Race to recycle specialized grant proposal jan 21 2011

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  • 1. Landmark Group’s Race 2 re:cyclemay 14, 2011 QUARTER 3 APPLICATION OmahaRace2Recycle.com 172 mile relay race | family fun ride | children’s trike ride
  • 2. 2ADVOCACY INFOMATIONPROJECT/PROGRAM EVENT DATE: May 14th, 2011NAME OF PROJECT/PROGRAM/EVENT: The Race 2 re:CycleADVOCACY CHANNEL: Wellness on BikesPARTNERING ORGANIZATIONPARTNERING ORGANIZATION: Habitat for Humanity OmahaCONTACT NAME: Carla PattonPHONE #: 402.457.5657ADDRESS: 2204 Ames AvenueCITY: OmahaZIP: 68110STATE: NebraskaTYPE OF ORG (501C3, ETC): 501c3FEDERAL ID #: 36-3283625STATE INCORP. IN: NebraskaEMAIL ADDRESS: cpatton@habitatomaha.orgTOTAL EVENT OPERATING EXPENSES/ BUDGET: $ 28,171.00AMOUNT REQUESTED FROM SPECIALIZED GRANT: $14,085.50 OmahaRace2Recycle.com172 mile relay race | family fun ride | children’s trike ride
  • 3. 3PROJECT INFORMATIONPROJECT INFO: Please list the goals and benefits of the project or program and how it pertains to oneof the 4 advocacy missions.GOAL 1- Build awareness for cycling to encourage Omaha to become an active community that issynonymous with cycling for all ages, abilities and backgrounds. Specialized, Greenstreet Cycles and Race 2re:Cycle are all geared up to help improve the health and wellness of our community by supporting charitiesand causes involving cycling as a catalyst for change. This event is the first of its kind in Omaha, Nebraskaand will provide the population with an opportunity to introduce wellness into their daily lives. According to theadvocacy group Live Well Omaha, Omaha’s wellness is ranked number 142 out of 146 major metropolitanareas in the United States. Greenstreet Cycles and the Race 2 re:Cycle will work in conjunction with Live WellOmaha to help them attain their goal of increasing Omaha’s ranking to number 10 over the next ten years.GOAL 2 - Provide fun, interactive and educational activities for youth that revolve around cycling, andsimultaneously encourage healthy, active lifestyles. Designed to promote cycling from the very beginning, theRace 2 re:Cycle mirrors Specialized’s advocacy efforts that are exclusively dedicated to putting young peopleon bikes, making cycling safer for kids and increasing the cycling population in the "under 18" demographic.To encourage children and families of all demographics and backgrounds to participate, registration fees arebelow average and all children under 18 are free. By getting children involved and excited about cycling theywill learn early on the importance of an active lifestyle. Throughout the day there will be a family fun zone inTurner Park, allowing the sponsors of the event to interact with participants of all ages and educate them aboutcycling, recycling, living a wellness-focused lifestyle and the importance of giving back to the community.GOAL 3 - Promote sustainable eco-friendly lifestyle practices in Nebraska including cycling and recycling.Specialized, Greenstreet Cycles and the Race 2 re:Cycle support efforts that seek to offer education and/orimplementation of cycling as a primary or alternative mode of sustainable transportation. Both GreenstreetCycles and the Race 2 re:Cycle are working closely with numerous local advocacy groups, such as Omaha Bikes and the Bicycle and Pedestrian Coordinator for the city of Omaha, in order to assist the communitywith the transition to sustainable transportation. Both organizations also firmly support improving recyclingefforts in the Omaha community. Currently only 12 percent of all trash in the state of Nebraska is recycled.The Race 2 re:Cycle will encourage the community to become more conscience of their carbon footprint whenit comes to transportation methods and recycling. one event four distances .25 mile tricycle ride 7-14 mile family fun ride 172 mile tri state relay race OmahaRace2Recycle.com172 mile relay race | family fun ride | children’s trike ride
  • 4. 4 PROJECT SUMMARYPROJECT SUMMARY: Please explain about the event you are wishing to receive sponsorship for in detail(attendees, other sponsors, benefits, activities, etc.).The Race 2 re:Cycle is a unique and fun-filled cycling event taking place May 14, 2011, at Omahas MidtownCrossing. Created to build awareness and help make the city of Omaha synonymous with both cycling andrecycling, this family-friendly event will include the longest tri-state bicycle relay race in the Midwest, a family funride, Omaha’s only youth tricycle race and a day’s worth of free activities for the entire family. Prizes will beawarded throughout the day for numerous games and contests. All proceeds will benefit Habitat for Humanity ofOmaha and Habitat Omaha ReStore. Early registration opens February 1, 2011.Tri-State Relay RaceThe tri-state relay race (the longest in the Midwest) will run from Omaha’s Midtown Crossing through downtown tothe suburb of Bellevue, east into Iowa, and down the Loess Hills Scenic Byway to Rock Port, Missouri and back to Midtown Crossing for a total of 172 miles round-trip. The relay race will be timed by Precision Race Results. Anaward ceremony will be held at the end of the race to acknowledge sponsors and winners in the followingdivisions: women single riders, women’s two person relay team, women’s four person relay team, men singleriders, men’s two person relay team, men’s four person relay team, co-ed two person relay team, co-ed fourperson relay team. A total of five aid stations will be available along the route to provide participants with water,food, basic first aid supplies and encouragement. Timing chips, race bibs, long sleeve t-shirts and gift bags full ofsponsor premiums and logos will be given to each participant. Since this will be a long race spread out over athree state geographical area, a bike inspection performed by Greenstreet Cycles will be required the eveningbefore the race, followed by a mandatory safety and preparation presentation. There will be prominent signagealong the route to direct cyclists and showcase the Specialized name and logo. OmahaRace2Recycle.com 172 mile relay race | family fun ride | children’s trike ride
