2. Did You Know?
Over 80% of marketers are planning to spend more on
social media this year, but only a quarter will focus
their campaigns in more than one country.
- Econsultancy (2010)
4. "English only accounts for 31% of language use
online, so it‟s easy to see how ignoring foreign
markets in your social media campaigns could
mean dismissing a large number of potential
customers."
-Christian Arno
6. ARGENTINA (Population 40,412,376)
• More than 6 million users on Facebook
• 4.5 millions registered on Fotolog (similar to
instagram)
• 2.3 on Sónico
7.
8.
9. How much of their time do they spend on SM?
On which Social Networks?
10. MEXICO (Population 113,423,050)
Internet Penetration in Mexico is Growing Rapidly
Social Media Adoption is STRONG and Driven by
Young Influencers –48% of social media users are in
the ages of 18-24.
• “Personal” Use Dominates in Social
Twitter in Mexico is a vehicle of communication and
security.
21. “Blogs are HUGE in Korea, the most popular site
would have to be Cyworld. It‟s basically a
combination of Tumblr and Facebook”
“Most of it‟s revenue comes from selling virtual stuff
on it‟s website. You can buy like virtual TVs or other
items to decorate your account”
“Cyworld has it‟s own virtual money called 도토리, or
Dotori, which happens to translate to „acorns‟ in
English”
23. Kim Hyoung Gon – became famous through Cyworld
by posting photos and recipes of food and received a
cookbook deal
Kang Hee Jae - quit her job and opened her own
online shopping site after the collection of dolls and
clothes she showed on her page drew 2.7 million
visitors.
37. Tweeting For Business Internationally
(soon to be
Gremln.com)
schedule Tweets
translate Tweets
38. Scheduling Tweets
Allows you to schedule
your Tweets according
to time zones.
39. Translating Tweets
Prevents language
barriers by automatically
translating Tweets.
40. Now You Try
We tweeted out some during our presentations some
messages in Spanish, French, and Italian.
Find them, and translate them using Google
Translate or iTranslate App for the iPhone.
41. What's Next?
The world is a huge place, and we are close and available
to get to know each other, and learn from other cultures
thanks to social media. This is how now and in the future
business will be made (conferences and business
meetings) and networking with people with different cultural
backgrounds. Like for example today, we discussed about
how we got insights for our project, tomorrow and in the
future, companies will have consumer insights and focus
groups via social media throughout the world.