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Mobile Mashup - What's Next? - Activeark Digital Love
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Mobile Mashup - What's Next? - Activeark Digital Love

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A presentation I held at Activeark's Digital Love seminar on the 15th of March 2012. …

A presentation I held at Activeark's Digital Love seminar on the 15th of March 2012.

All photos and examples have been removed, but I hope you can enjoy the presentation without them as well. Google if you like.

Published in: Business, Technology

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  • 1. Mobile Mashup – What’s next? Jaakko Soudunsaari jaakko.soudunsaari@activeark.com Helsinki London Mumbai Activeark Oy Activeark Ltd Activeark Ltd Pursimiehenkatu 29-31 A 14 Baltic Street East B-1, Krishnalaya CHS, 14 Postal Colony Road, 00150 Helsinki, FIN London, EC1Y 0UJ Chembur, Mumbai - 400071 +358 (0)9 4241 2600 +44 20 7253 4044 +91 222 528 5051 www.activeark.fi www.activeark.com mum@activeark.com
  • 2. 1. What is happening right now?
  • 3. Web is going mobile
  • 4. News are going mobile
  • 5. Commerce is going mobile
  • 6. Video is going mobile
  • 7. Gaming is going mobile
  • 8. Offices are going mobile
  • 9. Software is going mobile
  • 10. Music is going mobile
  • 11. Phones have gone mobile
  • 12. Brands are going mobile
  • 13. Advertising is going mobile
  • 14. Books are going mobile
  • 15. Notebooks are going mobile
  • 16. Projectors are going mobile
  • 17. Email is going mobile
  • 18. Magazines are going mobile
  • 19. Retail is going mobile
  • 20. Social media is going mobile
  • 21. A whole bunch of stuff is going mobile.
  • 22. A whole bunch of stuff is going mobile.
  • 23. Experiences are going mobile.
  • 24. Experiences that can be significantly enhanced by aspatial or temporal dimension are going mobile.
  • 25. Experiences in thehere and the now.
  • 26. Because your mobile phone is always in your pocket.
  • 27. 2. What will happen next?
  • 28. “The future of mobileis the future of everything.” -Matt Galligan
  • 29. What is everything?
  • 30. Phone Music Retail Marketing Navigation Home What? TV Travel Car Clothing Games EnvironmentNetworks Photos Wallet News Web Apps
  • 31. Networks Photos Wallet Web Apps TV NewsClothing Phone Car Environmen Retail t Music Marketing Travel Home Navigation
  • 32. The mobile phone is evolving
  • 33. Evolving so quickly, we should reconsider calling it a phone.
  • 34. Better screens
  • 35. More processing power
  • 36. Feature Powerbook G4 Nokia Lumia 900 The new iPad 12” in 2005Processor Single core, Single-core Dual-core 1,5 Ghz 1,4 Ghz 1GhzRAM 512 Mb 512 Mb 1 GBHard drive 60 GB 16 GB 64 GB
  • 37. Faster connections
  • 38. 4G / 20065G / 2020
  • 39. New form factors
  • 40. New user interfaces
  • 41. “For big parts of the world, the mobile phone will be their first and/or only Internet-connected computer.That arguably makes mobile software and services even more important for them than it is for us.” -Dan Frommer, BusinessWeek
  • 42. Vision of Productivity in 2020 http://www.youtube.com/watch?v=a6cNdhOKwi0
  • 43. 3. What are the implicationsfrom a marketing perspective?
  • 44. Smarter interaction between mobile and other media.
  • 45. Mobile TV
  • 46. Heineken Star Playerhttp://www.youtube.com/watch?v=-QO8IYm2xVo
  • 47. DirectMobile Email
  • 48. SAS – Couple up to Buckle up http://vimeo.com/34140861
  • 49. Mobile Commerce
  • 50. 60% of US smart phone owners are shopping on the go. Mobile Web 45 % Reach Mobile apps 24 % Reach
  • 51. Mobile Print
  • 52. Axe Uruguay – Night and Day
  • 53. Mobile CRM
  • 54. Starbucks Mobile CRM
  • 55. Mobile Outdoor Retail
  • 56. Tesco Subway Virtual Store
  • 57. Mobile Payment
  • 58. Google Wallet
  • 59. “You cant predict how people will behave based on how they have behaved.” -Don Draper