• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Games in Poland / DAU MAU ARPPU
 

Social Games in Poland / DAU MAU ARPPU

on

  • 1,137 views

Social Games in Poland – what games do they play, who plays, who pays and what is profitable?

Social Games in Poland – what games do they play, who plays, who pays and what is profitable?

Statistics

Views

Total Views
1,137
Views on SlideShare
1,126
Embed Views
11

Actions

Likes
3
Downloads
0
Comments
0

2 Embeds 11

http://www.linkedin.com 9
https://www.linkedin.com 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Games in Poland / DAU MAU ARPPU Social Games in Poland / DAU MAU ARPPU Presentation Transcript

    • Social Games in Poland – what games do they play,who plays, who pays and what is profitable?Jacek Jankowski
    • NK IN NUMBERS
    • All NK UsersSource: NK data, march 20138,5milionsof Active Users
    • 34%25%17%24%40%26%16%19%rural areas < 50 000 50 000 - 200 000 > 200 000Size of the cityProfile of Internet/NK UsersNKINTERNET16% 14%38%31%16%19%40%25%primary basic vocational secondary still studying andMaster degreesEducation12%23%43%22%12%25%47%16%[7-14] [15-24] [25-44] [45+]Age50% 50%55%45%women menGenderSource: Megapanel PBI/Gemius, february2013
    • PLAYERS ON NK
    • How many players are on NK and what are their activities?Source: NK data, march 201310 mlnofgamesinvitationsmonthly4,4 mlngames loginsevery dayover 2,6mlninstallations ofaplicationsmonthlyover 2 mlnactiveplayersmonthly(MAU)over 114gamesandappsincatalogue
    • Active NK Players profileSource: NK data, march 201358%42%40%18%21%13%8%< 1415–2425–3435–4445+GenderAge
    • 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71Who are NK Players?Source: NK data, october 2012
    • What time do they play?
    • WHO IS BIG FISH?
    • Research sampleTOP paying:• 100 players who payed the most in 3 months from 04.11.2012 to 04.02.2013(sample TOP 100 3 months)• 100 players, who payed the most in february 2013TOP non-paying• 100 players, who haven’t made any transactionNK players research
    • NK Players profile – paying vs non-paying46%54%Top 100 paying58%42%Top 100 non-paying
    • NK Players profile – paying vs non-paying67%33%Paying56%41%non-paying
    • Comparison in demography46%52%5% 4%27% 28%36%57% 42%45%13%21%13%9%0%20%40%60%80%100%120%F M 6-17 18-24 25-34 35-44 45+top non-payingtop paying
    • Age groups – paying and non-payingTop paying Top non-paying
    • TOP paying - profile0% 5% 10% 15% 20% 25% 30%55+45-5435-4425-3418-246-17FM
    • Most lucrative gamesŚwiat wg ZombieWiejskie ŻycieSkalneMiasteczkoKlondikeNa RybyHappy HarvestGoodgameEmpireAwataria
    • TOP 100 paying vs TOP 100 non-payingSource: NK data, february 2013Non-payingrun2,4gamesevery daypaying have141playing friends15installedgamesperpayinguser23installedgamespernon-payinguserpayingrun1,9 gameseverydaynon-paying have144,9playing friends
    • How do they spend money in games?0,00%0,01%0,02%0,09%0,49%0,32%0,67%1,48%5,41%10,09%50,22%18,72%10,96%1,51%0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00%>4000 PLN2000-2500 PLN1500-1999 PLN1000-1499 PLN500-999 PLN400-499 PLN300-399 PLN200-299 PLN100-199 PLN50-99 PLN10-49 PLN5-9 PLN1-4 PLN<1 PLN
    • Polish researchvirtualcurrency.pl
    • Polish research
    • IS IT POSSIBLE TO MAKE MONEY IN POLISHSOCIAL GAMES?
    • Farms, rabbits and strawberries
    • Jazda PróbnaIs it still commercial game or independent production yet?Start of action: 15.11.2010Continuous access to Friends’ results motivates Usersto competition.Users took part in the race. They have avoid traps andeliminate obstacles like unfavorable terms of contractswith mobile operators.For gathered points, Users could buy new, better cars1 100 000 Users played that game
    • Social CityProduct placement in game1 072 496 MAU234 922 DAUHotels branded by Plus1 625 932 views151 749 players built439 842 Plus buildings2 338 967instalations
    • Social MobileIt is also possible to earn on simple mobile productions – Bushido GamesRules- player’s fun- sticking to KISS rule- high quality of code and graphics
    • SkalneMiasteczkowliczbachŹródło: Dane własne NK, październik 201223,8mlnof players (MAU
    • SkalneMiasteczkowliczbachŹródło: Dane własne NK, październik 2012
    • Social Games are not only web and mobile
    • Wizualizacje – ekran gryProduction cost 20 000 PLN100 000 PLN income in 3 months
    • Skalne Miasteczkoin numbersARPPU40PLN22000transactionsmonthly90 000game loginsevery day (DAU)10 000 000gamelogingsmonthlyŹródło: Dane własne NK, październik 2012over 0,3 mlnactiveplayersmonthly(MAU)
    • Best practicetreatgameasaservice,whichhasrighttochange,developandevolve Playersare most importanttake care of them every day andthey will let you liveoptimize,modify,test, test, test…ifyouwanttomakemoney…don’tcountittoearly
    • ConcludingThere are many ways to make money in Polish Social games!