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Listening With Social Media

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  • 1. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media Listening with Social Media CLICK SCREEN TO BEGIN. Hit escape to return to normal screen mode. ©The Russo Group, 2009. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. 1 < Back | home | next >
  • 2. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media TABLE OF CONTENTS what do You mean? .............................................................................................................................................................................3 why Should i? .........................................................................................................................................................................................6 how can i Listen? ...................................................................................................................................................................................8 conclusion ............................................................................................................................................................................................. 13 2 < Back | home | next >
  • 3. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media What Do you Mean? We mean that we want you to learn to listen. Listening is the active interest you or your business take in the “buzz” surrounding your brand. And if you have any interest in receiving feedback or knowing who’s talking about your brand, listening is the only way to achieve that. 3 < Back | home | next >
  • 4. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media Things that are interesting or special always provoke discussion. This is why we stand around the water cooler at work and talk about last night’s episode of “Glee”. It’s also why our society is so obsessed with celebrity worship and iconology. We are a culture that defines ourselves by our likes and dislikes. And what better outlet for self-expression than expressing approval or distain? Bloggers, webmaster, writers and normal social networkers all have the ability to express their interests online. That’s exactly what the internet is for; the free exchange of ideas. So why is this applicable to you? Because more and more people are using social media and blogging more than ever. And they might be talking about you. If you have a website or have established some kind of reputation as a business, then chances are that someone has mentioned it to someone else. 4 < Back | home | next >
  • 5. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media It’s up to you as a responsible business-owner to find out how people are reacting to your brand. And the first step in hearing what the masses are saying…is listening. However, you cannot listen for feedback unless you have a brand. Your brand is a person’s emotional response to your company, product or service. This means that you must have some sort of recognizable brand in order for people to be talking about it. 5 < Back | home | next >
  • 6. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media Why Should i? Because you want to grow. You want to grow as a business, you want to grow as a brand, and you want to grow as a person. In order to do this, you have to be able to take the critiques and criticism of others. And there is no better place to get unbiased, uncensored feedback than the World Wide Web. 6 < Back | home | next >
  • 7. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media Keep in mind that we aren’t suggesting this for you just to see all the negative chatting and rants that people post. It’s all about research and development. You should be able to hear the good and the bad and turn it into something constructive that your brand can use to build itself. 7 < Back | home | next >
  • 8. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media hoW Can I LISten? Conversations are happening online just about everywhere. It’s important to understand how to get in there and how to listen where the conversations are happening. 8 < Back | home | next >
  • 9. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media Google Reader Google Reader will be your “party line”. It is a tool that makes reading a lot of blogs and other RSS feeds really easily accessible. Adding subscriptions are fairly simple to do. Click the big green “ADD SUBSCRIPTION” button and you can add whatever you need to follow. 9 < Back | home | next >
  • 10. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media Google Blog Search Go to the site http://blogsearch. google.com, type in your search terms, and then note the left sidebar where you can subscribe. Copy the link location for RSS, and dump it into your Google Reader’s subscriptions. 10 < Back | home | next >
  • 11. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media twitter With Twitter’s search feature, you see another place where information can come to you easier. By utilizing the available RSS feed, you can search with any parameters you want. 11 < Back | home | next >
  • 12. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media Google alerts Google Alerts are another service for tracking information and it might give you something different. You might also try Yahoo! Alerts too, to be sure you’re catching everything. (note: I currently use neither, and so can’t report if they’re especially helpful). 12 < Back | home | next >
  • 13. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media the BottoM LIne You should always be open to criticism and new ideas and the only way to get new perspectives is by listening. How else do you expect to grow as a person or business? 13 < Back | home | next >
  • 14. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media RUSSO IS A STRATEGIC BRANDING AGENCY – AND AS A BRANDING AGENCY, WE ARE BELIEVERS. Here, we believe in the promise behind the brand. And here, we believe that changing the conversation motivates consumer behavior. Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their consumers. For more information on branding, social media or to learn more about the Russo group, drop us a line, we would love to hear from you. 116 e. congress St., downtown Lafayette, La 70501 | 337.769.1530 | F 337.769.1531 www.therussogroup.com | www.razorbrandingblog.com | jaci@therussogroup.com 14 < Back | home | next >
  • 15. ebook Ser ies: Volume 7 the promise behind the brand. LiS tenin g with SociaL media Listening with Social Media ©The Russo Group, 2009. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. 15 < Back | home | next >

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