Notes from presentation by Guy Kawasaki<br />Blogging Strategy Summit, June 2011 – Taken by Gahlord Dewald<br />http://tho...
Likability<br />2<br />Great smile <br />Not just jaw <br />Use your eyes: crows feet<br />Dress for a tie <br />Under dre...
Achieve trustworthiness<br />3<br />Trust others first <br />Amazon kindle return policy <br />Zappos return policy: shipp...
Make a great product<br />4<br />Do something DICEE <br />Deep <br />Intelligent <br />Completeness <br />Total ecosystem<...
Launch<br />5<br />Tell a story <br />Plant many seeds <br />1.0 is top down <br />big names, A list bloggers or journalis...
Overcome<br />6<br />Provide social proof <br />White earbuds on iPods<br />Find a bright spot <br />Dont focus on overcom...
Endure and present<br />7<br />Endure <br />Build an ecosystem <br />Invoke reciprocation <br />Enable people to pay you b...
Technology<br />8<br />Remove the speed bumps <br />Captcha is example of a speed bump <br />Sungevity is example of not a...
Enchant<br />9<br />Enchant up <br />Drop everything else <br />Prototype fast <br />Proof of dropping everythhing else <b...
Practice and tools<br />10<br />Practice <br />Outsiders find content and post to blogs which autotweet. Guy responds pers...
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Enchantment

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Transcription of notes by Gahlord Dewald at June 2011 Blogging strategy summit - Guy Kawasaki was speaker. http://thoughtfaucet.com/

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Enchantment

  1. 1. Notes from presentation by Guy Kawasaki<br />Blogging Strategy Summit, June 2011 – Taken by Gahlord Dewald<br />http://thoughtfaucet.com/making-things/how-to/mindmap-of-guy-kawasakis-presentation-enchantment/<br />“Enchantment”<br />
  2. 2. Likability<br />2<br />Great smile <br />Not just jaw <br />Use your eyes: crows feet<br />Dress for a tie <br />Under dress: doesn’t respect <br />Overdress:<br />Good handshake<br />
  3. 3. Achieve trustworthiness<br />3<br />Trust others first <br />Amazon kindle return policy <br />Zappos return policy: shipping both ways too <br />Nordstrom<br />Bake, don’t eat <br />Baker <br />Makes stuff <br />Unlimited world<br />Eater <br />Limited world <br />Eat as much as possible<br />Default to yes<br />
  4. 4. Make a great product<br />4<br />Do something DICEE <br />Deep <br />Intelligent <br />Completeness <br />Total ecosystem<br />Empower <br />Elegant<br />Short, sweet and swallowable <br />Conduct a pre mortem <br />Pretend the product failed and come up with all the reasons it failed. <br />Go through the list and eliminate as many of those reasons as possible.<br />
  5. 5. Launch<br />5<br />Tell a story <br />Plant many seeds <br />1.0 is top down <br />big names, A list bloggers or journalists, suck up<br />2.0 is nobodies <br />All the small people <br />Nobody is the new somebody<br />Think about this from the start to find the nobodies<br />Use salient points <br />Miles per gallon vs yearly costs <br />Dollars vs months of food <br />Gigabytes vs number of songs<br />
  6. 6. Overcome<br />6<br />Provide social proof <br />White earbuds on iPods<br />Find a bright spot <br />Dont focus on overcoming the dim spot<br />Enchant the influencers <br />Probably not at the top of organization <br />Probably not the family member you think it is <br />Justin Beiber movie as example of marketing.<br />
  7. 7. Endure and present<br />7<br />Endure <br />Build an ecosystem <br />Invoke reciprocation <br />Enable people to pay you back: makes the relationship stronger<br />Don’t rely on money <br />If you rely on money you are probably not enchanting.<br />Present <br />Customize the introduction <br />Sell your dream <br />The 10 20 30 rule <br />10 slides <br />20 minutes <br />30 point font<br />
  8. 8. Technology<br />8<br />Remove the speed bumps <br />Captcha is example of a speed bump <br />Sungevity is example of not a speedbump <br />Uses the bing map to estimate power<br />Provide value <br />Information <br />Insights <br />Assistance<br />Engage <br />Fast <br />Answer your email in 48 hours<br />Many <br />Often <br />Core existence not an extra<br />
  9. 9. Enchant<br />9<br />Enchant up <br />Drop everything else <br />Prototype fast <br />Proof of dropping everythhing else <br />Gives you time to fix things<br />Deliver bad news early<br />Enchant down <br />MAP <br />Mastery <br />Autonomy <br />Purpose<br />Empowering <br />Suck it up<br />
  10. 10. Practice and tools<br />10<br />Practice <br />Outsiders find content and post to blogs which autotweet. Guy responds personally though–no ghosting <br />Goomzee for sending info from a preso<br />Tool/content recommendations <br />Hibari for twitter <br />Presentation zen by gar reynolds <br />Bob chaldini influence <br />Dale carnegie how to win friends and influence people<br />
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