  • 5. 5 PROJECT SUMMARYFamily Fun RideThe family fun ride will include two distances, one seven mile route and one 14 mile route. Beginning at MidtownCrossing, this ride will run through downtown Omaha across the Bob Kerrey Pedestrian Bridge, south into Iowaalong the Iowa Riverfront Trail and conclude back at Midtown Crossing. There will be one optional turnaroundpoint on the Omaha side of the bridge (seven mile option) for families that do not wish to, or are not able to ridethe full 14 miles. Two aid stations will be open along the route and will provide participants with food, water,basic first aid supplies and encouragement. Each aid station will be manned by volunteers of participatingsponsors. The maximum registration fee for families is structured to allow all youth riders to participate for free.Each participant will receive a wrist band to verify enrollment, a t-shirt and a gift bag with sponsor giveaways.Greenstreet Cycles will help with race day registration, aid station support and event coordination. Turner Parkwould be the perfect place to showcase the Specialized Test the Best Demo Tour van and products that aretraveling the U.S.Youth Tricycle RaceThe children’s tricycle ride will include two separate age groups and distances. Ages 3-5 will have a one-eighthmile ride, and children ages 6-8 will have a one-fourth mile ride. The race committee has reserved Turner Parkat Midtown Crossing so that the children may ride around the park without interference from traffic. Entry intothe children’s tricycle ride is free, and includes an educational safety presentation by league certified instructorsbefore the ride. Greenstreet will provide demos of Hotwalks and Hotrocks for all children. OmahaRace2Recycle.com172 mile relay race | family fun ride | children’s trike ride
  • 6. 6 PROJECT SUMMARYEXPOThe Race 2 re:Cycle will also host an expo the evening before the race that will be open to the public.Exhibitors and sponsors will display the latest in health, fitness, nutrition, cycling gear and recycling practices.Greenstreet Cycles will have mechanics at the Expo to cover the mandatory bike inspections for relay teamsand will have a prominent space in the Expo to showcase Specialized bikes and products.Family Fun ZoneThe family fun zone, located in Turner Park, will be open from 10 a.m. to 2 p.m. and will feature activitiesprovided by the event sponsors. It will be a fun and educational area for children and their families. Uponsponsorship commitment, the race committee , spearheaded by Landmark Group, is challenging all sponsors to create an interactive event revolving around either cycling or recycling. Face painters and balloon artist will bearound Turner Park providing additional entertainment for the families. Music, food and refreshments will beprovided to all participants and families.Contest & DrawingsContests and drawings for both adults and children will be held throughout the day. All participants andvolunteers will be eligible to win. Our first contest will challenge participants to build a functional bicycle madefrom recycled materials, and will be judged by the race directors. Greenstreet Cycles will be providingSpecialized products for raffle prizes and contest winners.VolunteersOne hundred volunteers will be on site both the day before and the day of the event to help with the set up/ teardown, street barricade placement, registration, signage, traffic direction, family fun zone activities, aid stationsand contests. All volunteers will report to a lead Landmark Group volunteer who will be under the direction ofthe Volunteer Coordinator. The Landmark Group maintenance team will be responsible for setting up streetbarricades for lane closures and working closely with the city traffic coordinator.Race 2 re:Cycle is estimating participant numbers by studying similar inaugural cycling events in Omaha.With the support of Specialized, Greenstreet Cycles, Midtown Crossing, Chamber of Commerce’s in Nebraska,Iowa and Missouri and numerous local community advocates, our participant goals have been set as follows: Children- 100 Adults- 500 Racers- 200 Volunteers- 100 OmahaRace2Recycle.com172 mile relay race | family fun ride | children’s trike ride
  • 7. 7 PROJECT SUMMARYHabitat for Humanity of OmahaAll proceeds from this event will benefit Habitat for Humanity of Omaha and theOmaha Habitat for Humanity ReStore. Our goal is to raise a minimum of$25,000 for Habitat for Humanity of Omaha and the Habitat Omaha ReStore.A donation of this size would cover one-fourth of the entire cost of labor andmaterials required to build one house and bring one economically challengedfamily closer to home ownership. Together, we can accomplish this goalthrough registration fees from 500 adults and 300 relay racers. PROJECT INFOPROJECT INFO: Please describe your plan of action for achieving these goals, such as advertising,promotions, sales, etc.Build Community AdvocatesNot all companies and organizations are able to make financial contributions, but they offer their passion,excitement and support. By building strong relationships with community bike clubs and other nonprofit cyclinggroups, Race 2 re:Cycle will be able to reach a direct and targeted market. The advocates will participate involunteer recruitment and public relations by announcing the race to their loyal following in Omaha. Eachcommunity group will also design an interactive family fun zone activity in Turner Park to promote cycling orrecycling.Implement Targeted Marketing CampaignAn extremely targeted marketing and public relations campaign will be implemented by Landmark Group to fullypromote the event and all sponsors. The marketing plan includes volunteer and participant t-shirts, flyers,online advertisements, posters, race programs and a website. National and local press releases will be sent outby both Midtown Crossing, a division of Mutual of Omaha, and Habitat for Humanity of Omaha. LandmarkGroup will advertise to an extensive e-mail database both before and after the event. An active targeted socialmedia presence will be created to interact with participants, volunteers and fans year round. By marketing theRace 2 re:Cycle months in advance, the community of Omaha will begin their journey to improve their healthand wellness by training for the event. The event will also encourage participants who do not own a bicycle topurchase one.Obtain Corporate SponsorshipsSponsorship levels are designed to assist in marketing business’ products and services to the communitythrough an organized expo, family fun zone, and targeted advertising efforts. Organizers of the Race 2 re:Cycleare seeking sponsorships from businesses who have a mission to bring awareness to wellness through cycling.By hosting this event, the Race 2 re:Cycle is providing its sponsors with the opportunity to educate Omahaabout sustainable transportation, wellness and the importance of introducing cycling to youth. The financialcontribution provided by sponsoring businesses will help achieve the budget goal in order to allow proceeds togo back into the community through the organization Habitat for Humanity of Omaha. Race 2 re:Cycle willprovide its sponsors with the exposure they need to reach members of the community and grow their business. OmahaRace2Recycle.com 172 mile relay race | family fun ride | children’s trike ride
  • 8. FINANCIAL SUMMARY 8 OmahaRace2Recycle.com172 mile relay race | family fun ride | children’s trike ride
  • 9. 9 PROJECT INFOThe estimated operating cost for the Race 2 re:Cycle is $28,171.00 of which $14,085.50 is being requested fromthe Specialized Bicycle Components Advocacy Program.The overall cost breakdown can be divided into the following categories:Marketing & Advertising Cost: * Online Advertising Allowance @ MSRP $500.00 / Cost $500.00 * Logo Design @ MSRP $500.00/ Cost $300.00 with discount from Graphic Designer * T-Shirt Designs @ MSRP $600.00/ Cost $300.00 with discount from Graphic Designer * Flyer Designs @ MSRP $750.00/ Cost $150.00 with discount from Graphic Designer * Event Poster Designs @ MSRP $250.00/ Cost $100.00 with discount from Graphic Designer * Printing of Event Flyers @ MSRP $270.00/ Cost $270.00 * Printing of Event Poster @ MSRP $100.00/ $Cost 100.00 * Web Domains @ MSRP $30.00/ Cost $30.00 * Website Design and Build @ MSRP $2,000/ Cost $0 (Donated by Landmark Group)Total MSRP for Marketing/ Advertising $5,000/ Cost $1,780.00Tri-State Relay Cost: * Logo Stencil for road signage @ MSRP $50.00/ Cost $50.00 * Paint for road directions @ MSRP $200.00/ Cost $200.00 * Signage @ MSRP $2,000.00/ Cost $2000.00 * Renting Timing Chips @ MSRP $1,500.00/ Cost $1,500.00 * Printing Race Programs @ MSRP $900.00/ Cost $900.00 * Race Bibs & Pins @ MSRP $300.00/ Cost $300.00 * Cloth Totes for Gift Bags @ MSRP $200.00/ Cost $200.00 * Plaques for Winning Teams @ MSRP $750.00/ Cost $750.00 * Longsleeve T-Shirts @ MSRP $2,000/ Cost $2,000Total MSRP for Tri-State Relay $8,400/ Cost $8,400 OmahaRace2Recycle.com172 mile relay race | family fun ride | children’s trike ride
  • 10. 10 PROJECT INFOFamily Fun Ride Cost: * Tent for Registration @ MSRP $250.00/ Cost $250.00 * P.A. System @ MSRP $100.00/ Cost $100.00 * Food @ MSRP $5000.00/ Cost $0.00 (Donated by sponsor) * Water @ MSRP $500.00/ Cost $0.00 (Donated by sponsor) * Massage Therapist @ MSRP $8,800/ Cost $0.00 (Donated by Dr. Welbes) * Massage Supplies @ MSRP $800.00/ Cost $0.00 (Donated by Dr. Welbes) * Signage @ MSRP $1,500.00/ Cost $1,500.00 * Wrist Bands @ MSRP $250.00/ Cost $250.00 * Printing Registration Packets @ MSRP $100.00/ Cost $100.00 * Cloth Totes @ MSRP $500.00/ Cost $500.00 * Short Sleeve T-Shirts @ MSRP $3,500/ Cost $3,500.00Total MSRP for Family Ride $21,300/ Cost 6,200Youth Trike Race Cost: * Stickers for all Children @ MSRP $100.00/ Cost $100.00Total MSRP for Trike Race $100.00/ Cost $10.00Prizes for Contest & Drawings: * Prizes @ MSRP $2,000.00/ Cost $0.00 (Donated by Greenstreet Cycles)Total MSRP for Prizes & Contest $2,000.00/ Cost $0.00Aid Stations Cost: * Sanitation/ Porta Potties @ MSRP $300.00/ Cost $300.00 * Refreshments @ MSRP $1,400/ Cost $0.00 (Donated by Aid Station Sponsors) * Water @ MSRP $150.00/ Cost $150.00 * Bike Pumps @ MSRP $20.00/ Cost $0.00 (Donated by Greenstreet Cycles)Total MSRP of Aid Stations $1,870.00/ Cost $300.00 OmahaRace2Recycle.com172 mile relay race | family fun ride | children’s trike ride
  • 11. 11 PROJECT INFOInsurance, Permits and City Fee Cost: * City Permit Omaha @ MSRP $400.00/ Cost $400.00 * City Permits Iowa @ MSRP $300.00/ Cost $300.00 * City Permits Missouri @ MSRP $150.00/ Cost $150.00 * Police Assistance- Omaha- Traffic Coordinators @ MSRP $3,000.00/ Cost $3,000.00 * Street Barricades- Omaha @ MSRP $500.00/ Cost $500.00 * Towing- Turner Park @ MSRP $500.00/ Cost $500.00 * Event Insurance @ MSRP $1,000.00/ Cost $1,000.00Total MSRP for Insurance, Permits and City Fees $6,930.00/ Cost $6,930.00Expo: * Tables @ MSRP $350.00/ Cost $350.00 * Chairs @ MSRP $350.00/ Cost $350.00 * Linens @ MSRP $150.00/ Cost $150.00 * Rental Space @ MSRP $500.00/ Cost $500.00 * Bike Mechanics @ MSRP $180.00/ Cost 0.00 (Donated by Greenstreet Cycles)Total Expo MSRP $1,380.00/ Cost $1,200.00Race Committee Weekly Hours: * Dave Paladino @ MSRP $33,000.00/ Cost $0.00 (Donated by Landmark Group) * Jennifer Russell @ MSRP $9,900.00/ Cost $0.00 (Donated by Landmark Group) * Jenna Sabarini @ MSRP $22,000.00/ Cost $0.00 (Donated by Landmark Group) * Mary Jo Navarra @ MSRP $4,200.00/ Cost $0.00 (Donated by Dr. Welbe) * Ben Swan @ MSRP $1,600.00/ Cost $0.00 (Donated by Greenstreet Cycles) * Sarah Johnson @ MSRP $4,000.00/ Cost $0.00 (Donated by Greenstreet Cycles) * Carla Patton @ MSRP $1,600.00/ Cost $0.00 (Donated by Habitat for Humanity of Omaha) * Landmark Group Employee Volunteers- 70 @ MSRP $40,320.00/ Cost $0.00 (Donated by Landmark Group) * Dr. Welbe/ Massage Therapy Committee @ MSRP $6,400/ Cost $0.00 (Donated by Dr. Welbe) * Event Day Bike Mechanics @ MSRP $480.00/ Cost $0.00 (Donated by Greenstreet Cycles)Total MSRP for Race Committee $123,500/ Cost $0.00 OmahaRace2Recycle.com 172 mile relay race | family fun ride | children’s trike ride
  • 12. 12 PROJECT INFOVolunteers: * T-Shirts for all Volunteers @ MSRP $700.00/ Cost $700.00Total MSRP for Volunteers $700.00/ Cost $700.00Trash & Recycling: * Trash & Recycling Bins and Clean Up @ MSRP $1,000/ Cost $0.00 (Donated by Dales’ Trash Service)Total MSRP for Trash & Recycling $1,000/ Cost $0.00Security: * 1 Front Line Security Guard for 16 Hours @ MSRP $240.00/ Cost $0.00 (Donated by Midtown Crossing)Total MSRP for security $240.00/ Cost $0.00Contingency: * 10 % of Operating Expenses Contingency Plan for Unexpected Cost $2,631.00To recap, the total MSRP for this project is $172,320.00 (not including time from future sponsors). Thetotal operating expenses are $28,171.00. This grant is requesting a full 50 percent match fromSpecialized Bicycle Components Advocacy Program at $14,085.50.With this grant from Specialized, Greenstreet Cycles, Habitat for Humanity Omaha and the Race 2re:Cycle hope to create an ongoing yearly event involving cyclist of all ages, abilities and backgrounds,as well as the community at large. By combining the resources of these organizations, we can easilybuild an active, eco-friendly cycling community in Omaha, Nebraska by teaching youth, families andendurance enthusiasts about the importance of healthy lifestyles and sustainable recycling practices. OmahaRace2Recycle.com172 mile relay race | family fun ride | children’s trike ride
  • 13. 13 PROJECT INFOPROJECT INFO: Fulfilling the REQUIRED portion of the matching grant, what other sources of fundingare being donated or allocated by either yourself (the dealer) or partnering organizations?Sponsorships for Race 2 re:Cycle officially opened on January 1, 2011 and currently five companies havepledged sponsorships. The Race 2 re:Cycle’s sponsorship guide includes Platinum Sponsorships for $4,500,Diamond Sponsorships for $2,800, Gold Sponsorships for $1,000, and Silver Sponsorships for all in-kinddonations. The Race 2 re:Cycle will cover all operating expenses through grants and sponsorships so that allproceeds will be donated to Habitat for Humanity of Omaha.Greenstreet Cycles will be a Platinum Sponsor and will be the race’s official bike shop. Greenstreet Cycles willparticipate in two-hour weekly race committee organizational meetings throughout the planning period fromJanuary through May.Greenstreet will provide promotional support at the shop by distributing event flyers and information.Greenstreet will also utilize a base of more than 1,440 Facebook fans to serve as a voice to the cyclingcommunity which will increase event awareness and interest.Greenstreet employees will sell race merchandise during the pre-race expo. Greenstreet mechanics willperform mandatory pre-race inspections for all bikes that will be in the relay race. Additionally, Greenstreet willprovide staff the day of the race to help with race registration, aid station support and event coordination.Specialized and Greenstreet will provide air pumps and spare inner tubes at aid stations throughout the events.During the event, Greenstreet will be providing four staff members to give race day support including but notlimited to: mechanical final checks and any necessary repairs, SAG support, aid station check overs, demo bikecheck out, Hotwalk and Hot rock demos, merchandise sales, safety lectures, course description, pre-racemeeting and route explanation and more as needed. A large portion of Greenstreet Cycles’ contribution will beproviding prizes to be given away for contests and drawings, as well as a cash donation.Dale’s Trash Service, another Platinum sponsor, will manage all trash and recycling for the event. Dale’s willprovide a interactive educational recycling activity for the family fun zone. Dale’s Trash Service will be also beproviding a cash donation and both trash and recycling containers for all aid stations and Midtown Crossing.As a Diamond Sponsor, Midtown Crossing will provide a cash donation, host the event, supplement allmarketing and promotions and take care of all event security. Midtown Crossing spans 15.5 acres in the heartof historic midtown Omaha, boasting 225,000-square-feet of unsurpassed dining, diversion and retail as well asample parking and green space that will be available to all participants. The additional shopping, dining andentertainment venues that are accessible from Turner Park will provide additional incentives and options foreveryone involved in Race 2 re:Cycle. Midtown Crossing, a division of Mutual of Omaha, will also assist inpromoting the event by sending out all press releases to help ensure media coverage and communityacknowledgment of the event. OmahaRace2Recycle.com 172 mile relay race | family fun ride | children’s trike ride
  • 14. 14 PROJECT INFOMidtown Crossing is one of the first projects in the nation to be nominated for prestigious Leadership in Energyand Environmental Design (LEED) certification under the U.S. Green Building Council’s pilot NeighborhoodDevelopment Certification program. It is the only project selected to participate in Nebraska or Iowa. LEED forNeighborhood Development recognizes projects that protect and enhance the overall health, natural environmentand quality of life in their communities through: * Smart location and transportation linkage. * Environmental preservation. * Compact, complete and connected neighborhoods. * High-performance, green construction and technology.Built around more than seven acres of green space in a revitalized Turner Park, Midtown Crossing creates anaesthetically-pleasing neighborhood with residences, services, dining and entertainment. * 132-room Element Hotel by Westin is LEED certified, the first hotel constructed in Omaha to achieve this recognition and a partnering hotel of Greenstreet Cycles. * Apartments and condominiums that provide an on-going recycling program for all residents. www.MidtownCrossing.comDr. Welbes Natural Health Clinic is a Silver sponsor and will be providing two staff members for 10 hours a weekto assist with planning and organization. Dr. Welbe will also be putting together a Massage Therapist Committeeand will train all massage therapists who will be on site in athletic massage technique. Dr. Welbe’s Clinic willprovide 20 therapists and supplies the day of the event and massage tables and chairs to be set up in TurnerPark. All treatments will be free to participants. Dr. Welbe’s staff has also arranged for The Old Town BellevueDevelopment Corp to provide aid station support in Bellevue, the races first and last aid station stop. In addition,Dr. Welbe’s Natural Health Clinic will be providing bio-freeze samples for all participants.Whole Foods has verbally committed to a Silver sponsorship. They will tentatively provide food and beveragesfor the families at Turner Park, aid station support, a family fun activity and cloth totes for the gift bags. OmahaRace2Recycle.com 172 mile relay race | family fun ride | children’s trike ride
