SOCIAL MEDIA STRATEGIESFOR LANDSCAPE ARCHITECTS2012 FLASLA Annual Conference and EXPOSt. Augustine, FloridaPresented by : ...
LEARNING OBJECTIVES          •        Identify the basic tools of social media                   and how to use them.     ...
WHAT IS     SOCIAL MEDIA?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida                   Copyright © 2012 J...
MORE IMPORTANTLY… WHAT IS IT NOT?          WHAT YOU HAD FOR          BREAKFAST (well, maybe)          LOLcats          FLO...
PEOPLE                                               Friends/Family                                               Clients ...
WHO IS USING                                                               41%                                            ...
WHO IS USING                                                               98%Adults 18-24                                ...
900 MILLION  WHO IS USING  SOCIAL MEDIA?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida                   Cop...
150M                   in              250M                                              900M              + 125M         ...
WHO ARE THEY?          THOSE THAT         USE                             DEVELOP                             BUILD       ...
84% Find/Maintain Friends 64% Consumer Feedback 63% Entertainment 59% Learn About Products 34% Follow Celebrities WHY DO P...
HOW DO PEOPLE USE SOCIAL MEDIA ?                                                                               37%        ...
WHAT ABOUT LANDSCAPE ARCHITECTS...                                            69%                                         ...
WHY DO LAs USE SOCIAL MEDIA ? 85% Marketing 77% Interact w Other LAs 67% Design Inspiration 48% Gather Information 42% Int...
HOW LONG HAVE LAs BEEN USING SOCIAL MEDIA ?                                              64%                              ...
HOW MUCH TIME DO LAs INVEST IN SOCIAL MEDIA ?                                             41%                             ...
WHERE DO LAs INVEST THEIR TIME ?                                    33%                                      DAILY USE    ...
WHY DON’T LAs USE SOCIAL MEDIA ?                                                                      22%                 ...
WHY USE SOCIAL MEDIA WITHIN YOUR PRACTICE ?          RELATIONSHIPS           + REPUTATION2012 FLASLA Annual Conference and...
WHY USE SOCIAL MEDIA WITHIN YOUR PRACTICE ?                         INFORMATION                         FEEDBACK          ...
SOCIAL MEDIA & YOUR PRACTICE          NETWORKING          CLIENT RELATIONS          PRODUCTION2012 FLASLA Annual Conferenc...
SOCIAL MEDIA & YOUR PRACTICE                                             48%                                             H...
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
GETTING STARTED... ASLA 2011 Annual Meeting and EXPO                                     Copyright © 2012 Jason Castillo, ...
SOCIAL MEDIA & YOUR PRACTICE          NETWORKING          CLIENT RELATIONS          PRODUCTION          BUSINESS INTELLIGE...
TOOLS WORKING TOGETHER                               CONTENT2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida  ...
TOOLS WORKING TOGETHER                                         WEBSITE                                BLOG(S)             ...
TOOLS WORKING TOGETHER                                         WS                         in          BLG       PH        ...
TOOLS WORKING TOGETHER                 SEO                 search engine           VS                                     ...
BLOGS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida                   Copyright © 2012 Jason Castillo, PLA; ...
BLOGS                                         46%                                      Respondents                        ...
BLOGS                                                                                       27%                           ...
BLOGS 65% Original Ideas 62% Information About Firm 62% Project Profiles 50% Opinion of News 42% Event Coverage 35% Indust...
FACEBOOK2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida                   Copyright © 2012 Jason Castillo, PL...
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
LARGE AUDIENCE                           POPULAR                           MOBILE     PROS                  LOCATION BASED...
LARGE AUDIENCE                           LESS OPEN                           LESS FLEXIBLE   CONS                    HOMOG...
TWITTER2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida                   Copyright © 2012 Jason Castillo, PLA...
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
@ .@      vs     REPLIES2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida                   Copyright © 2012 Ja...
