Apple Inc. & iPhone's key successful factors

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My first presentation a bout Apple Inc and the key successful factors of the iPhone

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Apple Inc. & iPhone's key successful factors

  1. 1. English Presentation Group 6 Hoang Ngoc Huyen Trang Tran Hong Ngoc Nguyen Thi Thu Thao Le Khac Chau Long Apple Inc. Compan y Product s iPhone’s success key successful factors
  2. 2. Company consumer electronics computer software personal computers designs and markets
  3. 3. 1976- 1980 1981- 1985 1986- 1993 1974- 1997 1998- 2005 2005-present The early year Lisa and Macintosh Rise and Fall Attempts at reinvention Return to profitability The Intel transition
  4. 4. CEO born February 24, 1955 the co-founder and CEO of Apple and member of Disney's Board of Directors Steve Paul Jobs
  5. 5. Products
  6. 6. Mac s iMac Mac mini Mac Pro MacBook MacBook Pro MacBook The ultimate all-in-one. Turbocharged consumer sub-desktop computer and server workstation-class desktop computer The Notebook for everyone professional portable computer alternative to the MacBook ultra-thin, ultra-portable notebook
  7. 7. Accessories & Applications Magic Mouse Magic Trackpad Keyboard LED Cinema Display
  8. 8. iPods digital music player iPod Shuffle iPod Classic iPod Nano iPod
  9. 9. iPad browsingCheckingviewingwatching listening buying songs, movies, TV shows,
  10. 10. iTune s
  11. 11. iPhone Original iPhone iPhone 3G – 3Gs iPhone 4 8GB From $991 16GB From $1991 32GB From $2991 iPhone 3Gs iPhone 4 1 . Requires new two-year AT&T wireless service contract, sold separately to qualified customers; credit check required; must be 18 or older. Existing AT&T customers who want to upgrade from another phone or replace an iPhone 3G or iPhone 3GS should check with AT&T or use www.apple.com/iphone/buy. iPhone for numbers
  12. 12. key success factors multi-touch screen 3G networking location-based GPS
  13. 13. Marketing
  14. 14. more iPhone will be sold over 225,000apps on the App Storeextend the iPhone experience new level of interactivity & usefulness thanks for listening Group 6 Nguyen Thi Thu Thao Tran Hong Ngoc Hoang Ngoc Huyen Trang Le Khac Chau Long Apple Inc.

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