• Like

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Showtime Networks Summer 2009 Internship Project

  • 602 views
Uploaded on

Viral Campaign for One of Showtime Network\'s hit original series

Viral Campaign for One of Showtime Network\'s hit original series

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
602
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1.  
  • 2.  
  • 3. THE SAINT OR SINNER EXPIERENCE Saint or Sinner is a fun way to compete with friends and to share videos, stories, and photos in a Nurse Jackie -branded online environment on Facebook.
  • 4. THE SAINT OR SINNER EXPERIENCE: POSTING/SHARING
    • The Posting Phenomenon
      • Twitter, Facebook, F My Life
      • Our generation’s obsession with posting and sharing
      • Participation in Saint or Sinner
      • Users post content
        • video, text, links, photos
      • Users view content
        • User generated content
        • Nurse Jackie clips, quotes
      • Users share content
        • Facebook’s sharing capabilities
  • 5. THE SAINT OR SINNER EXPERIENCE: STATUSES
    • Voting
    • Users vote on the content they view
    • Is it saintly or sinful? Vote: SAINT or SINNER
    • Statuses
    • Participants have a status based on the rating of their posted content as saintly or sinful.
    • Facebook Profile badge - are you a SAINT or a SINNER?
  • 6. THE SAINT OR SINNER EXPERIENCE: CONTEST
      • All participants receive free content
        • wallpapers and ring tones
        •  incentivizing initial registration
      • Sweepstakes for a walk on roll in the show
        • Entries into sweepstakes are given for each contribution a participant makes to Saint or Sinner (posted content and votes)
        •  incentivizing continued participation
  • 7. A VIRAL EXPERIENCE
    • Facebook integration
      • Simultaneous Posting from Saint or Sinner on Facebook
      • Profile Badge
      • Newsfeed
    • The Saint or Sinner Widget:
    • Embeddable version for personal websites
    • "Daily Saint or Sinner"
    • Mobile Application
    • Mobile access to Saint or Sinner
  • 8. VIRALITY: THE ANATOMY OF BUZZ
  • 9. EXTENDING SAINT OR SINNER
      • Online Partnerships
      • Potential Partnerships with Facebook and Twitter to share user content interactively
      • Commercial Partnerships:
        • Team with sites like Sugar Networks, YouTube, and Others to promote RSS feeds
        • Mobile Application on Smartphones
  • 10. PROJECTED RESULTS
    • Engaging users in the brand in an informal setting
    • Building a fan base of registered users to generate a user database for re-targeting advertising
    • Reaching out to the 18 – 35 year-old demographic to utilize their obsession with sharing to share our own content
  • 11. CREATIVE:
  • 12. AND IN CONCLUSION
    • Saint or Sinner:
    • Will appeal to our generation
    • Will attract both superfans and nonfans of the show
    • Is easily implementable
  • 13. EXTRA SPECIAL THANKS TO:
    • Marcelo Guerra
    • and Ken Todd, Andre Sala, Dan Leventhal, Janine Criscuolo, Loretta Bender, Nicole Meola, and Jennifer Garelick