Getting LinkedIn

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Coggin College of Business *** Career Spring Training *** 1.21.11

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Getting LinkedIn

  1. 1. Getting LinkedIn Networking Made Easy Career Spring Training 2011 Andy Brennan http://linkedin.com/in/johnabrennan
  2. 2. The Purpose of LinkedIn <ul><li>Over 85 million professionals use LinkedIn to </li></ul><ul><li>exchange information, ideas and opportunities </li></ul><ul><li>Stay informed about your contacts and industry </li></ul><ul><li>Find the people & knowledge you need to achieve your goals </li></ul><ul><li>Control your professional online identity </li></ul><ul><li>Create and promote new business opportunities </li></ul>
  3. 3. The Purpose of LinkedIn <ul><li>Connect and network with like minded business people on a local and national level </li></ul><ul><li>Build your network of influence through this virtual handshake </li></ul><ul><li>Create unique groups to generate targeted thought sharing </li></ul><ul><li>Promote business services to your connections and group members </li></ul><ul><li>Ask and answer questions to gain and offer industry knowledge </li></ul>
  4. 4. Who to connect with? <ul><li>Colleagues </li></ul><ul><li>Clients </li></ul><ul><li>Local business owners </li></ul><ul><li>Get introduced through current connections and groups </li></ul><ul><li>Anyone you’ve met, done or hope to do business with </li></ul><ul><li>Trade shows / Networking events / Vendors / Board Members </li></ul>
  5. 5. How do I build my profile? http://linkedin.com Follow the easy steps to complete your profile… There is no cost associated with a basic account Adjust account settings to manage who has access to various levels of detail
  6. 6. How do I build my profile? Use your avatar as a representation of yourself Update your status box - your contacts receive these updates This is NOT Face Book or My Space - It’s what you’ve accomplished, what you represent and what you have to offer others TinyURL’s Use them to redirect with minimal text characters
  7. 7. How do I build my profile? Promote intelligently Use meta tags Populate all fields and websites Provide full contact info to your connections Recommend contacts and be recommended Request recommendations judiciously or let them come naturally Customize your public profile URL
  8. 8. How do I build my network? Many ways to find people
  9. 9. How do I build my network? Many ways to find people
  10. 10. How do I build my network? Many ways to find people
  11. 11. How do I build my network? Your Connections Their Connections Your Network
  12. 12. How do I build my network? Your Connections Their Connections Your Network
  13. 13. Receiving network updates See what your connections are up to Update your status
  14. 14. Join or create a group LinkedIn Groups can help you stay informed and keep in touch with people that share your interests. Great way to promote your brand and build a following within your community.
  15. 15. Join or create a group LinkedIn Group discussions are great places to promote upcoming events. Group members are great subscriber prospects! Keep discussions informative and relevant. No hard selling here! Think about smaller groups
  16. 16. Join or create a group LinkedIn will send you industry related news that may interest you. Add news stories Link your (RSS) News and Blog feeds Start discussions Submit articles to industry peers See articles that have the most activity
  17. 17. Receiving group updates Start discussions Add to discussions Ask or Answer questions Reconnect with networks Stay up to date See what your connections and other group members are talking about
  18. 18. Company Profile
  19. 19. Company Profile
  20. 20. Q&A Answer questions of your entire network. Get answers from those in the know. Search answers. Browse questions by category. Become an industry expert. Promote yourself as an industry thought leader.
  21. 21. Be out there. Get found. Sell more. Self Promote Shamelessly
  22. 22. Why? Think of LinkedIn as the world’s biggest trade show… and……it’s sitting right on your desk. It’s free. It’s easy. It works. Only 15 minutes per day.
  23. 23. LinkedIn Next Steps: Using Groups & Events Career Spring Training 2011 Andy Brennan http://linkedin.com/in/johnabrennan
  24. 24. The Purpose of LinkedIn Groups More than 85 million professionals are using LinkedIn groups to exchange information, ideas and opportunities <ul><li>Use groups to find, c onnect and network with like minded business people </li></ul><ul><li>Find the people & knowledge you need within groups to achieve your goals </li></ul><ul><li>Gain insider information on a specific industry or business segment </li></ul><ul><li>Promote business opportunities to segmented groups within target industries </li></ul>
  25. 25. Join or Create a Group LinkedIn Groups can help you stay informed and keep in touch with people that share your interests. Great way to promote your brand and build a following within your community.
  26. 26. Find Groups Network with professionals who share similar interests and goals Collaborate in a professional online community Target specific verticals
  27. 27. Find Local Groups Stay in touch with schools, organizations and companies with whom you are associated
  28. 28. My Groups Page Once you have joined a group, it will appear on your left side navigation bar under My Groups This page gives you a quick overview of all of your groups
