Profile your customer

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Profile your customer

  1. 1. Profile Your Customer<br />Sales Meeting<br />February 16, 2011<br />
  2. 2. VIDEO<br />
  3. 3. Customer Profiling<br />Based on building common definitions that groups of people will fit into<br />Age<br />Race<br />Income<br />Household Structure<br />Who Are My Customers?<br />What types of people are attracted to what I offer?<br />Where do certain kinds of people live? (For marketing to new customers)<br />
  4. 4. Sociological Profiles<br />Income Variables<br />Household Communities/Structure<br />Married with Kids, Divorced<br />Housing Variables: New, Modern, Old Homes<br />Geographic Communities: Dundee, SW Omaha, Ralston<br />Multi-variable Profiles: Single in the Suburbs, Older working class <br />
  5. 5. Describe the Buying Process<br />
  6. 6. Who Buys Your Services?<br />
  7. 7. Visual Image of Your Typical Customer<br />

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