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@jacelarson

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  • Notes will push your investigations.
  • We’ve got video, let’s use it. +++DISTINGUISHES US FROM OTHERS.Makes its power your two way streetUse it to meet challenges.
  • Communicating people will help with your investigations.
  • Transcript

    • 1. Jace Larson
      KUSA-TV, Denver
      @JaceLarson
      Facebook.com/JaceLarsonTV
      Jace.larson@9news.com
    • 2. CHAT
      VIDEO
    • 3. No cost
      Turn on as you write your story
      Gives you control of audio, video
      Take your viewer’s places with your laptop
      In live truck
      On set
      Drawback: Commercials play before chat
    • 4. CHAT
      VIDEO
      WEB STORY
    • 5. Video
    • 6. Use our power:
      Make its power your two way street
      In itself, not a replacement
      Use it to meet challenges
    • 7. We made it work
      example
    • 8. We made it work
    • 9. Success!
      Hired a freelancer in Oregon
      Set up our shot in Colorado
      Emotional tone came through
      What we learned
      Took longer than expected
      Angles weren’t exact
    • 10. Chats
    • 11. Deeper into
      Use it to search into profiles
      Don’t stop at profile
    • 12. Deeper into
      Use it to search into profiles
      Don’t stop at profile
    • 13. Social Media Tips
      When slammed
      Tweet intros & tags
      Take 30 seconds to respond to viewers
      Biggest spikes at 11 ET, 3 ET, 8 ET
      Vitrue’s data indicates that morning brand posts are 39.7% more effective… than those published in the afternoon.
    • 14.
    • 15. Extra Links
      Social media guidelines: http://bit.ly/lRI695
      How to develop policies in your shop http://bit.ly/jC07zz
    • 16. Jace Larson
      KUSA-TV, Denver
      @JaceLarson
      Facebook.com/JaceLarsonTV
      Jace.larson@9news.com

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