Real estate groupon
Upcoming SlideShare
Loading in...5
×
 

Real estate groupon

on

  • 330 views

 

Statistics

Views

Total Views
330
Views on SlideShare
330
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Real estate groupon Real estate groupon Presentation Transcript

  • Real Estate Groupon?
    Sales Meeting
    August 15, 2011
  • Group Coupons
    Popular for restaurants and spa treatments
    Until recently, no one had made the link between real estate and collective discounts.
    A group deal doesn't mean you must buy a house with a bunch of strangers.
    It just means that a real-estate agent will give you a bargain once a certain number of people have bought the same coupon.
    Deals from real-estate agents and brokerages include:
    Commission discounts or rebates.
    Cash gifts at settlement.
    Gift cards to home stores.
    COUPON! GREAT DEAL!
  • How It Works
    A minimum number of customers must buy the deal
    Deals are offered for 3-7 days
    Not impulse buys
    Gives customers time to see the deal, make an inquiry with the agent & decide if they want to purchase
    Great way to gain exposure, reach out to potential new clients
    Real-estate coupons can be a valuable bonus as long as customers understand the details
    Group-coupon buyers must work with the agent or brokerage that offers the deal
    View slide
  • HouseTipper.com
    Real-estate agents don't pay anything, HouseTippergets paid when the consumer buys a deal
    There's a preapproved commission that goes to the merchant and fluctuates according to the deal
    HouseTipperwill refund the cost of the coupon if:
    The customer doesn't buy a house
    They don't like the agent and want to work with someone else
    View slide
  • Example of Success!
    Prospective homebuyers paid $50 for the coupon and will get $2,500 in cash at settlement as long as they close within one year of the coupon purchase date and buy a home for $350,000 or more.
    Recently offered deal through HouseTipper.com;
    Paul Gorney, real-estate agent with
    Prudential Rubloff in Chicago.
  • Example of Success!
    “I've sold at least seven of these, which is a great way to meet new clients. I really encourage everyone to call an agent before buying one of these, though, because you want to make sure are choosing someone with whom you can work.”
    Paul Gorney, real-estate agent with
    Prudential Rubloff in Chicago.
  • Example of Success!
    Dream Town Realty in Chicago offered a deal through Groupon in April for $25, which would give homebuyers $1,000 back at the closing, provided they bought a home by the one-year deadline for a minimum of $150,000.In less than one day, more than 50 people bought that coupon.
  • Example of Success!
    Hounshell Real Estate in Washington, D.C., offered a group coupon through The Capitol Deal, a website owned by The Washington Post. The Hounshell deal had cost $50 and offered up to $6,000 off commission for buyers or sellers. It is refundable if a home is not sold or purchased within one year.
  • Example of Success!
    We have a sliding scale for the commission discount according to the sale price,
    From $1,500 for a home between $200,000 and $400,000
    Up to $6,000 for homes $800,000 and above
    We wanted to make sure the deal is worth it for customers and also (add incentives on) the higher end of the market
    Greg Tindale, a real-estate agent,
    HounshellReal Estate in Washington, D.C.
  • Etc.
    Real-estate agents in some states are not allowed to give commission rebates
    Important for consumers to read the fine print and call the agent before purchasing a coupon to make sure it will work for them
    Most people don't think to ask for a cash gift or to negotiate the commission when they are buying a home, so this is essentially doing the negotiating for them
  • Sandler Training Videos
    Upfront Contract:
    Director
    Interactor
  • Discussion/Comments