Zest adz brands_agencies_us_2010

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Zest adz brands_agencies_us_2010

  1. 1. Mobile Advertising Solutions for Agencies and Brands
  2. 2. ZestADZ • Leading mobile advertising network; Headquartered in Los Angeles, CA • Quality traffic – on deck and off-deck, mobile web and apps. 2 billion impressions per month; 500m impressions in US.
  3. 3. Access to wide variety of inventory • Access to iPhone Apps and Games, Mobile Sites and Symbian inventory. Mobile Web iPhone Android Symbian
  4. 4. Why ZestADZ? • Quality US and Global Traffic Offering both on-deck and off-deck traffic • Supporting all ad formats Android, iPhone, Mobile Web • Better customer service Dedicated Account management with focus on ROI. • Best in class targeting Device, DMA, Carrier, Channel, Platform • Best in class solutions Analytics, automated reporting, budget control
  5. 5. Client Success
  6. 6. Partners
  7. 7. Traffic Details Countries Traffic Stats Avg CPC USA 285,070,207 $0.20 India 238,981,952 $0.03 Indonesia 104,084,678 $0.03 Germany 65.605.629 $0.20 France 53,900,044 $0.18 UK 49,605,629 $0.15 Italy 48,720,051 $0.18 Spain 45,469,271 $0.20 South Africa 33,277,534 $0.25 Canada 19.095.375 $0.20 Malaysia 15,692,618 $0.09 Egypt 12,157,268 $0.05 Australia 12,042,859 $0.25 Portugal 7,421,036 $0.16 Norway 3,137,534 $0.18 Singapore 2,722,157 $0.12 Saudi Arabia 1,345,812 $0.06 Norway 3,345,261 $0.15 United Arab Emirates 1,284,534 $0.06 Israel 1,190,128 $0.07 Latvia 984,772 $0.09 Lebanon 890,785 $0.05 Jordan 887,465 $0.06 Kuwait 371,925 $0.05 Bahrain 274,962 $0.05 Serbia 241,895 $0.05 Qatar 956,321 $0.05 Others 8,925,824 $0.10
  8. 8. Why Mobile Advertising? • Creates good brand awareness • Small screen but LARGE mind share • Highly targeted medium • More powerful than traditional media • Personal, ubiquitous • Massive Reach • Ideal target
  9. 9. How ZestADZ Works ZestADZ Targeting Engine Country / Carrier Device / OS / Property Keyword Channel Demographic Tools Landing Page Generator Response Management Email Reports Ad optimizer Users come through publishers Handsets DB / Analytics Self Service Platform with • Campaign creation tools • Landing page generators • Bidding tool Ad Delivery Engine • Reports Deliver responses to handsets
  10. 10. Targeting: best in class Campaign Platform Channel DMA Type iPhone Apps Downloads Apple Chicago Area Android Apps Music Symbian OS… New York… Mobile Web .. Search Social network Chat Education Operator Device T-Mobile Apple iPhone AT&T… Android HTC Touch 2
  11. 11. Reports • Detailed reports on campaign data • Detailed Ad-wise analytics • Key campaign metrics such as Spend, CTR, Impressions etc is available on console.
  12. 12. ZestADZ Analytics • World class analytics tool enabling advertisers and agencies to measure key metrics – Unique users – Carrier / Device Data – Impressions / Clicks / Spending – Geography of Traffic – Channels of traffic – CSV Output
  13. 13. Analytics
  14. 14. Solutions for Ad Agencies • ZestADZ offers full suite of mobile advertising solutions for Ad Agencies • Managed Campaign execution with vertical specific focus • We will be your extended mobile marketing team helping your customers achieve marketing goals. • Campaign creation, management, execution, monitoring of metrics on a day-to-day basis.
  15. 15. Summary • Quality traffic • Best-in-class targeting • Full service self serve management console • Turnkey solutions for advertisers and agencies • Strong global presence • Variety of traffic and formats supported – iPhone / Android / Mobile Web
  16. 16. Creative Specification MMA Standard • Banner Specification: 300*50 Pixels 216*36 Pixels 168*28 Pixels 120*20 Pixels – Animated or Static banner weight should be under 10KB. • Text Ads specification is: Text ads should be max upto 50 characters
  17. 17. Contact • US Sales (EST Time • Euro / Asia Sales (GMT Zone) + 5.30 Time Zone) • +1 (646)-546-5526 • +1 (646)- 546-5153 • +91 44 646 11186 • +1 (646)-546-5876; • +91 44 4285 7183 • +1 (646)-546-5442 • sales@zestadz.com • sales@zestadz.com
  18. 18. Resources • Our website http://www.ZestADZ.com • Landing page tool http://www.zestadz.com/static/landing_pages_tool • Follow-us on twitter http://www.twitter.com/zestadz • Blog http://www.ZestADZ.wordpress.com
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