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Our Path Personal branding – what is it? How am I currently perceived by prospective employers or customers? How might I create and promote my personal brand? What are the next steps on my path?
Personal Branding “The Brand Called You,” Fast Company, August 1997 Tom Peters challenged us to state in 15 words or less: *different?”* unique, memorable, valuable, useful, positive, credible, outstanding, in-demand
Great brands have … Character and values Authenticity and transparency High quality track record Enthusiasm and passion Knowledge and experience Something to offer for today’s needTide® is a registered trademark of Proctor & Gamble
Consistent dress code? Is that enough?Fair use images from various sources
It’s really about personal relationships We all “know” more than one other person – but, how many people do we know well? Keith Ferrazzi, author of “Never Eat Alone” and “Who’s Got Your Back” describes “mind- sets” to develop close relationships Generosity, vulnerability, candor and accountability He advises us to gain a team of trusted advisors for guidance and “help to hold us accountable to achieving our goals”www.RelationshipMastersAcademy.com
Ferrazzi’s “Mind-Sets” Generosity Candor “Pay it forward” – commit Freedom to be honest with to helping others those you confide in Ferrazzi calls this a “safe Share your dreams place to create relationships” Accountability Vulnerability Follow through on your promises to others Let your guard down Be open to critique and “Feerless friendship” challenge Take risksWho’s got your back, by Keith Ferrazzi, 2009, Broadway Books. ISBN 978-0-385-52133-8
What do prospectiveemployers think about me? Effective, targetedLimited personal branding personal brand An incorrect assessment You directly influence what they perceive Stacks of resumes limit You may not be what the review time everyone is seeking Rushed assessment of BUT, someone is seeking what YOU have to offer what you can do for them First glance is what they An effective brand will get you noticed by the right THINK they will get person at the right time
This may beshocking …Résumés are woefully ineffective ingetting you in the doorYou have to get noticed before youdeliver your résuméHOW?Change your strategy, then changeyour toolsTip: Internet social networking tools
Be yourself. Be different. Branding: Knowing who you are & sharing that“I’m a PC, I’m a Mac.” advertisement, Apple Computer, Inc., 2009. with others“Think different.” is a slogan of Apple Computer
Standardize, socialize and supersize Bring your personal brand to a broader audience It’s almost always free and definitely easy
2012 – Socialnetworks are growing exponentially Since Tom Peters’ article in 1997, the world has adopted social networking as a given; Personal branding using internet tools is taking hold Think of your friends and colleagues: how many do you know that have a social footprint?
You can expand your job search and networking reach with afew key communities:
meetup.comOne of the BEST resources tonetwork in your communityAll interests you could imagine –where people meet and greet
You and your brand Take the time to write down some things What do I like to do? (personal passion, interests) What am I good at? (hobby, profession, skill) Who are my top five relationships? How close am I to each of them? What do I have to offer others? Then, think about them. And then, start to brand yourself
Quickstart! Image Get a professional headshot Optional: avatar, informal picture Story Create 2-3 slogans/statements Draft a two sentence bio Presence Create Google+, LinkedIn, Foursquare and Quora accounts (if you don’t have them already) Start (slowly) sharing your interests, stories, life moments, advice, etc.
A few final tips forjobseekers Contract work is good – look for it Gets your foot in the door It’s an opportunity to: meet more contacts hear about more jobs expand your reach Prepare for the unforeseen opportunity Have your branding ready online & off Print your personal business card – VISTAPRINT has changed the game