Referral generation

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Referral generation

  1. 1. Are you doing these things?<br />Sales Meeting<br />Monday, July 18, 2011<br />
  2. 2. Video<br />Are you doing these things?<br />Featuring Tom Ferry, Life by Design!<br />
  3. 3. What are you doing wrong?<br />Inconsistent Lead Generation<br />You’re just not doing what you know you should be doing.<br />Not Converting Leads<br />Cant get buyers to buy!<br />Cant get sellers to list/reduce to an appropriate price<br />“Conversion Conversation”<br />Operating by Default<br />No systems and processes<br />No monthly marketing calendar: This is How, When & Why we do it, and these are the results we expect<br />Inconsistent Mindset<br />Struggle creates more struggle<br />Doubt, Lack, Limitation ≠ Success, Wealth, Abundance<br />
  4. 4. How can you fix it?<br />How can you be more consistent with lead generation?<br />Do you need to work on your skills & improve your ability to get the yes or no? (Sandler)<br />Are you going to change the systems & processes you use to make your business more effective?<br />What is your mindset? Is it holding you back?<br />
  5. 5. CMA Challenge Campaign<br />Send CMA’s to EVERYONE in your database!<br />Not a market analysis, a true CMA/Value of their property<br />Send 2 per day for 50 days<br />Brand it!<br />Mail it to their business! Include extra business cards, Viral Marketing<br />3-4 days after mailing, follow up with phone call, invitation to coffee to discuss:<br />Where are they going?<br />Where is the market going?<br />What services you can provide for them.<br />
  6. 6. CMA Training<br />If you don’t know how to prepare a CMA for your clients, I can help you! I can show you how to prepare them, and as long as you provide me the proper information, I can assist you in the challenge!<br />
  7. 7. Follow Up!<br />Don’t forget to follow up! <br />
  8. 8. Questions/Comments<br />

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