Writing On the Web as
an Independent Career
Or, the Preoccupation Better Known as Blogging.
Kiran Jonnalagadda
http://jace...
What the Heck is Blogging?
Conversation!
Log of Events on the Web. Web Log. Blog.
Literally: People Writing Their Thoughts...
How Many Can You Talk To?
One-on-One Conversation

10

Team Meeting, Private List

100

Conference, Public Mailing List

1...
What Do Blogs Contain?
Inward Looking Outward Looking
Hobby

Links

Reflections

Commentary & Help

And Various Shades of A...
Now the Bad News:

There is No Formula to
Make Money Blogging
…But People Are Trying Anyway.
Income Generating Models
Self-Financed Hobby. No Income.
Advertising Supported (Banner or Text Ads).
Sponsors — Ads With E...
Employed to Blog
Secure Income.
Problem: Hard to Establish Credibility.
Not Recommended Since It’s Really Hard.
Advertising and Sponsors
Ads: Automatically Changed; Preferably Text Ads.
Sponsors: Long-Term Advertisers.
Ideally, Advert...
Surprise! SelfFinanced ≠ No Income
Hobby Blogs Are in Fact the Best Way to Make Money,
Though Indirectly.
Career Supported By Blog
Career is Independent of Blog.

Blog

Career Affords Blog.
Several Success Stories.

Material

Pu...
Some Local Examples
Minnie Sukhthankar, Artist
Her blog is her showcase. Gets her clients.
Zainab Bawa, Writer
Her blog wa...
Where Do I Start?
Start With a Free Blog Hosting Service:
BlogSpot.com
LiveJournal.com
Xanga.com
Don’t Just Ramble. Partic...
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On blogging as a career (June 2005)

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Advice to young journalism students on blogging as a career, June 2005.

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On blogging as a career (June 2005)

  1. 1. Writing On the Web as an Independent Career Or, the Preoccupation Better Known as Blogging. Kiran Jonnalagadda http://jace.seacrow.com/
  2. 2. What the Heck is Blogging? Conversation! Log of Events on the Web. Web Log. Blog. Literally: People Writing Their Thoughts to a Website. Asynchronous Conversation. Recipient May or May Not Read. But What Does it Mean?
  3. 3. How Many Can You Talk To? One-on-One Conversation 10 Team Meeting, Private List 100 Conference, Public Mailing List 1,000 Magazine Article, Newsletter 10,000 Newspaper, Television Blogging 1
  4. 4. What Do Blogs Contain? Inward Looking Outward Looking Hobby Links Reflections Commentary & Help And Various Shades of All the Above } Career { Updates on Life
  5. 5. Now the Bad News: There is No Formula to Make Money Blogging …But People Are Trying Anyway.
  6. 6. Income Generating Models Self-Financed Hobby. No Income. Advertising Supported (Banner or Text Ads). Sponsors — Ads With Extra Visibility. Employed to Blog.
  7. 7. Employed to Blog Secure Income. Problem: Hard to Establish Credibility. Not Recommended Since It’s Really Hard.
  8. 8. Advertising and Sponsors Ads: Automatically Changed; Preferably Text Ads. Sponsors: Long-Term Advertisers. Ideally, Advertising Does Not Influence Editorial. Problem: Ad Revenue May Not Suffice.
  9. 9. Surprise! SelfFinanced ≠ No Income Hobby Blogs Are in Fact the Best Way to Make Money, Though Indirectly.
  10. 10. Career Supported By Blog Career is Independent of Blog. Blog Career Affords Blog. Several Success Stories. Material Publicity Benefits Career. Publicity Blog Generates Publicity. Career
  11. 11. Some Local Examples Minnie Sukhthankar, Artist Her blog is her showcase. Gets her clients. Zainab Bawa, Writer Her blog was her outlet. Now she’s employed to blog. Rashmi Bansal, Editor and Publisher Her blog presents the human side to her magazine.
  12. 12. Where Do I Start? Start With a Free Blog Hosting Service: BlogSpot.com LiveJournal.com Xanga.com Don’t Just Ramble. Participate! Find Your Voice, and Your Readers Will Find You.

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