• Like
Introduction to Growth Hacking - Building an Engine for triple digit growth
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Introduction to Growth Hacking - Building an Engine for triple digit growth

  • 372 views
Published

In today’s super saturated landscape, startups need not only to differentiate themselves but employ creative and data driven techniques to both acquire customers and retain them. In this session, …

In today’s super saturated landscape, startups need not only to differentiate themselves but employ creative and data driven techniques to both acquire customers and retain them. In this session, we’ll explore the fundamentals of growth hacking and how to deploy them for technology startups.

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
372
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
16
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Growth hacking for startups:building an effective engine for triple digit growth Jacek Grebski
  • 2. hack·er   /ˈhakərthe process sucks, objective is what matters Jacek Grebski
  • 3. growth hack·ing   / grōTH ˈhakiNGinnovative, creative, and intuitive marketingtechniques to drive product growth Jacek Grebski
  • 4. Jacek Grebski
  • 5. the status quo doesn’t cut it. Jacek Grebski
  • 6. cost   / ˈkɔstday one is the start of your burn, and youneed to minimize this asap. Jacek Grebski
  • 7. time   / tīmis the most valuable resource we have. rapidproduct development + iteration. t = 0 Jacek Grebski
  • 8. what constitutes growth hacking? Jacek Grebski
  • 9. USER EXPERIENCE Jacek Grebski
  • 10. communicate value! Jacek Grebski
  • 11. +ALUE NTENT Jacek Grebski
  • 12. Jacek Grebski
  • 13. Jacek Grebski
  • 14. Jacek Grebski
  • 15. most importantly, KEEP IT SIMPLE, STUPID. Jacek Grebski
  • 16. DATA ANALYSIS Jacek Grebski
  • 17. don’t shoot from the hip Jacek Grebski
  • 18. collect data on everything Jacek Grebski
  • 19. Jacek Grebski
  • 20. CONVERSION OPTIMIZATION Jacek Grebski
  • 21. unique visitors % users % customers % advocates Jacek Grebski
  • 22. and identify what, works and what doesn’t. Jacek Grebski
  • 23. USER ENGAGEMENT Jacek Grebski
  • 24. Behavioral Analysis Jacek Grebski
  • 25. engage your base by, talking to them. Jacek Grebski
  • 26. engage your base by, involving them. Jacek Grebski
  • 27. engage your base by, being interesting. Jacek Grebski
  • 28. and then conduct deep, behavioral analysis. Jacek Grebski
  • 29. Jacek Grebski
  • 30. VIRAL STRATEGY Jacek Grebski
  • 31. motivation - trigger - reward - actionover and over and over and over and over Jacek Grebski
  • 32. what gets you off, ______? Jacek Grebski
  • 33. what gets you off, money? Jacek Grebski
  • 34. what gets you off, power? Jacek Grebski
  • 35. what gets you off, sex? Jacek Grebski
  • 36. what gets you off, recognition? Jacek Grebski
  • 37. what gets you off, wow factor? Jacek Grebski
  • 38. Jacek Grebski
  • 39. PUBLIC RELATIONS Jacek Grebski
  • 40. is bullshit! Jacek Grebski
  • 41. does not convert to customers. Jacek Grebski
  • 42. Jacek Grebski
  • 43. why would anyone give a shit? Jacek Grebski
  • 44. SEO Jacek Grebski
  • 45. hack SEO? Jacek Grebski
  • 46. hack SEO? ask your base. Jacek Grebski
  • 47. BENCHMARK Jacek Grebski
  • 48. CREATIVITY Jacek Grebski
  • 49. a lot to take in? no worries Jacek Grebski
  • 50. because if you build it, they won’t come. Jacek Grebski
  • 51. PRODUCTminimum viable Jacek Grebski
  • 52. you need to define a strategy for growth from day one Jacek Grebski
  • 53. PRODUCTminimum viable mature Jacek Grebski
  • 54. TESTEVERYTHING. Jacek Grebski
  • 55. shorten time to scale asap. Jacek Grebski
  • 56. time   / tīmis the mostvaluableresourcewe have. Jacek Grebski
  • 57. 6 months in. daily users +1600%. conversion 2% - 13%. revenue +576%. Jacek Grebski
  • 58. Jacek Grebski
  • 59. jacek grebski @jgrebski http://jacekgrebski.com jgrebski@gmail.com Jacek Grebski