  • 15. 15 PROJECT INFOGreenstreet Cycles and the Race 2 re:Cycle are currently seeking in-kind donations and discounts for printing,food and beverages, signage and t-shirts. Fifteen additional sponsorship levels are still available. Oncesponsorships are secured, businesses will be listed as a partner on the website and all additional marketingmaterial. Please see attached sponsorship guide for more information. OmahaRace2Recycle.com172 mile relay race | family fun ride | children’s trike ride
  • 16. 16 PROJECT INFOPROJECT INFO: Please describe how Specialized will be represented within the project, benefit, andor event.With at least a $4,500 grant, Specialized would receive a Platinum Level sponsorship that would include thefollowing exposure and recognition. * The Specialized brand will be prominently featured on all event t-shirts, both participant and volunteer. * The Specialized logo printed on all relay race bibs. * The rights to use the Race 2 re:Cycle logo in all Specialized advertising & promotional materials. * A one-page full color ad in the race program. * The Specialized logo on all custom signage at the starting & finishing lines. * Specialized acknowledgment and product mentions on PA system during event. * Specialized brand listed in thousands of online invitations and advertisements. * Specialized listed as a Platinum Sponsor on all local and national press releases. * Specialized branding on all printed brochures & flyers. * Hyperlink to the Specialized website from the sponsors section on the race’s website. * Specialized name listed in official race program and registration packet. * Specialized will receive thousands of impressions within a targeted online social media campaign. * Specialized name and placement of logo in all newsletters and e-mail blast. * Premium space at the Expo to showcase Specialized bikes and products. * Specialized promotional items and marketing premiums may be placed in participant gift bags. * Six free entries for Specialized employees to the family ride.If the 50 percent requested grant from Specialized Bicycle Components Advocacy Program is awarded to theRace 2 re:Cycle the Specialized “S” logo will be incorporated into the current race logo along with all Platinumlevel sponsorship incentives. OmahaRace2Recycle.com172 mile relay race | family fun ride | children’s trike ride
  • 17. 17 DEALER ADVOCACY INFORMATIONDEALER ADVOCACY MISSION: Please summarize your advocacy mission, long-term goals, and historythat pertains to your shop and community commitments.When we decided to name the shop Greenstreet Cycles, we took it very seriously and made the commitment toourselves and our community to actually be ‘green’ in every way we could; no ‘green washing’ would be allowableby our standards. This means that we recycle every single item we can and actually pay to do so because wefeel that it is of utmost importance. Our shop was built with minimalist style which includes the work of localartists and fixtures built of reclaimed lumber, bamboo accents and concrete counter tops that were handmade byour staff. We re-use what we can and recycle the rest. We sell locally made items including cycling caps andbags and try to support locally and American-made product as much as possible.The second aspect of the name Greenstreet focuses on providing an alternative, non-fossil fuel basedtransportation option. Again, Greenstreet has made a conscious effort to go green and 100 percent of our staffcommutes nearly 100 percent of their trips to work (our goal this summer is to say 100 percent with confidence).We are doing our part to minimize Greenstreet’s environmental impact and are also dedicated to educating thepublic about how they can do the same. Throughout the year we offer bicycle commuting clinics describing howto safely reduce your carbon footprint by commuting by bicycle. Furthermore, Greenstreet manager SarahJohnson is constantly working with the city of Omaha to get more ‘Complete Streets’ implemented in the area,thereby encouraging more of the population to see the bicycle as viable transportation. Get out of your car, ontothe seat of a bicycle and help us ‘green’ up the streets in Omaha. Greenstreet Cycles is doing everything we can to push this movement.In an effort to build a strong and tight knit local community, Greenstreet strives to promote local businessesthrough our patronage and through our participation in local business advocacy groups. Our passion forcommunity extends to local philanthropic efforts and these effects can be seen across the Omaha metro area.DEALER PAST SUCCESS: Please describe your shops past success in recent projects, events, and/orbenefits, within your community.Greenstreet Cycles is essentially synonymous with unique community involvement and has been very dedicatedto making a difference in the Omaha area since its inception in March of 2010.Even before the doors were open, Greenstreet Cycles’ store manager Sarah Johnson was heavily involved in thecycling community, particularly with advocacy and volunteer efforts. She was invited to sit on the LeadershipCommittee of Activate Omaha whose mission is to create awareness, advocacy and excitement about activityand the importance of designing the Omaha community for active lifestyles.Johnson is also on the board of Omaha Bikes, a local cycling-specific advocacy group, and has organizedseveral fundraising events to benefit this group. One of the highlights includes a bicycling comedian whocontacted Greenstreet for a benefit show opportunity. Sarah had only a few weeks to find a locale for the event,spread the word, find volunteers and pull it all together. The show was a success and raised more than $300 forOmaha Bikes. The next benefit show involved a special film screening of “Road to Roubaix,” which wassponsored and organized by Greenstreet Cycles and raised more than $100 for Omaha Bikes. OmahaRace2Recycle.com 172 mile relay race | family fun ride | children’s trike ride
  • 18. 18 DEALER ADVOCACY INFORMATIONAnother event she created was the 10-10-10 Old Town Elkhorn Cycle Fest. She was asked to be the eventdirector by a group of business owners in Elkhorn who wanted to create a fun event that would showcase theirtown. Sarah was involved from the start and worked to create an entertaining event that would also act as afundraiser for Omaha Bikes. The event drew in more than 100 cyclists and raised several hundred dollars forOmaha Bikes. The local business owners were so pleased that they’ve asked Greenstreet to be involved as thesupport for the ride and for Sarah to again act as event director.The venture that Johnson is currently most proud of is the “Bicycle Friendly Destination” network that isspreading across Omaha. She had a vision of riding her bicycle to a restaurant, bar, book store, etc. and not onlybeing accepted with her helmet hair but actually being almost catered to as a cyclist. So, she created the projectand is working with Omaha Bikes to get the word out. The concept is simple: ride your bike and be rewarded.Sarah has been out encouraging local businesses to support the cycling community in Omaha and the responsehas been an overwhelming "Yes!" There really are no hard and fast rules to how they support cycling; the onlyreal prerequisite is bike parking, and the rest is up to the business. Slowly but surely, "Bicycle FriendlyDestination" decals are popping up around town on the doors of businesses that want to show their support forpeople getting around on bikes. Whether they have outdoor seating, discounts or have just agreed not to laughat helmet hair and Lycra, these businesses are partnering with Omaha Bikes to get more folks out riding.Please see the “Bicycle Friendly Destination” tab at www.omahabikes.org for further details.Johnson has been working closely with the new City Bicycle/Pedestrian Coordinator to strategically place newbike parking racks around town as well as bike lanes and sharrows. She is also part of the Transportation Master Plan Stakeholder Committee and continues to be involved at the city level to push all things bicycle related.Greenstreet is happy to be known in the community as the “green” shop in town and because of theircommitment to the environment and the Omaha area, they were contacted by the Green Omaha Coalition(GOC) to lead Alternative Transportation Week during World Environment Day’s seven weeks of events.Greenstreet organized several bicycle-related events during this week and had a good turn out at each one; thisinvolvement provided the shop with great publicity and Sarah was interviewed several times, once on a localtelevision program.Johnson has volunteered numerous hours at the Community Bike Project (CBP) which is another nonprofit thatstrives to get at-risk youth and others on bicycles and educate them about safety and mechanics. Whether givinglectures at the CBP on ladies night or educating volunteers on fit basics, Sarah enjoys reaching out to thecommunity through this organization. OmahaRace2Recycle.com 172 mile relay race | family fun ride | children’s trike ride
  • 19. 19 DEALER ADVOCACY INFORMATIONThroughout the summer, Greenstreet Cycles offered more than 15 “Commuting Lunch and Learn” sessions atdifferent businesses around Omaha and has definitely earned the reputation of the commuter shop in Omaha.These clinics have absolutely turned more people on to commuting by bicycle and the program grew throughout the summer and fall. More clinics are scheduled for the upcoming season. Sarah has also been asked toteach a course at Metro Community College this coming March on commuting basics and looks forward tocontinuing to educate interested cyclists in the area. This fall she earned the designation of LCI (League Cycling Instructor) by the League of American Cyclists and is one of only 16 in the Omaha area.The shop has an indoor bicycle sprint racing set up, Greensprints, that has gained a huge following over thepast year. The first Greensprints event was part of Greenstreet’s Grand Opening party in March; more than200 people attended and more than 60 raced. There have been four Greensprints events thus far and each has been a huge success; many participants and spectators asked for a winter series which is currently going on.So far the events have taken place at local music halls or bar venues, and they are gaining recognition. Wehave been asked to bring the set up to the University of Nebraska at Lincoln for a Rec Center event on campusfor students as well as two more recent request for Greensprints on campuses in Omaha, one at UNO and theother at Creighton University. There are many opportunities to use Greensprints to raise money for nonprofitgroups and bring awareness of the joys of bicycling to those who participate in the fun. Greenstreet is lookingforward to these opportunities.Greenstreet Cycles also provides a pedicab service to the Downtown Omaha area which has been very wellreceived. It is a free service and a good way to help people in the Downtown area get to and from parking orto their evening destination. This service is the first of its type for Omaha and has helped gain recognition forthe shop and shows again an alternative to typical transportation with a more sustainable eco-friendly option.The shop has been involved in many different support roles for local charity rides and events including:The OWL Ride (Omaha With Lights); Landmark Group’s Race 2 re:Cycle, BRAN (Bike Ride Across Nebraska)and 10-10-10 Elkhorn Ride. Greenstreet Cycles also had a RAGBRAI team and plans to be involved again withthese and many more rides in 2011.There are several new projects in store for 2011, including a Bike to the Ballpark initiative which will encourageCollege World Series spectators to think about riding their bicycles to the stadium; the Partnership For Our Kidsprogram; bike share programs for the City of Omaha and many others. OmahaRace2Recycle.com172 mile relay race | family fun ride | children’s trike ride
  • 20. 20 DEALER INFORMATIONDEALER INFO: What will your specific involvement be with the project, program, or event?As the only bicycle shop associated with this huge event, Greenstreet’s involvement will be crucial for thesuccess of the day’s activities. Currently, Greenstreet Cycles’ contribution includes participating in two-hourweekly race committee organizational meetings and basic event promotion. Greenstreet Cycles’ staff will beresponsible for performing pre-race inspection of all bikes that will be in the relay race. This will occur the nightbefore the event and includes a thorough inspection including recommendations for improvements; any safetyconcerns will be addressed and remedied at this time. During this pre-race expo there will also be aGreenstreet employee selling merchandise that is on the race checklist to interested race participants.Staff will also be provided the day of the race to help with race registration, aid station support, eventcoordination and will also provide pumps and spare inner tubes for all aid stations.On event day, Greenstreet will also be providing four staff members to give race day support including but notlimited to: mechanical final checks and any necessary repairs, SAG support, aid station check overs, demobike check out, Hotwalk and Hot rock demos, merchandise sales, safety lectures, course description, pre-racemeeting and route explanation and more as needed.A large portion of Greenstreet Cycles’ contribution will be providing prizes to be given away for contests anddrawings, as well as a cash donation. The store will help promote the event via social media especiallythrough our Facebook fan base of more than 1,400 and serve as a community advocate to increaseawareness and interest in the event. OmahaRace2Recycle.com172 mile relay race | family fun ride | children’s trike ride
  • 21. 21 ORGANIZATION INFORMATIONORGANIZATION INFO: Please explain the partnering organizations advocacy mission, long-term goals,and history that pertains to your company and community commitments.Founded in 1984, Habitat for Humanity of Omaha is a grassroots organization that builds and renovates houses,forges community partnerships and breaks down barriers. Habitat Omaha partners with families that need safeand affordable housing. They eliminate vacant lots and abandoned homes in the blighted areas of North andSouth Omaha while improving the overall appearance of the community. Homeowners are required to complete350 hours of Sweat Equity before purchasing a home through 25 or 30-year no-interest mortgages. ThroughHabitat Omaha, more than 300 families have realized the dream of home ownership, and are ending the cycle ofpoverty for their children. In 2011, Habitat Omaha will build or renovate 31 homes.The Habitat Omaha ReStore is a discount home improvement outlet that is open to the public. Habitat OmahaReStore accepts donations of new, used and surplus building materials from businesses and the general public.With prices well below retail, the ReStore sells these items to the general public with the proceeds benefiting theconstruction of new and rehab houses in the Omaha metro area. In 2010, the ReStore generated enough incometo fund the building of 3.5 Habitat homes. Along with providing this valuable service to the community, the Habitat Omaha ReStore has diverted a substantial number of usable items from local landfills. In 2009, more than 1,000tons of materials were diverted from the landfill and given a second life through the Habitat Omaha ReStore.In the spirit of sustainability and progress, the ReStore and Habitat for Humanity of Omaha are proud supportersof the Race 2 re:Cycle along with the Landmark Group.All administrative and coordinating efforts behind the Race 2 re:Cycle have come of the Landmark Group, a fullservice real estate and property management company located in Downtown Omaha. They have a dedicatedteam of real estate agents that are experts in all areas of real estate, including Residential, Commercial,Investment, Foreclosure, New Construction and Development. Landmark Group also offers property managementand maintenance services to numerous properties in the Omaha metro area. They have a successful Apartmentand Home rental department, as well as programs which help clients Rent-to-Own homes in Omaha. Thecompany also owns Dino’s Storage, which allows their renter’s and buyer’s discounts on storage while they makethe transition into their new home.Through Landmark Group’s involvement in maintenance and real estate, a partnership evolved with Habitat forHumanity of Omaha and the Habitat Omaha ReStore. A minimum of three Landmark Group employees arescheduled each day to visit the ReStore to find the materials needed for their job. Purchasing re-purposedmaterials from the ReStore is both cost effective and eco-friendly. The profits of the ReStore help Habitat forHumanity build more homes in Omaha. www.landmarkomaha.com OmahaRace2Recycle.com 172 mile relay race | family fun ride | children’s trike ride
  • 22. 22 ORGANIZATION INFORMATIONLandmark Group created the Landmark Group Endurance Team, which is open to all employees and businesspartners, to show dedication to athletic achievement, as well as build a community within Landmark Group.Each year the team participates in an array of races, climbs and other events. Promoting an active and healthylifestyle is part of what drives the Landmark Group Endurance Team. While the team was created for theemployees and clients of Landmark Group, the mission has evolved recently. Noticing the stagnant culture ofOmaha, the Endurance Team is working hard to provide the metro area with opportunities to experienceendurance activities, as well as fun ways to exercise.The Landmark Group Endurance Team is dedicated tohelping the community of Omaha improve its lifestyle through health and fitness!Landmark Group is spearheading and organizing all event activities leading up to and during the event. AllLandmark Group employees are required to volunteer and Dino’s storage will host the aid station in Bartlett, Iowa.Landmark Group employees are responsible for marketing, public relations, advertising and securingsponsorships. Landmark Group’s accounting department will also process and track all financial transactionsincluding registration fees, sponsorships and grants. Members of the Landmark Group Endurance Team as they cycled through Death Valley, October 2010 www.landmarkgroupenduranceteam.com Please visit the race’s website at www.omaharace2recycle.com for the latest details, community advocates and sponsors which are added daily. OmahaRace2Recycle.com 172 mile relay race | family fun ride | children’s trike ride
  • 23. Landmark Group’s Race 2 re:cyclemay 14, 2011 OmahaRace2Recycle.com 172 mile relay race | family fun ride | children’s trike ride
  • 24. Sponsorship opportunities are now available for the 1st Annual Landmark Group’s Race 2 re:Cycle.Event Details: Saturday May 14th, 2011 at Midtown Crossing Relay Race (7:00 am – 7:00 pm) (172 miles) o Relay Race From Midtown Crossing to Rockport, MO and back to Midtown Crossing Youth Trike Race(8:30 am – 9:30 am) (1/4 or 1/2 mile) o Trike Ride around Turner Park Family Ride (9:30 am - 12:30pm ) (15 miles or 7.5 miles) o Option 3 - Midtown Crossing across Pedestrian Bridge down the Iowa Riverfront Trail and back to Midtown – 1 optional turn around at Pedestrian bridge All Proceeds will benefit Habitat for Humanity of OmahaReason for the Event: Build Awareness & Promote: Omaha as a city synonymous with cycling- for all ages, abilities, and backgrounds Active, healthier lifestyles in Omaha Sustainable recycling practices in Omaha Habitat for Humanity OmahaWhy Sponsor:Sponsorship levels are designed to assist in marketing your business’ products and services to theactive community through a unique and fun cycling event. You will get the exposure you need toreach members of the community to help you grow your business. This one of a kind event willattract both serious and recreational cyclist of all ages and skill levels. Three unique routes will beavailable for children, families, and endurance enthusiast.An extremely targeted Marketing and Public Relations campaign will be implemented by LandmarkGroup to fully promote the event and all sponsors. We have a mailing list with over 1,400 emailaddresses that we will be corresponding with both pre and post event. We will have an activetargeted social media presence where we will interact with our participants, volunteers and fansyear round.Financial Sponsorship of the Landmark Group’s Race 2 re:Cyclewill help us achieve our budget goaland allow us to put money back into the community while promoting active, healthy lifestyles inOmaha.All sponsorship levels are important, however, there are limited spots available at each level andthey are available on a first come first served basis. 1
  • 25. Sponsorship Levels:Platinum (There may be more than one Platinum sponsor) Company name & logo on all event t-shirts- Both participant and volunteer t-shirts Company logo on all relay race bibs Rights to use race logo in advertising & promotional materials 1 page ad in race program Logo on custom signage at the starting & finishing lines Company mentions on PA system during event Company name listed in thousands of online invitations and online advertisements Company listed as a Platinum Sponsor on all local and national press releases Company logo on all printed brochures & flyers to be distributed to local high traffic retail areas Hyperlink to your website from the sponsors section on the race’s website Company name listed in official race program and registration packet Thousands of impressions within a targeted online social media campaign Company name and placement of logo in 4 newsletters Permission to set up a table at event 3 company brochures or promotional items may be placed in participant gift bags 6 free entries to the family rideDiamond (There may be more than one Diamond sponsor) Logo on prominent custom signage along the cycling routes Company mentions on PA system during event Company name listed in thousands of online invitations and online advertisements Company listed as a Diamond Sponsor on all local and national press releases Company logo on all printed brochures & flyers to be distributed to local high traffic retail areas 1/2 page color ad in race program Hyperlink to your website from the sponsors section on the Race’s website Company name listed in official race program and registration packet Thousands of impressions within a targeted online social media campaign Company name and placement of logo in 3 newsletters Permission to set up a table at event 2 company brochures or promotional items may be placed in participant gift bags 4 free entries to the family rideGold (There may be multiple Gold sponsors) 2
  • 26. Gold (There may be multiple Gold sponsors) Company logo on all printed brochures & flyers to be distributed to local high traffic retail areas ¼ page black and white ad in race program Hyperlink to your website from the sponsors section on the Race’s website Company listed in official race program and registration packet Thousands of impressions within a targeted online social media campaign Company name and placement of logo in 2 newsletters Permission to set up a table at event 1 company brochure or promotional item may be placed in participant gift bags 2 free entries to the family rideSilver (There may be multiple Silver sponsors) Hyperlink to your website from the sponsors section on the Race’s website Company listed in official race program and registration packet Thousands of impressions within a targeted online social media campaign Company name and placement of logo in 1 newsletter Registration discounts available for the family ride*Sponsorship Opportunities are basic models. We prefer to learn your organization’s goals andobjectives and build a customized plan around your budget.Contact Us:For more information about the 2011 Landmark Group’s Race 2 re:Cycleor sponsorship levelsdiscussed in this document, please do not hesitate to contact us.Jennifer RussellDirector, Community & Public RelationsLandmark Group’s Race 2 re:CycleLandmark GroupPhone: 402.541.2275EMail: jennifer@landmarkomaha.comwww.omaharace2recycle.com 3