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Marketing proposal
 

Marketing proposal

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    Marketing proposal Marketing proposal Document Transcript

    • Landmark Group 2702 Douglas Street Omaha, Nebraska 68131 (PH) 402/ 553.8111 (FX) 402/ 553.8308 www.landmarkomaha.com PROPOSAL Marketing Campaign for Boardwalk Square Shopping CenterPrepared for: Steven Coffey and Partners OwnersPrepared by: Jenna Sabarini Marketing Manager DESCRIPTION We specialize in property managment for Residential and Commercial properties in the Omaha metro area. As part of our commitment to our clients, we create tailored, innovative marketing campaigns that include direct marketing, Internet prescense, and print media. We will help you build a competitive prescense in your market while using creative strategies that stay within your budget. WWW.LANDMARKOMAHA.COM
    • Following is a description of our project design including how the project will be differfrom your current strategy, reasons why we suggest designing the projects as described,and design examples for the project. MARKET ANALYSIS Current Strategy Based on Internet research and the information provided in previous meetings, the marketing being offered by your current management firm is minimial. Internet research led to a listing on Loopnet with minimal information regarding the Boardwalk Square Shopping Center. Lacking photographs, site maps, and a persuasive description, this current marketing effort is yeilding results equivilant to the effort put into it. The current description for your property on Loopnet is: “Spaces can be used for retail or office. Join over 30 other tenants including restaurants, financial services and convenience services.” While this is true, the message is not descriptive, appealing or targeted. It does not provide names of other tenants, nor does it use suggestive language, such as well-established, busy location, excellent opportunities, easily accessable, and so on. The power of marketing can only be harnessed when targeted advertising clearly articulates what it is a business does well and differently. Clever, creative, insightful and flexible marketing strategies can unlock huge potential for your business. In light of the importance marketing holds for the success of any business, the wide array of options available, and the expertise required, it is well worth employing a management firm that understands this and is able to devise and implement a tailored marketing strategy to give you a competitive edge. Competition’s StrategyBased on Internet research, Loopnet is the most popular outlet for listing commercial space for lease inOmaha, Nebraska. A search on the MLS for commerical space for lease in zip code 68144 only turned upone result, 3309 S Oakview Drive. Primary research on the website Craigslist.org did not result in any effortsby direct competitors of the Boardwalk Square Shopping Center. In a case study for the purpose of thisproposal, direct competitors used were Westwood Plaza, Bel Air Plaza, and Davenport Square. The Loopnetstrategies for those mentioned is outlined on the following page. WWW.LANDMARKOMAHA.COM
    • In a case study for the purpose of this proposal, direct competitors used were Westwood Plaza, Bel Air Plaza,and Davenport Square. Competitive Analysis Westwood Plaza: Loopnet Total Space Avail: 42,856 SF Pricing: $8-$18/SF/Year Newly Renovated Description: Come see the newly renovated Westwood Plaza. Space available right along West Center Road with excellent visibility. Excellent opportunities for retail or service providers. Easily accessible with ample parking. Center anchored by Bakers, Austads, TJ Maxx, Burlington Coat Factory, Dollar Tree, Office Depot and Westwood Cinema 8. There are several restaurants including Bistro 121, Taco Bell, Julios, Subway, India Garden, Godfathers Pizza, Hooters and IHOP. If you are look for a Shopping Center with traffic you have found it. Come join us today at Westwood Plaza. Three mile population of 78,836 with average HH income of $80,260. Traffic count at 120th & West Center Road is over 70,000 cars per day. Additional: Leasing VIDEO Available: Connects to Seldin Company Facebook Bel Air Plaza: Loopnet Total Space Avail: 30,691 SF (14 Spaces Available) Pricing: $8-$15/SF/Year Traffic Count: 67,700 Description: 2 outlot buildings available - 2,698 sq. ft. and 6,015 sq. ft. Great buildings for food services or any number of retail and uses. In-line spaces also available for retail and office/service from 325 to 4,040 sq. ft. Potential Pad Site also available. New signage is ordered for the plaza, including a digital message sign. See attached PDF Package for more information. Up to 6,015 sq. ft. available in this well established Shopping Center along busy West Center Rd. Situated on the NWC of 120th & W. Center. Well located in the West Center retail corridor. Additional: PDF containing 19 Pages of information and photos. Davenport Square: Loopnet Total Space Available:1700SF Pricing: $7.06/SF/Year Gross Leasable Area: 37,776 SF 1 Space Available, Endcap Space @ $1,000/month for 1,700 SF Description: Space available in well-established center just south of West Dodge Road on 114th Street. High daytime population. Join The Green Onion, Nebraska Dance, Little King, and other successful tenants in this busy strip center. 114th & Davenport, just south of Dodge. Additional: No PDF or Site Plan, +2 Pictures WWW.LANDMARKOMAHA.COM