  29. 29. My Groups Page Your group page offers an overview of the activity in your group and allows you to take part in discussions You can also click on the “Group Profile” link to view information about the group
  30. 30. Create a Group Connect, Communicate & Collaborate A group allows your brand to extend it’s reach and strengthen the TOMA with existing users Use your group avatar as a representation of your brand
  31. 31. Create Brand Awareness Make sure your logo is legible in a very small size – It’s your mini digital billboard This is your opportunity to place your publication’s logo on hundreds of executive’s profiles Make it a “badge of honor” with whom others want to be associated
  32. 32. Manage Your Group Pre-approve members via contact invites or email domain Send invitations to join Send announcements Add managers and moderators Block poachers Manage RSS feeds
  33. 33. Edit Group Info Offer a description of your publication, your group and it’s purpose Utilize welcome messages to auto-communicate to requestors and newly approved members Make new members feel welcomed and encourage their participation
  34. 34. Discussions Groups are a great place to communicate with group members or organizations Discuss issues that are of interest and relevant to the entire group You can also use the navigation links to sort discussions by most recent, popular topics or in those which you’ve participated
  35. 35. Discussions Encourage intelligent opinion and thought sharing Share information with other group members or contacts
  36. 36. Discussions Promote your events on other group sites, redirect to bizjournals registration page or LI event listing Add value to OTHER local groups by waiving admission fees
  37. 37. Discussions: Event Promo Promote your publication’s events and charitable events with whom you may be associated Remember to add value to your group by offering complimentary or discounted tickets
  38. 38. Discourage Poachers Once you develop an active group, users will attempt to hard sell to your members Keep an eye out for these posts and delete them quickly If valid as such, refer them to advertising dept as prospect leads
  39. 39. Encourage Charity Charitable events and nonprofits get a bit more latitude when it comes to poaching Think of it as a public service message that manages itself A simple way to soft sell your company as a good corporate citizen
  40. 40. Members Your group’s member page allows you to view all the members in your group You can search by name, company, and other keywords such as specific areas of expertise This is a great way to find experts to utilize talent from within your network Members are great prospects - They already like you!
  41. 41. Promote & Find Events You can and should promote your publication’s events on LinkedIn Search via specific criteria
  42. 42. Promote & Find Events Track attendees and potential attendees for follow-up opportunities Redirect with your bizjournal registration URL Utilize event URL in discussions to keep things “LinkedIn centric”
  43. 43. Get a Job If possible, promote yourself as a job seeker. Let your contacts know you are seeking
  44. 44. Get a Job Be found or be matched Recruiters and hiring managers are looking for you
  45. 45. Get a Job Search for a position by company, geography or title Use your contacts for introductions LI will match your profile with job descriptions Ask and answer industry related questions
  46. 46. Get a Job Recruiters are looking Employers are looking Keep your profile up to date Ask and answer industry related questions Keep yourself “out there”
  47. 47. Get a Job Recruiters are looking Employers are looking Keep your profile up to date Ask and answer industry related questions Keep yourself “out there”
  48. 48. Get a Job Research: Who’s hiring What should I know about this company How am I linked to this company How am I linked to this hiring manager
  49. 49. Get a Job Groups have job boards! Recruiters scan groups Industry specific groups by geography Network online Promote yourself as an industry expert
  50. 50. LinkedIn Conclusion <ul><li>Promote your personal brand </li></ul><ul><li>Promote your publication’s product, service and events </li></ul><ul><li>Find other like-minded business professionals </li></ul><ul><li>Share your knowledge / Become an industry specialist </li></ul><ul><li>Connect with groups and grow your network </li></ul><ul><li>Let your activity promote you as an expert in your industry </li></ul><ul><li>Meet new contacts and potential clients </li></ul><ul><li>Be out there / Get found / Sell more </li></ul>
  51. 51. LinkedIn Conclusion <ul><li>Stay informed and keep in touch </li></ul><ul><li>Promote your brand and create a following of prospects </li></ul><ul><li>Create a group - Connect, Communicate and Collaborate </li></ul><ul><li>Enhance brand awareness </li></ul><ul><li>Keep your members informed and engaged </li></ul><ul><li>Connect your RSS feeds – They make your group “come alive” </li></ul><ul><li>Prospect your member list </li></ul><ul><li>Use discussions intelligently - Find new contacts and potential clients </li></ul>
  52. 52. Q&A Career Spring Training Getting LinkedIn Career Spring Training 2011 Andy Brennan http://linkedin.com/in/johnabrennan

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