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Presentation to the 2012 FLASLA Conference on social media, its relevance to the profession of Landscape Architecture and the need for firms to consider its implementation.

Presentation to the 2012 FLASLA Conference on social media, its relevance to the profession of Landscape Architecture and the need for firms to consider its implementation.

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  • A general rule is that blogs are not used for selling but should contain advice and opinions that readers will find useful. - Small Firm Round Table Presents Social Media For Architects (AIA)
  • (DOT)@ reply = all of one’s followers see a reply / tweet(TYP) @ reply = only followers of both parties see a reply / tweet

Social Media for Landscape Architects Presentation Transcript

  • 1. SOCIAL MEDIA STRATEGIESFOR LANDSCAPE ARCHITECTS2012 FLASLA Annual Conference and EXPOSt. Augustine, FloridaPresented by : Jason A. Castillo, PLA ELM in @ja_castillo Boyd Coleman, RLA Coleman Design Group @CDGLA G+ Brian Phelps, RLA Hawkins Partners @brian_phelps Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 2. LEARNING OBJECTIVES • Identify the basic tools of social media and how to use them. • Understand the proper use of social media tools for maximum effect. • Recognize pitfalls to avoid when using social media.2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 3. WHAT IS SOCIAL MEDIA?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 4. MORE IMPORTANTLY… WHAT IS IT NOT? WHAT YOU HAD FOR BREAKFAST (well, maybe) LOLcats FLOGGING2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 5. PEOPLE Friends/Family Clients Leaders WHAT IS Landscape SOCIAL MEDIA? Architects Allied Professionals NETWORKING/ CONTENT COMMUNICATION MEDIA Social Networks Blogs Blogs Your website Discussion Forums Website/News Imagery2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 6. WHO IS USING 41% Adults in The US (129 Million) SOCIAL MEDIA?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 7. WHO IS USING 98%Adults 18-24 In The US SOCIAL MEDIA?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 8. 900 MILLION WHO IS USING SOCIAL MEDIA?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 9. 150M in 250M 900M + 125M G WHO IS USING SOCIAL MEDIA?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 10. WHO ARE THEY? THOSE THAT USE DEVELOP BUILD FINANCE OUR WORK2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 11. 84% Find/Maintain Friends 64% Consumer Feedback 63% Entertainment 59% Learn About Products 34% Follow Celebrities WHY DO PEOPLE USE SOCIAL MEDIA ?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 12. HOW DO PEOPLE USE SOCIAL MEDIA ? 37% Access via Mobile 97% Access via Their Desktop2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 13. WHAT ABOUT LANDSCAPE ARCHITECTS... 69% Landscape Architects Use Social Media in Their Practice2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 14. WHY DO LAs USE SOCIAL MEDIA ? 85% Marketing 77% Interact w Other LAs 67% Design Inspiration 48% Gather Information 42% Interaction w Clients2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 15. HOW LONG HAVE LAs BEEN USING SOCIAL MEDIA ? 64% Landscape Architects Using SM Have been using it for 1 Year or More2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 16. HOW MUCH TIME DO LAs INVEST IN SOCIAL MEDIA ? 41% 1 TO 3 HOURS PER WEEK2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 17. WHERE DO LAs INVEST THEIR TIME ? 33% DAILY USE 12% 44% G+ 31% 11% in2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 18. WHY DON’T LAs USE SOCIAL MEDIA ? 22% Don’t Know How 52%Only For My Personal Life 17% Don’t Have Time2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 19. WHY USE SOCIAL MEDIA WITHIN YOUR PRACTICE ? RELATIONSHIPS + REPUTATION2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 20. WHY USE SOCIAL MEDIA WITHIN YOUR PRACTICE ? INFORMATION FEEDBACK INFLUENCE EXPAND COLLABORATE2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 21. SOCIAL MEDIA & YOUR PRACTICE NETWORKING CLIENT RELATIONS PRODUCTION2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 22. SOCIAL MEDIA & YOUR PRACTICE 48% Have Used Social Media For Public Input2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 23. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 24. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 25. GETTING STARTED... ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 26. SOCIAL MEDIA & YOUR PRACTICE NETWORKING CLIENT RELATIONS PRODUCTION BUSINESS INTELLIGENCE MARKETING RECRUITMENT2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 27. TOOLS WORKING TOGETHER CONTENT2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 28. TOOLS WORKING TOGETHER WEBSITE BLOG(S) PHOTOS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 29. TOOLS WORKING TOGETHER WS in BLG PH + G2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 30. TOOLS WORKING TOGETHER SEO search engine VS SEM search engine optimization marketing2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 31. BLOGS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 32. BLOGS 46% Respondents Reported Their Office Had a Blog2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 33. BLOGS 27% Updated Monthly 31% Updated Their Blog Weekly 23% When They Got to It2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 34. BLOGS 65% Original Ideas 62% Information About Firm 62% Project Profiles 50% Opinion of News 42% Event Coverage 35% Industry News2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 35. FACEBOOK2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 36. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 37. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 38. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 39. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 40. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 41. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 42. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 43. LARGE AUDIENCE POPULAR MOBILE PROS LOCATION BASED EASE OF USE COMPREHENSIVE DISCUSSIONS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 44. LARGE AUDIENCE LESS OPEN LESS FLEXIBLE CONS HOMOGENEOUS MONITORING SYMMETRICAL2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 45. TWITTER2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 46. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 47. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 48. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 49. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 50. @ .@ vs REPLIES2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 51. RT vs MT RETWEETING2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 52. #landarch #landscapearchitecture #cities #urbanism HASH TAGS #green #bike #architecture #infrastructure2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 53. # HASH TAGS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 54. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 55. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 56. 140 CHARACTERS SIMPLICITY FLEXIBLE PROS ASYMMETRICAL LOCATION BASED APPS MONITORING2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 57. 140 CHARACTERS SHORT SHELF LIFE INVESTMENT CONS LINGUISTICS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 58. LINKEDIN2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 59. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 60. in AUDIENCE FOCUS GROUPS PROS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 61. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 62. in AUDIENCE FOCUS GROUPS PROS ANSWERS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 63. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 64. in AUDIENCE FOCUS GROUPS PROS ANSWERS COMPANY PAGES2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 65. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 66. in AUDIENCE FOCUS GROUPS PROS ANSWERS COMPANY PAGES RECOMMENDATIONS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 67. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 68. in AUDIENCE FOCUS GROUPS PROS ANSWERS COMPANY PAGES RECOMMENDATIONS WIDGETS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 69. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 70. in FOCUS SYMMETRICAL MONITORING CONS TOOLS INTEGRATION LEAST FLEXIBLE2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 71. + GOOGLE+2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 72. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 73. ASYMMETRICAL + G CIRCLES2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 74. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 75. ASYMMETRICAL + G CIRCLES HANGOUTS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 76. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 77. OTHER SERVICESLOCATION BASED FOURSQUARE BROADCASTR FLICKRPHOTOSHARING INSTAGRAMVIDEO YOUTUBE VIMEOLA SPECIFIC LAND8LOUNGE2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 78. GETTING STARTED...2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 79. GETTING STARTED... UNDERSTAND PURPOSE2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 80. GETTING STARTED... 28% Clear Goals 57% Make Social Media Message As They Go Along 17% Anything Goes2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 81. GETTING STARTED... UNDERSTAND PURPOSE INVENTORY RESOURCES DETERMINE METRICS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 82. GETTING STARTED... FOLLOWERS QUALITY OF FEEDBACK RETWEETS PER DAY THIRD PARTY CLICK THROUGHS POST/MENTION FANS WEBSITE TRAFFIC LIKES DOWNLOADS COMMENTS PER DAY POSITIVE MENTIONS DAILY VISITORS TO BLOG NEGATIVE MENTIONS UNIQUE VISITORS TO VOLUME OF MENTIONS BLOG MENTION OF PROJECT2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 83. GETTING STARTED... UNDERSTAND PURPOSE INVENTORY RESOURCES DETERMINE METRICS CHOOSE TOOLS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 84. GETTING STARTED... TOOLS ORGANIZING MONITORING REPORTING • Hootsuites • Topsy Alerts • Twitalyzer • Tweetdeck • Google Alerts • Hootsuites • RavenSEO • Friend or Follow • Google Analytics • Radiant6 • TweetChat • Wordpress • Hootsuites • PeerIndex • Tweetdeck • RavenSEO • RavenSEO • Radiant6 • Radiant62012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 85. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 86. GETTING STARTED... TOOLS ORGANIZING MONITORING REPORTING • Hootsuites • Topsy Alerts • Twitalyzer • Tweetdeck • Google Alerts • Hootsuites • RavenSEO • Friend or Follow • Google Analytics • Radiant6 • TweetChat • Wordpress • Hootsuites • PeerIndex • Tweetdeck • RavenSEO • RavenSEO • Radiant6 • Radiant62012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 87. GETTING STARTED... ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 88. GETTING STARTED... ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 89. GETTING STARTED... TOOLS ORGANIZING MONITORING REPORTING • Hootsuites • Topsy Alerts • Twitalyzer • Tweetdeck • Google Alerts • Hootsuites • RavenSEO • Friend or Follow • Google Analytics • Radiant6 • TweetChat • Wordpress • Hootsuites • PeerIndex • Tweetdeck • RavenSEO • RavenSEO • Radiant6 • Radiant62012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 90. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 91. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 92. GETTING STARTED... ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 93. GETTING STARTED... ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 94. GETTING STARTED... ESTABLISH TARGETS SET MGMT. STYLE2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 95. GETTING STARTED... CENTRAL CENTRAL DECENTRALIZED VOICE COMMAND2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 96. GETTING STARTED... 24% LA Staff 43% Principal In Charge of Social 22% Media Strategy Marketing Staff 18% Everyone2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 97. GETTING STARTED... 31% Small 54% Group One Person Is Involved in 10% Everyone Office’s Social Media Presence2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 98. GETTING STARTED... ESTABLISH TARGETS SET MGMT. STYLE PREPARE SM POLICY2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 99. GETTING STARTED... 85% Respondents to Survey Said They Had No Social Media Policy2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 100. GETTING STARTED... EMPLOYEE BILL OF RIGHTS INTERNAL SOCIAL MEDIA GUIDELINES EXTERNAL SOCIAL MEDIA GUIDELINES EMPLOYEE DISCLOSURE ANTI-DEFAMATION GUIDELINES OFFICIAL vs PERSONAL COMMUNICATION GUIDELINES SM CONFIDENTIALITY & NON-DISCLOSURE EMPLOYEE DIGITAL CITIZEN CONTRACT TRAINING RESOURCES2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 101. GETTING STARTED... ESTABLISH TARGETS SET MGMT. STYLE PREPARE SM POLICY BUILD KEYWORD LIST2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 102. 10 KEYS TO SUCCESS CLEAR PURPOSE CONSISTENCY AUTHENTICITY ENGAGEMENT THINK BEFORE POSTING2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 103. 10 KEYS TO SUCCESS KEEP BALANCED DO NOT AUTOMATE DO NOT CROSS-POST PATIENCE MONITOR / OPTIMIZE2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 104. 10 KEYS TO SUCCESS 54% Respondents Said They Do Not Use Analytics to Monitor Their SM Use2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 105. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 106. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 107. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 108. STRATEGIES FOR ENGAGEMENT SEEK ENGAGEMENT USE HASHTAGS HELP WHEN YOU CAN SHOW APPRECIATION GREAT CONTENT2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 109. WHAT ARE SOME OF THE DRAWBACKS? 36% None 23% Cost Benefit Is Low 20% Opens Firm Up To Criticism 11% Difficult To Control Message2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 110. WHAT ARE SOME BENEFITS? 44% 62% Better Engagement w/ Clients Establish 79% Support Network More 40% Easily Keep Up w/ News & Trends Engagement 50% w/ Public & Clients Improved Knowledge Base2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 111. WHAT ARE SOME BENEFITS? Additional Work 29% 58% Increase in Quality of Work 12% 38% Better Employee Recruitment 19% 58% Easily Keep Up with News & Trends 79% 69% More Engagement With Public & Clients 40% 62%2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 112. WHAT ARE SOME BENEFITS? Better Engagement with Public/Clients 44% 50% Establish Firm as Thought Leader 38% 58% Improve Knowledge Base 50% 60% Establish Support Network 62% 52%2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 113. LEARNING OBJECTIVES • Identify the basic tools of social media and how to use them. • Understand the proper use of social media tools for maximum effect. • Recognize pitfalls to avoid when using social media.2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
  • 114. Q&ASOCIAL MEDIA STRATEGIESFOR LANDSCAPE ARCHITECTS2012 FLASLA Annual Conference and EXPOSt. Augustine, FloridaPresented by : Jason A. Castillo, PLA ELM Recommended Readings: @ja_castillo Social Media ROI: Managing and Measuring Social Media Efforts in Your Boyd Coleman, RLA Organization - Olivier Blanchard Coleman Design Group Social Media in Action: A Comprehensive Guide For Architecture, @CDGLA Engineering, Planning, & Environmental Consulting Firms - Amanda Walters Brian Phelps, RLA Hawkins Partners @brian_phelps Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA