Real estate groupon
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Real estate groupon






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Real estate groupon Real estate groupon Presentation Transcript

  • Real Estate Groupon?
    Sales Meeting
    August 15, 2011
  • Group Coupons
    Popular for restaurants and spa treatments
    Until recently, no one had made the link between real estate and collective discounts.
    A group deal doesn't mean you must buy a house with a bunch of strangers.
    It just means that a real-estate agent will give you a bargain once a certain number of people have bought the same coupon.
    Deals from real-estate agents and brokerages include:
    Commission discounts or rebates.
    Cash gifts at settlement.
    Gift cards to home stores.
  • How It Works
    A minimum number of customers must buy the deal
    Deals are offered for 3-7 days
    Not impulse buys
    Gives customers time to see the deal, make an inquiry with the agent & decide if they want to purchase
    Great way to gain exposure, reach out to potential new clients
    Real-estate coupons can be a valuable bonus as long as customers understand the details
    Group-coupon buyers must work with the agent or brokerage that offers the deal
    Real-estate agents don't pay anything, HouseTippergets paid when the consumer buys a deal
    There's a preapproved commission that goes to the merchant and fluctuates according to the deal
    HouseTipperwill refund the cost of the coupon if:
    The customer doesn't buy a house
    They don't like the agent and want to work with someone else
  • Example of Success!
    Prospective homebuyers paid $50 for the coupon and will get $2,500 in cash at settlement as long as they close within one year of the coupon purchase date and buy a home for $350,000 or more.
    Recently offered deal through;
    Paul Gorney, real-estate agent with
    Prudential Rubloff in Chicago.
  • Example of Success!
    “I've sold at least seven of these, which is a great way to meet new clients. I really encourage everyone to call an agent before buying one of these, though, because you want to make sure are choosing someone with whom you can work.”
    Paul Gorney, real-estate agent with
    Prudential Rubloff in Chicago.
  • Example of Success!
    Dream Town Realty in Chicago offered a deal through Groupon in April for $25, which would give homebuyers $1,000 back at the closing, provided they bought a home by the one-year deadline for a minimum of $150,000.In less than one day, more than 50 people bought that coupon.
  • Example of Success!
    Hounshell Real Estate in Washington, D.C., offered a group coupon through The Capitol Deal, a website owned by The Washington Post. The Hounshell deal had cost $50 and offered up to $6,000 off commission for buyers or sellers. It is refundable if a home is not sold or purchased within one year.
  • Example of Success!
    We have a sliding scale for the commission discount according to the sale price,
    From $1,500 for a home between $200,000 and $400,000
    Up to $6,000 for homes $800,000 and above
    We wanted to make sure the deal is worth it for customers and also (add incentives on) the higher end of the market
    Greg Tindale, a real-estate agent,
    HounshellReal Estate in Washington, D.C.
  • Etc.
    Real-estate agents in some states are not allowed to give commission rebates
    Important for consumers to read the fine print and call the agent before purchasing a coupon to make sure it will work for them
    Most people don't think to ask for a cash gift or to negotiate the commission when they are buying a home, so this is essentially doing the negotiating for them
  • Sandler Training Videos
    Upfront Contract:
  • Discussion/Comments