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Technologically savvy realtors
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Technologically savvy realtors

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  • 1. Technologically Savvy Realtors®Is it what your clients really want?
    Sales Meeting
    April 27, 2011
  • 2. VIDEO
    Realtors Learn Latest
    Innovation at Technology Fair
    News 14 Carolina, By Ed Scannell
  • 3. E*Media Rage
    About 90 percent of all buyers or sellers find their Realtor® through technology
    Have a website!
    Connect with Social Media!
    Express yourself through blogging!
    Upgrade your phone, computer, software often!
    Always be looking for the next big thing!
    QR Codes
    Text a number for listing information
    Not tied to an office!
  • 4. Efficiency
    Single most important component of successful Realtor® marketing
    By having these, you will be more efficient:
    High Speed Connection
    4G Wireless Smartphone
    Real Estate App’s
    Email/Text Messaging
    Social Media on your phone
  • 5. Technological Outlets
  • 6. But…What do consumers want?
  • 7. NAR SurveyProfile of Home Buyers and Sellers 2010
    Honesty and Integrity – 98%
    Knowledge of purchase process – 96%
    Responsiveness – 93%
    Knowledge of real estate market – 92%
    Communication skills – 85%
    Negotiation skills – 84%
    People skills – 79%
    Knowledge of local area – 79%
    The one quality that majority of consumers don’t care about?
    Skills with technology, at 40%.
  • 8. Responsiveness – 93%
    Being online is fruitless if you don’t pick up the phone.
    By the time the potential buyer or seller calls…they are ready.
    Technology: use to pull buyers and sellers to you.
    Not the what makes them “decide” to work with you
  • 9. Communication skills – 85%
    “Most days I have at least one caller who takes the time to express their surprise and appreciation for having their phone call answered, and for the time spent with them on the call.” Jeff Brown
    “The only time I don’t answer is when I’m in the middle of an appointment, or it doesn’t ring because sometimes phones are fun like that.” Ben Goheen
  • 10. Use this to your advantage!
    Look at the top skills consumers want from you!
    Narrow it down to the top 3 you are best at
    Market those skills and qualities in every way you can!
    Remember: Technology is just one tool in the world of marketing!
  • 11. This doesn’t mean…
    Technology is irrelevant
    Blogs are stupid
    Facebook is never going to get you a lead
    Having a website is a waste of money
    Putting ads in the newspaper is the best idea
    It just means– No one is impressed with your skills in technology. They want your skills to be in areas that will actually help them buy or sell a house!
  • 12. What do you think?