Writing On the Web as
an Independent Career
Or, the Preoccupation Better Known as Blogging.
What the Heck is Blogging?
Log of Events on the Web. Web Log. Blog.
Literally: People Writing Their Thoughts to a Website.
Asynchronous Conversation. Recipient May or May Not Read.
But What Does it Mean?
How Many Can You Talk To?
Team Meeting, Private List
Conference, Public Mailing List
Magazine Article, Newsletter
What Do Blogs Contain?
Inward Looking Outward Looking
Commentary & Help
And Various Shades of All the Above
Updates on Life
Now the Bad News:
There is No Formula to
Make Money Blogging
…But People Are Trying Anyway.
Income Generating Models
Self-Financed Hobby. No Income.
Advertising Supported (Banner or Text Ads).
Sponsors — Ads With Extra Visibility.
Employed to Blog.
Employed to Blog
Problem: Hard to Establish Credibility.
Not Recommended Since It’s Really Hard.
Advertising and Sponsors
Ads: Automatically Changed; Preferably Text Ads.
Sponsors: Long-Term Advertisers.
Ideally, Advertising Does Not Inﬂuence Editorial.
Problem: Ad Revenue May Not Sufﬁce.
Surprise! SelfFinanced ≠ No Income
Hobby Blogs Are in Fact the Best Way to Make Money,
Career Supported By Blog
Career is Independent of Blog.
Career Affords Blog.
Several Success Stories.
Publicity Beneﬁts Career.
Blog Generates Publicity.
Some Local Examples
Minnie Sukhthankar, Artist
Her blog is her showcase. Gets her clients.
Zainab Bawa, Writer
Her blog was her outlet. Now she’s employed to blog.
Rashmi Bansal, Editor and Publisher
Her blog presents the human side to her magazine.
Where Do I Start?
Start With a Free Blog Hosting Service:
Don’t Just Ramble. Participate!
Find Your Voice, and Your Readers Will Find You.