A Whole New Mind
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A Whole New Mind






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A Whole New Mind A Whole New Mind Presentation Transcript

  • A Whole New Mind By Daniel Pink
  • It is economically advantageous for designers to create a product that is unique, “beautiful, whimsical, or emotionally engaging.” (p. 65)
  • We must all be designers.
  • Because of competition, everyone must have an artistic sense regardless of their profession. The wealth of nations and our individual success depends on it.
  • Good and bad design can change the world.
  • Beauty can change people’s thinking and way of living.
  • Design is whole-minded: utility (its usefulness) and significance (how good it looks) 1.Technology accesses design 3. Can change the world 2. Creation of new markets & differentiation
  • CHAD: Charter High School for Architecture and Design • Design is interdisciplinary • Production of a holistic-thinking person
  • Designing is the activity of creating solutions.
  • Design has become democratized: there is a little something everyone can appreciate in design; it has become more diverse.
  • Attractive things work better.
  • Design means business and business means design.
  • The democratization of design has altered the way in which businesses compete based less on function and prices • Emphasis on whimsiness, beauty and meaning • Cannot compete with prices and labor cost of Asia.
  • If correctly manipulated, design can enhance life, create jobs and produce happiness.
  • Successful designs often have personalities implanted in them.
  • Most people are concerned with significance (how good it looks) than with utility (how well it works).
  • Design has brought luxury items into the laps of the public and has altered functions to those associated with emotions.
  • Design can help patients feel better, improve student performances, produce environmental benefits and help to determine the next President of the U.S.
  • SUGGESTIONS: • Keep a design • Visit design museums notebook • Create your own • Channel your invention annoyance • Analyze existing • Read design designs magazines • Be choosy • Become a design detectiv