IRE SM presentation

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  • Notes will push your investigations.
  • We’ve got video, let’s use it. +++DISTINGUISHES US FROM OTHERS.Makes its power your two way streetUse it to meet challenges.
  • Communicating people will help with your investigations.
  • IRE SM presentation

    1. 1. Jace Larson<br />KUSA-TV, Denver<br />@JaceLarson<br />Facebook.com/JaceLarsonTV<br />Jace.larson@9news.com<br />
    2. 2. CHAT<br />VIDEO<br />
    3. 3. No cost<br />Turn on as you write your story<br />Gives you control of audio, video<br />Take your viewer’s places with your laptop<br />In live truck<br />On set<br />Drawback: Commercials play before chat<br />
    4. 4. CHAT<br />VIDEO<br />WEB STORY<br />
    5. 5. Video<br />
    6. 6. Use our power:<br />Make its power your two way street<br />In itself, not a replacement<br />Use it to meet challenges<br />
    7. 7. We made it work<br />example<br />
    8. 8. We made it work<br />
    9. 9. Success!<br />Hired a freelancer in Oregon<br />Set up our shot in Colorado<br />Emotional tone came through<br />What we learned<br />Took longer than expected<br />Angles weren’t exact<br />
    10. 10. Chats<br />
    11. 11. Deeper into<br />Use it to search into profiles<br />Don’t stop at profile<br />
    12. 12. Deeper into<br />Use it to search into profiles<br />Don’t stop at profile<br />
    13. 13. Social Media Tips<br />When slammed<br />Tweet intros & tags<br />Take 30 seconds to respond to viewers<br />Biggest spikes at 11 ET, 3 ET, 8 ET<br />Vitrue’s data indicates that morning brand posts are 39.7% more effective… than those published in the afternoon.<br />
    14. 14.
    15. 15. Extra Links<br />Social media guidelines: http://bit.ly/lRI695<br />How to develop policies in your shop http://bit.ly/jC07zz<br />
    16. 16. Jace Larson<br />KUSA-TV, Denver<br />@JaceLarson<br />Facebook.com/JaceLarsonTV<br />Jace.larson@9news.com<br />

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