RT vs MT     RETWEETING2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida                    Copyright © 2012 Ja...
#landarch                                 #landscapearchitecture                                 #cities                  ...
#     HASH TAGS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida                   Copyright © 2012 Jason Casti...
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
140 CHARACTERS                           SIMPLICITY                           FLEXIBLE     PROS                  ASYMMETRI...
140 CHARACTERS                           SHORT SHELF LIFE                           INVESTMENT   CONS                    L...
LINKEDIN2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida                   Copyright © 2012 Jason Castillo, PL...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
in                           AUDIENCE                           FOCUS                           GROUPS    PROS2012 FLASLA ...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
in                           AUDIENCE                           FOCUS                           GROUPS    PROS            ...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
in                           AUDIENCE                           FOCUS                           GROUPS    PROS            ...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
in                           AUDIENCE                           FOCUS                           GROUPS    PROS            ...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
in                           AUDIENCE                           FOCUS                           GROUPS    PROS            ...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
in                           FOCUS                           SYMMETRICAL                           MONITORING  CONS       ...
+                                   GOOGLE+2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida                   ...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
ASYMMETRICAL                         +      G                      CIRCLES2012 FLASLA Annual Conference and EXPOSt. August...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
ASYMMETRICAL                         +      G                      CIRCLES                             HANGOUTS2012 FLASLA...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
OTHER SERVICESLOCATION BASED                                                             FOURSQUARE                       ...
GETTING STARTED...2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida                   Copyright © 2012 Jason Ca...
GETTING STARTED...               UNDERSTAND PURPOSE2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida           ...
GETTING STARTED...                                                                   28%                                  ...
GETTING STARTED...               UNDERSTAND PURPOSE               INVENTORY RESOURCES               DETERMINE METRICS2012 ...
GETTING STARTED...  FOLLOWERS                              QUALITY OF FEEDBACK  RETWEETS PER DAY                       THI...
GETTING STARTED...               UNDERSTAND PURPOSE               INVENTORY RESOURCES               DETERMINE METRICS     ...
GETTING STARTED...                                  TOOLS      ORGANIZING             MONITORING                          ...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
GETTING STARTED...                                  TOOLS      ORGANIZING             MONITORING                          ...
GETTING STARTED... ASLA 2011 Annual Meeting and EXPO                                     Copyright © 2012 Jason Castillo, ...
GETTING STARTED... ASLA 2011 Annual Meeting and EXPO                                     Copyright © 2012 Jason Castillo, ...
GETTING STARTED...                                  TOOLS      ORGANIZING             MONITORING                          ...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
GETTING STARTED... ASLA 2011 Annual Meeting and EXPO                                     Copyright © 2012 Jason Castillo, ...
GETTING STARTED... ASLA 2011 Annual Meeting and EXPO                                     Copyright © 2012 Jason Castillo, ...
GETTING STARTED...               ESTABLISH TARGETS               SET MGMT. STYLE2012 FLASLA Annual Conference and EXPOSt. ...
GETTING STARTED...            CENTRAL               CENTRAL                            DECENTRALIZED             VOICE    ...
GETTING STARTED...                                                                  24%                                   ...
GETTING STARTED...                                                                         31%                            ...
GETTING STARTED...               ESTABLISH TARGETS               SET MGMT. STYLE               PREPARE SM POLICY2012 FLASL...
GETTING STARTED...                                          85%                                          Respondents to   ...
GETTING STARTED... EMPLOYEE BILL OF RIGHTS INTERNAL SOCIAL MEDIA GUIDELINES EXTERNAL SOCIAL MEDIA GUIDELINES EMPLOYEE DISC...
GETTING STARTED...               ESTABLISH TARGETS               SET MGMT. STYLE               PREPARE SM POLICY          ...
10 KEYS TO SUCCESS               CLEAR PURPOSE               CONSISTENCY               AUTHENTICITY               ENGAGEME...
