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A Whole New Mind

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Transcript

  • 1. A Whole New Mind By Daniel Pink
  • 2. It is economically advantageous for designers to create a product that is unique, “beautiful, whimsical, or emotionally engaging.” (p. 65)
  • 3. We must all be designers.
  • 4. Because of competition, everyone must have an artistic sense regardless of their profession. The wealth of nations and our individual success depends on it.
  • 5. Good and bad design can change the world.
  • 6. Beauty can change people’s thinking and way of living.
  • 7. Design is whole-minded: utility (its usefulness) and significance (how good it looks) 1.Technology accesses design 3. Can change the world 2. Creation of new markets & differentiation
  • 8. CHAD: Charter High School for Architecture and Design
    • Design is interdisciplinary
    • Production of a holistic-thinking person
  • 9. Designing is the activity of creating solutions.
  • 10. Design has become democratized: there is a little something everyone can appreciate in design; it has become more diverse.
  • 11. Attractive things work better.
  • 12. Design means business and business means design.
  • 13. The democratization of design has altered the way in which businesses compete based less on function and prices
    • Emphasis on whimsiness, beauty and meaning
    • Cannot compete with prices and labor cost of Asia.
  • 14. If correctly manipulated, design can enhance life, create jobs and produce happiness.
  • 15. Successful designs often have personalities implanted in them.
  • 16. Most people are concerned with significance (how good it looks) than with utility (how well it works).
  • 17. Design has brought luxury items into the laps of the public and has altered functions to those associated with emotions.
  • 18. Design can help patients feel better, improve student performances, produce environmental benefits and help to determine the next President of the U.S.
  • 19. SUGGESTIONS:
    • Keep a design notebook
    • Channel your annoyance
    • Read design magazines
    • Become a design detectiv
    • Visit design museums
    • Create your own invention
    • Analyze existing designs
    • Be choosy

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