and collect data analytics to measure their integrated campaigns. People can also create their own codes for free which link to their social networking sites or contact information. These codes can be placed on Web sites, business cards, and other printed or digital media.
    9/10/2009
    41
    Jack Brown – Possibilities
  • 79. Direct Mail Coupons
    9/10/2009
    42
    Jack Brown – Possibilities
  • 80. Transactions
    9/10/2009
    43
    Jack Brown – Possibilities
  • 81. Product Information
    9/10/2009
    44
    Jack Brown – Possibilities
  • 82. Empowering Print
    Mobile displays
    advertisers
    and also the
    QR code
    promotion
    End user
    receives
    voucher for
    free wine
    Advertiser displays
    QR code in offline
    advertising with
    Wall Mart incentive
    Consumer / end
    user snaps barcode
    – phone recognizes
    & translates to URL
    9/10/2009
    45
    Jack Brown – Possibilities
  • 83. Retailer Value Added Code Reader
    Additional Applications
    9/10/2009
    46
    Jack Brown – Possibilities
  • 84. Retailer Value Added Code Reader
    Share Just scanned a Mobile Code with interesting content? This feature allows you to forward previously scanned information to family and friends using SMS. They won't even need a Code Reader to view the content.
    Favorites Stores your favorite Mobile Codes for easy access.
    History Contains and stores recently scanned Mobile Codes - so you can revisit them later.
    You can deactivate this feature in the 'Settings' menu.
    Update Check and download the latest available updates for FREE (no data charges apply).
    Code Reader
    Settings Manually configure the Mobile Code Reader to suit the way you work.
    InviteIf you have friends they can download the Code Reader software for free.
    9/10/2009
    47
    Jack Brown – Possibilities
  • 85. Link to On-Line Retailer Content
    Wal Mart Code Reader
    Value Added Code Reader Applications
    WalMart Code Reader
    9/10/2009
    48
    Jack Brown – Possibilities
  • 86. Time Table Information
    Wal Mart Code Reader
    Value Added Code Reader Applications
    Wal Mart Code Reader
    9/10/2009
    49
    Jack Brown – Possibilities
  • 87. Retailer Codes Can Personalize Details for Phone Book & Click to Dial
    Wall Mart Code Reader
    Wall Mart Code Reader
    Value Added Code Reader Applications
    Wall Mart Code Reader
    9/10/2009
    50
    Jack Brown – Possibilities
  • 88. Requesting Retailer Product Information as Easy as One Click
    Wall Mart Code Reader
    Value Added Code Reader Applications
    Wall Mart Code Reader
    9/10/2009
    51
    Jack Brown – Possibilities
  • 89. 9/10/2009
    Appendix
    52
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  • 90. 9/10/2009
    53
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  • 91. 9/10/2009
    U.S. Local Media and Ad Spend: 5-Year Forecast
    Source: The Kelsey Group (2009)
    54
    Jack Brown – Possibilities
  • 92. 9/10/2009
    U.S. Mobile Ad Revenues 2008 – 2013
    Source: The Kelsey Group (2009)
    55
    Jack Brown – Possibilities
  • 93. 9/10/2009
    U.S. Mobile Ad Revenue Breakdown
    56
    Jack Brown – Possibilities
  • 94. 9/10/2009
    2D barcode
    What is a 2D barcode?A 2D barcode is a two-dimensional way of representing information. It is similar to a linear (1-dimensional) barcode, but has more data representation capability. There are many types of 2D barcodes. The QR code ISO standard is one of the most widely accepted 2d barcode standards. The term QR Code itself is a registered trademark of Denso Wave Incorporated in Japan and other countries.
    57
    Jack Brown – Possibilities
  • 95. 9/10/2009
    Mobile industry trends
    58
    Jack Brown – Possibilities
  • 96. Which, if any, of the following barriers did your company have to address to use or to consider using digital-advertising vehicles?
    Source: How companies are marketing online: A McKinsey Global Survey, McKinsey Quarterly, September 2007
    9/10/2009
    59
    Jack Brown – Possibilities
  • 97. Consumer take-up
    Source: Nielsen Mobile Advertising Report, March 2008, based on a survey of more than 22,000 active mobile data users in the US.
    9/10/2009
    60
    Jack Brown – Possibilities
  • 98. 9/10/2009
    Retailer Smart Coupon Card
    61
    Jack Brown – Possibilities