Smart Growth Communities Sales Meeting May 3, 2011
What is “smart growth?” 10 accepted principles that define Smart Growth Mix land uses Take advantage of compact building design Create a range of housing opportunities and choices Create walkable neighborhoods Foster distinctive, attractive communities with a strong sense of place Preserve open space, farmland, natural beauty, and critical environmental areas Strengthen and direct development towards existing communities Provide a variety of transportation choices Make development decisions predictable, fair, and cost effective Encourage community and stakeholder collaboration in development decisions
What makes a neighborhood walkable? A center: Walkable neighborhoods have a center, whether it's a main street or a public space. People: Enough people for businesses to flourish and for public transit to run frequently. Mixed income, mixed use: Affordable housing located near businesses. Parks and public space: Plenty of public places to gather and play. Pedestrian design: Buildings are close to the street, parking lots are relegated to the back. Schools and workplaces: Close enough that most residents can walk from their homes. Complete streets: Streets designed for bicyclists, pedestrians, and transit.
WALKABLE NEIGHBORHOODS Environment Walking is a zero-pollution transportation method Health Average resident of a walkable neighborhood weighs 7 pounds less than a resident in a sprawling neighborhood Finances Increases the value of property Communities Studies show that for every 10 minutes a person spends in a daily car commute, time spent in community activities falls by 10%
Important to Buyers Commute time and places to walk are 2 of the top 3 most important community characteristics (NAR) Each point of Walk Score is worth up to $3,000 in a typical metro area (CEOs for Cities, 2009) Commercial Real Estate: A 10 point increase in Walk Score increases property values 5-8%
2011 Community Preference SurveyNAR: 2,071 Adults (2/2011) 56% of respondents survey prefer smart growth communities to ones that require more driving between home, work and recreation Willing to sacrifice square footage for less driving: 80% would prefer to live in a single-family detached home as long as it didn’t require a longer commute, BUT 59% would choose a smaller home if it meant a commute time of 20 minutes or less
Community Characteristics: When considering a home purchase 88% placed more value on the quality of the neighborhood, than the size of the home 77% want communities with high-quality schools Don’t just sell homes, sell neighborhoods! Different home buyers are looking for all kinds of neighborhood settings 2011 Community Preference SurveyNAR: 2,071 Adults (2/2011)
Omaha and Smart Growth 78th most sprawling of 83 metro areas It’s a long way from becoming the way of life Midtown Crossing– Very walkable living choice, but no one would buy the condos Would a similar development work better in west Omaha? Why are Omaha’s residents resistant to this lifestyle change?