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Smart growth communities


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  • 1. Smart Growth Communities
    Sales Meeting
    May 3, 2011
  • 2. What is “smart growth?”
    10 accepted principles that define Smart Growth
    Mix land uses
    Take advantage of compact building design
    Create a range of housing opportunities and choices
    Create walkable neighborhoods
    Foster distinctive, attractive communities with a strong sense of place
    Preserve open space, farmland, natural beauty, and critical environmental areas
    Strengthen and direct development towards existing communities
    Provide a variety of transportation choices
    Make development decisions predictable, fair, and cost effective
    Encourage community and stakeholder collaboration in development decisions
  • 3. What makes a neighborhood walkable?
    A center: Walkable neighborhoods have a center, whether it's a main street or a public space.
    People: Enough people for businesses to flourish and for public transit to run frequently.
    Mixed income, mixed use: Affordable housing located near businesses.
    Parks and public space: Plenty of public places to gather and play.
    Pedestrian design: Buildings are close to the street, parking lots are relegated to the back.
    Schools and workplaces: Close enough that most residents can walk from their homes.
    Complete streets: Streets designed for bicyclists, pedestrians, and transit.
    Walking is a zero-pollution transportation method
    Average resident of a walkable neighborhood weighs 7 pounds less than a resident in a sprawling neighborhood
    Increases the value of property
    Studies show that for every 10 minutes a person spends in a daily car commute, time spent in community activities falls by 10%
  • 5. Visualize It
  • 6. Important to Buyers
    Commute time and places to walk are 2 of the top 3 most important community characteristics (NAR)
    Each point of Walk Score is worth up to $3,000 in a typical metro area (CEOs for Cities, 2009)
    Commercial Real Estate: A 10 point increase in Walk Score increases property values 5-8%
  • 7. 2011 Community Preference SurveyNAR: 2,071 Adults (2/2011)
    56% of respondents survey prefer smart growth communities to ones that require more driving between home, work and recreation
    Willing to sacrifice square footage for less driving:
    80% would prefer to live in a single-family detached home as long as it didn’t require a longer commute, BUT
    59% would choose a smaller home if it meant a commute time of 20 minutes or less
  • 8. Community Characteristics: When considering a home purchase
    88% placed more value on the quality of the neighborhood, than the size of the home
    77% want communities with high-quality schools
    Don’t just sell homes, sell neighborhoods!
    Different home buyers are looking for all kinds of neighborhood settings
    2011 Community Preference SurveyNAR: 2,071 Adults (2/2011)
  • 9.
  • 10. Omaha and Smart Growth
    78th most sprawling of 83 metro areas
    It’s a long way from becoming the way of life
    Midtown Crossing– Very walkable living choice, but no one would buy the condos
    Would a similar development work better in west Omaha?
    Why are Omaha’s residents resistant to this lifestyle change?
  • 11. Omaha and Smart Growth
  • 12. Get Involved!
    Influence local government to find ways to increase the walk score of your target neighborhoods
    Zoning Ordinances
  • 13. Questions / Comments