Enchantment
Upcoming SlideShare
Loading in...5
×
 

Enchantment

on

  • 4,490 views

Transcription of notes by Gahlord Dewald at June 2011 Blogging strategy summit - Guy Kawasaki was speaker. http://thoughtfaucet.com/

Transcription of notes by Gahlord Dewald at June 2011 Blogging strategy summit - Guy Kawasaki was speaker. http://thoughtfaucet.com/

Statistics

Views

Total Views
4,490
Views on SlideShare
3,458
Embed Views
1,032

Actions

Likes
1
Downloads
16
Comments
0

11 Embeds 1,032

http://thoughtfaucet.com 1015
http://paper.li 4
http://plus.url.google.com 3
http://webcache.googleusercontent.com 2
url_unknown 2
http://translate.googleusercontent.com 1
http://feeds.feedburner.com 1
http://www.linkedin.com 1
http://www.scoop.it 1
https://twitter.com 1
http://www.google.ca 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Enchantment Enchantment Presentation Transcript

  • Notes from presentation by Guy Kawasaki
    Blogging Strategy Summit, June 2011 – Taken by Gahlord Dewald
    http://thoughtfaucet.com/making-things/how-to/mindmap-of-guy-kawasakis-presentation-enchantment/
    “Enchantment”
  • Likability
    2
    Great smile
    Not just jaw
    Use your eyes: crows feet
    Dress for a tie
    Under dress: doesn’t respect
    Overdress:
    Good handshake
  • Achieve trustworthiness
    3
    Trust others first
    Amazon kindle return policy
    Zappos return policy: shipping both ways too
    Nordstrom
    Bake, don’t eat
    Baker
    Makes stuff
    Unlimited world
    Eater
    Limited world
    Eat as much as possible
    Default to yes
  • Make a great product
    4
    Do something DICEE
    Deep
    Intelligent
    Completeness
    Total ecosystem
    Empower
    Elegant
    Short, sweet and swallowable
    Conduct a pre mortem
    Pretend the product failed and come up with all the reasons it failed.
    Go through the list and eliminate as many of those reasons as possible.
  • Launch
    5
    Tell a story
    Plant many seeds
    1.0 is top down
    big names, A list bloggers or journalists, suck up
    2.0 is nobodies
    All the small people
    Nobody is the new somebody
    Think about this from the start to find the nobodies
    Use salient points
    Miles per gallon vs yearly costs
    Dollars vs months of food
    Gigabytes vs number of songs
  • Overcome
    6
    Provide social proof
    White earbuds on iPods
    Find a bright spot
    Dont focus on overcoming the dim spot
    Enchant the influencers
    Probably not at the top of organization
    Probably not the family member you think it is
    Justin Beiber movie as example of marketing.
  • Endure and present
    7
    Endure
    Build an ecosystem
    Invoke reciprocation
    Enable people to pay you back: makes the relationship stronger
    Don’t rely on money
    If you rely on money you are probably not enchanting.
    Present
    Customize the introduction
    Sell your dream
    The 10 20 30 rule
    10 slides
    20 minutes
    30 point font
  • Technology
    8
    Remove the speed bumps
    Captcha is example of a speed bump
    Sungevity is example of not a speedbump
    Uses the bing map to estimate power
    Provide value
    Information
    Insights
    Assistance
    Engage
    Fast
    Answer your email in 48 hours
    Many
    Often
    Core existence not an extra
  • Enchant
    9
    Enchant up
    Drop everything else
    Prototype fast
    Proof of dropping everythhing else
    Gives you time to fix things
    Deliver bad news early
    Enchant down
    MAP
    Mastery
    Autonomy
    Purpose
    Empowering
    Suck it up
  • Practice and tools
    10
    Practice
    Outsiders find content and post to blogs which autotweet. Guy responds personally though–no ghosting
    Goomzee for sending info from a preso
    Tool/content recommendations
    Hibari for twitter
    Presentation zen by gar reynolds
    Bob chaldini influence
    Dale carnegie how to win friends and influence people