10 KEYS TO SUCCESS               KEEP BALANCED               DO NOT AUTOMATE               DO NOT CROSS-POST              ...
10 KEYS TO SUCCESS                                           54%                                          Respondents Said...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
ASLA 2011 Annual Meeting and EXPO                                    Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, R...
STRATEGIES FOR ENGAGEMENT               SEEK ENGAGEMENT               USE HASHTAGS               HELP WHEN YOU CAN        ...
WHAT ARE SOME OF THE DRAWBACKS?                         36% None                         23% Cost Benefit Is Low          ...
WHAT ARE SOME BENEFITS?                                                                                              44%  ...
WHAT ARE SOME BENEFITS? Additional Work                           29%                                                     ...
WHAT ARE SOME BENEFITS? Better Engagement with Public/Clients                          44%                              50...
LEARNING OBJECTIVES          •        Identify the basic tools of social media                   and how to use them.     ...
Q&ASOCIAL MEDIA STRATEGIESFOR LANDSCAPE ARCHITECTS2012 FLASLA Annual Conference and EXPOSt. Augustine, FloridaPresented by...
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Social Media for Landscape Architects

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Presentation to the 2012 FLASLA Conference on social media, its relevance to the profession of Landscape Architecture and the need for firms to consider its implementation.

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  • A general rule is that blogs are not used for selling but should contain advice and opinions that readers will find useful. - Small Firm Round Table Presents Social Media For Architects (AIA)
  • (DOT)@ reply = all of one’s followers see a reply / tweet(TYP) @ reply = only followers of both parties see a reply / tweet
  • Social Media for Landscape Architects

    1. 1. SOCIAL MEDIA STRATEGIESFOR LANDSCAPE ARCHITECTS2012 FLASLA Annual Conference and EXPOSt. Augustine, FloridaPresented by : Jason A. Castillo, PLA ELM in @ja_castillo Boyd Coleman, RLA Coleman Design Group @CDGLA G+ Brian Phelps, RLA Hawkins Partners @brian_phelps Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    2. 2. LEARNING OBJECTIVES • Identify the basic tools of social media and how to use them. • Understand the proper use of social media tools for maximum effect. • Recognize pitfalls to avoid when using social media.2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    3. 3. WHAT IS SOCIAL MEDIA?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    4. 4. MORE IMPORTANTLY… WHAT IS IT NOT? WHAT YOU HAD FOR BREAKFAST (well, maybe) LOLcats FLOGGING2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    5. 5. PEOPLE Friends/Family Clients Leaders WHAT IS Landscape SOCIAL MEDIA? Architects Allied Professionals NETWORKING/ CONTENT COMMUNICATION MEDIA Social Networks Blogs Blogs Your website Discussion Forums Website/News Imagery2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    6. 6. WHO IS USING 41% Adults in The US (129 Million) SOCIAL MEDIA?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    7. 7. WHO IS USING 98%Adults 18-24 In The US SOCIAL MEDIA?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    8. 8. 900 MILLION WHO IS USING SOCIAL MEDIA?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    9. 9. 150M in 250M 900M + 125M G WHO IS USING SOCIAL MEDIA?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    10. 10. WHO ARE THEY? THOSE THAT USE DEVELOP BUILD FINANCE OUR WORK2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    11. 11. 84% Find/Maintain Friends 64% Consumer Feedback 63% Entertainment 59% Learn About Products 34% Follow Celebrities WHY DO PEOPLE USE SOCIAL MEDIA ?2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    12. 12. HOW DO PEOPLE USE SOCIAL MEDIA ? 37% Access via Mobile 97% Access via Their Desktop2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    13. 13. WHAT ABOUT LANDSCAPE ARCHITECTS... 69% Landscape Architects Use Social Media in Their Practice2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    14. 14. WHY DO LAs USE SOCIAL MEDIA ? 85% Marketing 77% Interact w Other LAs 67% Design Inspiration 48% Gather Information 42% Interaction w Clients2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    15. 15. HOW LONG HAVE LAs BEEN USING SOCIAL MEDIA ? 64% Landscape Architects Using SM Have been using it for 1 Year or More2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    16. 16. HOW MUCH TIME DO LAs INVEST IN SOCIAL MEDIA ? 41% 1 TO 3 HOURS PER WEEK2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    17. 17. WHERE DO LAs INVEST THEIR TIME ? 33% DAILY USE 12% 44% G+ 31% 11% in2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    18. 18. WHY DON’T LAs USE SOCIAL MEDIA ? 22% Don’t Know How 52%Only For My Personal Life 17% Don’t Have Time2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    19. 19. WHY USE SOCIAL MEDIA WITHIN YOUR PRACTICE ? RELATIONSHIPS + REPUTATION2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    20. 20. WHY USE SOCIAL MEDIA WITHIN YOUR PRACTICE ? INFORMATION FEEDBACK INFLUENCE EXPAND COLLABORATE2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    21. 21. SOCIAL MEDIA & YOUR PRACTICE NETWORKING CLIENT RELATIONS PRODUCTION2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    22. 22. SOCIAL MEDIA & YOUR PRACTICE 48% Have Used Social Media For Public Input2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    23. 23. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    24. 24. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    25. 25. GETTING STARTED... ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    26. 26. SOCIAL MEDIA & YOUR PRACTICE NETWORKING CLIENT RELATIONS PRODUCTION BUSINESS INTELLIGENCE MARKETING RECRUITMENT2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    27. 27. TOOLS WORKING TOGETHER CONTENT2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    28. 28. TOOLS WORKING TOGETHER WEBSITE BLOG(S) PHOTOS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    29. 29. TOOLS WORKING TOGETHER WS in BLG PH + G2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    30. 30. TOOLS WORKING TOGETHER SEO search engine VS SEM search engine optimization marketing2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    31. 31. BLOGS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    32. 32. BLOGS 46% Respondents Reported Their Office Had a Blog2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    33. 33. BLOGS 27% Updated Monthly 31% Updated Their Blog Weekly 23% When They Got to It2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    34. 34. BLOGS 65% Original Ideas 62% Information About Firm 62% Project Profiles 50% Opinion of News 42% Event Coverage 35% Industry News2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    35. 35. FACEBOOK2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    36. 36. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    37. 37. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    38. 38. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    39. 39. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    40. 40. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    41. 41. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    42. 42. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    43. 43. LARGE AUDIENCE POPULAR MOBILE PROS LOCATION BASED EASE OF USE COMPREHENSIVE DISCUSSIONS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    44. 44. LARGE AUDIENCE LESS OPEN LESS FLEXIBLE CONS HOMOGENEOUS MONITORING SYMMETRICAL2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    45. 45. TWITTER2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    46. 46. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    47. 47. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    48. 48. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    49. 49. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    50. 50. @ .@ vs REPLIES2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    51. 51. RT vs MT RETWEETING2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    52. 52. #landarch #landscapearchitecture #cities #urbanism HASH TAGS #green #bike #architecture #infrastructure2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    53. 53. # HASH TAGS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    54. 54. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    55. 55. Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    56. 56. 140 CHARACTERS SIMPLICITY FLEXIBLE PROS ASYMMETRICAL LOCATION BASED APPS MONITORING2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    57. 57. 140 CHARACTERS SHORT SHELF LIFE INVESTMENT CONS LINGUISTICS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    58. 58. LINKEDIN2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    59. 59. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    60. 60. in AUDIENCE FOCUS GROUPS PROS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    61. 61. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    62. 62. in AUDIENCE FOCUS GROUPS PROS ANSWERS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    63. 63. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    64. 64. in AUDIENCE FOCUS GROUPS PROS ANSWERS COMPANY PAGES2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    65. 65. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    66. 66. in AUDIENCE FOCUS GROUPS PROS ANSWERS COMPANY PAGES RECOMMENDATIONS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    67. 67. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    68. 68. in AUDIENCE FOCUS GROUPS PROS ANSWERS COMPANY PAGES RECOMMENDATIONS WIDGETS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    69. 69. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    70. 70. in FOCUS SYMMETRICAL MONITORING CONS TOOLS INTEGRATION LEAST FLEXIBLE2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    71. 71. + GOOGLE+2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    72. 72. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    73. 73. ASYMMETRICAL + G CIRCLES2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    74. 74. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    75. 75. ASYMMETRICAL + G CIRCLES HANGOUTS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    76. 76. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    77. 77. OTHER SERVICESLOCATION BASED FOURSQUARE BROADCASTR FLICKRPHOTOSHARING INSTAGRAMVIDEO YOUTUBE VIMEOLA SPECIFIC LAND8LOUNGE2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    78. 78. GETTING STARTED...2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    79. 79. GETTING STARTED... UNDERSTAND PURPOSE2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    80. 80. GETTING STARTED... 28% Clear Goals 57% Make Social Media Message As They Go Along 17% Anything Goes2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    81. 81. GETTING STARTED... UNDERSTAND PURPOSE INVENTORY RESOURCES DETERMINE METRICS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    82. 82. GETTING STARTED... FOLLOWERS QUALITY OF FEEDBACK RETWEETS PER DAY THIRD PARTY CLICK THROUGHS POST/MENTION FANS WEBSITE TRAFFIC LIKES DOWNLOADS COMMENTS PER DAY POSITIVE MENTIONS DAILY VISITORS TO BLOG NEGATIVE MENTIONS UNIQUE VISITORS TO VOLUME OF MENTIONS BLOG MENTION OF PROJECT2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    83. 83. GETTING STARTED... UNDERSTAND PURPOSE INVENTORY RESOURCES DETERMINE METRICS CHOOSE TOOLS2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    84. 84. GETTING STARTED... TOOLS ORGANIZING MONITORING REPORTING • Hootsuites • Topsy Alerts • Twitalyzer • Tweetdeck • Google Alerts • Hootsuites • RavenSEO • Friend or Follow • Google Analytics • Radiant6 • TweetChat • Wordpress • Hootsuites • PeerIndex • Tweetdeck • RavenSEO • RavenSEO • Radiant6 • Radiant62012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    85. 85. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    86. 86. GETTING STARTED... TOOLS ORGANIZING MONITORING REPORTING • Hootsuites • Topsy Alerts • Twitalyzer • Tweetdeck • Google Alerts • Hootsuites • RavenSEO • Friend or Follow • Google Analytics • Radiant6 • TweetChat • Wordpress • Hootsuites • PeerIndex • Tweetdeck • RavenSEO • RavenSEO • Radiant6 • Radiant62012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    87. 87. GETTING STARTED... ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    88. 88. GETTING STARTED... ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    89. 89. GETTING STARTED... TOOLS ORGANIZING MONITORING REPORTING • Hootsuites • Topsy Alerts • Twitalyzer • Tweetdeck • Google Alerts • Hootsuites • RavenSEO • Friend or Follow • Google Analytics • Radiant6 • TweetChat • Wordpress • Hootsuites • PeerIndex • Tweetdeck • RavenSEO • RavenSEO • Radiant6 • Radiant62012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    90. 90. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    91. 91. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    92. 92. GETTING STARTED... ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    93. 93. GETTING STARTED... ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    94. 94. GETTING STARTED... ESTABLISH TARGETS SET MGMT. STYLE2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    95. 95. GETTING STARTED... CENTRAL CENTRAL DECENTRALIZED VOICE COMMAND2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    96. 96. GETTING STARTED... 24% LA Staff 43% Principal In Charge of Social 22% Media Strategy Marketing Staff 18% Everyone2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    97. 97. GETTING STARTED... 31% Small 54% Group One Person Is Involved in 10% Everyone Office’s Social Media Presence2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    98. 98. GETTING STARTED... ESTABLISH TARGETS SET MGMT. STYLE PREPARE SM POLICY2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    99. 99. GETTING STARTED... 85% Respondents to Survey Said They Had No Social Media Policy2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    100. 100. GETTING STARTED... EMPLOYEE BILL OF RIGHTS INTERNAL SOCIAL MEDIA GUIDELINES EXTERNAL SOCIAL MEDIA GUIDELINES EMPLOYEE DISCLOSURE ANTI-DEFAMATION GUIDELINES OFFICIAL vs PERSONAL COMMUNICATION GUIDELINES SM CONFIDENTIALITY & NON-DISCLOSURE EMPLOYEE DIGITAL CITIZEN CONTRACT TRAINING RESOURCES2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    101. 101. GETTING STARTED... ESTABLISH TARGETS SET MGMT. STYLE PREPARE SM POLICY BUILD KEYWORD LIST2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    102. 102. 10 KEYS TO SUCCESS CLEAR PURPOSE CONSISTENCY AUTHENTICITY ENGAGEMENT THINK BEFORE POSTING2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    103. 103. 10 KEYS TO SUCCESS KEEP BALANCED DO NOT AUTOMATE DO NOT CROSS-POST PATIENCE MONITOR / OPTIMIZE2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    104. 104. 10 KEYS TO SUCCESS 54% Respondents Said They Do Not Use Analytics to Monitor Their SM Use2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    105. 105. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    106. 106. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    107. 107. ASLA 2011 Annual Meeting and EXPO Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    108. 108. STRATEGIES FOR ENGAGEMENT SEEK ENGAGEMENT USE HASHTAGS HELP WHEN YOU CAN SHOW APPRECIATION GREAT CONTENT2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    109. 109. WHAT ARE SOME OF THE DRAWBACKS? 36% None 23% Cost Benefit Is Low 20% Opens Firm Up To Criticism 11% Difficult To Control Message2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    110. 110. WHAT ARE SOME BENEFITS? 44% 62% Better Engagement w/ Clients Establish 79% Support Network More 40% Easily Keep Up w/ News & Trends Engagement 50% w/ Public & Clients Improved Knowledge Base2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    111. 111. WHAT ARE SOME BENEFITS? Additional Work 29% 58% Increase in Quality of Work 12% 38% Better Employee Recruitment 19% 58% Easily Keep Up with News & Trends 79% 69% More Engagement With Public & Clients 40% 62%2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    112. 112. WHAT ARE SOME BENEFITS? Better Engagement with Public/Clients 44% 50% Establish Firm as Thought Leader 38% 58% Improve Knowledge Base 50% 60% Establish Support Network 62% 52%2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    113. 113. LEARNING OBJECTIVES • Identify the basic tools of social media and how to use them. • Understand the proper use of social media tools for maximum effect. • Recognize pitfalls to avoid when using social media.2012 FLASLA Annual Conference and EXPOSt. Augustine, Florida Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA
    114. 114. Q&ASOCIAL MEDIA STRATEGIESFOR LANDSCAPE ARCHITECTS2012 FLASLA Annual Conference and EXPOSt. Augustine, FloridaPresented by : Jason A. Castillo, PLA ELM Recommended Readings: @ja_castillo Social Media ROI: Managing and Measuring Social Media Efforts in Your Boyd Coleman, RLA Organization - Olivier Blanchard Coleman Design Group Social Media in Action: A Comprehensive Guide For Architecture, @CDGLA Engineering, Planning, & Environmental Consulting Firms - Amanda Walters Brian Phelps, RLA Hawkins Partners @brian_phelps Copyright © 2012 Jason Castillo, PLA; Boyd Coleman, RLA; Brian Phelps, RLA

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