THE SAINT OR SINNER EXPIERENCE
Saint or Sinner is a fun way to compete with
friends and to share videos, stories, and
phot...
THE SAINT OR SINNER EXPERIENCE:
POSTING/SHARING
The Posting Phenomenon
Twitter, Facebook, F My Life
Our generation’s obses...
THE SAINT OR SINNER EXPERIENCE:
STATUSES
Voting
Users vote on the content they view
Is it saintly or sinful? Vote: SAINT o...
THE SAINT OR SINNER EXPERIENCE:
CONTEST
All participants receive free content
 wallpapers and ring tones
 incentivizing ...
A VIRAL EXPERIENCE
Facebook integration
• Simultaneous Posting from Saint or Sinner on Facebook
• Profile Badge
• Newsfeed...
VIRALITY: THE ANATOMY OF BUZZ
EXTENDING SAINT OR SINNER
Online Partnerships
Potential Partnerships with Facebook and
Twitter to share user content inter...
PROJECTED RESULTS
Engaging users in the brand in an informal setting
Building a fan base of registered users to generate a...
CREATIVE:
AND IN CONCLUSION
Saint or Sinner:
Will appeal to our generation
Will attract both superfans and nonfans of
the show
Is ea...
EXTRA SPECIAL THANKS TO:
Marcelo Guerra
and Ken Todd, Andre Sala, Dan Leventhal,
Janine Criscuolo, Loretta Bender, Nicole
...
Showtime Networks Summer 2009 Internship Project
Showtime Networks Summer 2009 Internship Project
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Showtime Networks Summer 2009 Internship Project

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Viral Campaign for One of Showtime Network\'s hit original series

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Showtime Networks Summer 2009 Internship Project

  1. 1. THE SAINT OR SINNER EXPIERENCE Saint or Sinner is a fun way to compete with friends and to share videos, stories, and photos in a Nurse Jackie-branded online environment on Facebook.
  2. 2. THE SAINT OR SINNER EXPERIENCE: POSTING/SHARING The Posting Phenomenon Twitter, Facebook, F My Life Our generation’s obsession with posting and sharing Participation in Saint or Sinner Users post content • video, text, links, photos Users view content • User generated content • Nurse Jackie clips, quotes Users share content • Facebook’s sharing capabilities
  3. 3. THE SAINT OR SINNER EXPERIENCE: STATUSES Voting Users vote on the content they view Is it saintly or sinful? Vote: SAINT or SINNER Statuses Participants have a status based on the rating of their posted content as saintly or sinful. Facebook Profile badge - are you a SAINT or a SINNER?
  4. 4. THE SAINT OR SINNER EXPERIENCE: CONTEST All participants receive free content  wallpapers and ring tones  incentivizing initial registration Sweepstakes for a walk on roll in the show  Entries into sweepstakes are given for each contribution a participant makes to Saint or Sinner (posted content and votes)  incentivizing continued participation
  5. 5. A VIRAL EXPERIENCE Facebook integration • Simultaneous Posting from Saint or Sinner on Facebook • Profile Badge • Newsfeed The Saint or Sinner Widget: •Embeddable version for personal websites •"Daily Saint or Sinner" Mobile Application •Mobile access to Saint or Sinner
  6. 6. VIRALITY: THE ANATOMY OF BUZZ
  7. 7. EXTENDING SAINT OR SINNER Online Partnerships Potential Partnerships with Facebook and Twitter to share user content interactively Commercial Partnerships: o Team with sites like Sugar Networks, YouTube, and Others to promote RSS feeds o Mobile Application on Smartphones
  8. 8. PROJECTED RESULTS Engaging users in the brand in an informal setting Building a fan base of registered users to generate a user database for re-targeting advertising Reaching out to the 18 – 35 year-old demographic to utilize their obsession with sharing to share our own content
  9. 9. CREATIVE:
  10. 10. AND IN CONCLUSION Saint or Sinner: Will appeal to our generation Will attract both superfans and nonfans of the show Is easily implementable
  11. 11. EXTRA SPECIAL THANKS TO: Marcelo Guerra and Ken Todd, Andre Sala, Dan Leventhal, Janine Criscuolo, Loretta Bender, Nicole Meola, and Jennifer Garelick

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