    • Based on the primary research data collected, the following strategies are proposed for the BoardwalkSquare Shopping Center project. PROPOSED STRATEGIES Internet: Loopnet: Loopnet is the leading Internet marketplace to list commercial space for lease in Omaha, Nebraska. Although your current strategy includes Loopnet, we feel that the listing is inadequate and does not show case the Boardwalk Square the way it should. With you as our client, we will improve your presence on this site. Multiple Listing System: Most commercial only real estate firms do not access the local MLS because they utilize other sources, such as Loopnet and Xceligent. This will be an added tool in attract a new base of clients and real estate agents. Craigslist: Landmark Group has found this tool to be very effective. Not many commercial properties for rent utilize Craigslist in the correct manner. You cannot post once and then leave it. Postings on Craigslist must be updated daily, and require a significant amount of time and man power. With our internship program, we are able to post our clients properties on a consistent basis. DavePaladino.com & LandmarkOmaha.com: Within Landmark Group we have several internal websites that allow us to funnel information to several different markets. These websites are DavePaldino.com and LandmarkOmaha.com. Availability of spaces at the Boardwalk Square will be featured and updated on these websites. Email: Landmark Group has seen great success in our efforts to email blast our database of both investors and real estate agents. With you as our client, we will market your property to these lists multiple times a month. Direct Mail: Dave Paladino and Jim Posey are both currently active in sending direct mailings to past clients and investors, family and friends on a quarterly basis. These mailings reach out to 2,240 addresses 4 times per year. Each mailing has space dedicated to commercial properties for lease. The Boardwalk Square Shopping Center would be featured in these mailings. Referrals: Business at Landmark Group is based primarily on the great relationships that we have developed with our clients in the Omaha area, and across the country. Due to the level of trust we have with these groups, we are often sought out for our advice on commercial spaces in the Omaha area. Our low volume of commercial space managed for will be a benefit to the Boardwalk Square Shopping Center in the area of referrals, and you will see a decrease in vacancy rate. Included in Management Fee: Commercial For Lease Signage Craigslist Posting Loopnet Listing Space in Dave Paladino’s Direct Marketing DavePaladino.com LandmarkOmaha.com Referrals to all incoming leads Email Blasts to: Current Client Database, and to all MLS members in Omaha Metro WWW.LANDMARKOMAHA.COM
    • BOARDWALK SQUARE SHOPPING CENTER 120th and Pacific Street Join These Commercial Space for LeaseFine Retailers... $9-$9.50/SF/YearOMAHA BRIDGE STUDIO B A B S E G R B E O A T S L H T I B E E I R N S N SIDs SUDs THE BREAD OVEN C U I P S C L A A K N E D OFFICE WEST LOUNGE Up to 2,000 SF available in this well established Shopping Center MIDWEST along busy Pacific Street. Pump up your business with ourTAX SERVICES competitive rent and loyal customer following! F D U E T L U Call today about our tenant incentives! T R All measurements approximate per county records. A E S For more information, please contact, METRO Dave Paladino MONTHLY PH 402/ 672.6566PUBLICATIONS EM dpaladino@landmarkmg.com www.landmarkomaha.com ...And More!
    • BOARDWALK SQUARE SHOPPING CENTER 120th and Pacific Street PRIME COMMERCIAL SPACE FOR LEASE Shopping Center Data Lease Terms Shopping Center Name: Boardwalk Square Services Address: 120th and Pacific Gas: T Zip Code: Omaha, Douglas Sewer/Water: Included in CAM City Code: Electric: T Shopping Center Sq Ft: Janitorial: T Year Built: Int. Maintenance: T Square Feet Available: HVAC/Maintenance: T Ceiling Height (sm shops): R.E. Taxes: $ Heat: Yes, Gas Insurance: $ A/C: Yes CAM: $ Type of Listing: Retail Total Pass-Thru’s: $ Zoning: CC Finish Allowance: TBD Sprinkler: Yes Rent Escalator: TBD No. Floors: 1 Lease Term: 5-20 years Elevator: N/A Lease Form: Landlords Form Parking: Building Load Factor: N/A Price: $9-$9.50/SF/YearFor more information, please contact,Dave PaladinoPH 402/ 672.6566EM dpaladino@landmarkmg.comwww.landmarkomaha.com
    • Ariel 120th STREET BOARDWALK SQUARE PACIFIC STREETBoardwalk Square Shopping Center is located on the Southeast corner of 120th and Pacific Street in Omaha, Nebraska. The site has a loyal following due to its unique tenant mix and area demographics. There are multiple schools located within a 3 mile radius of the Boardwalk Square Shopping Center. Take advantage of this highly trafficked area!
    • BOARDWALK SQUARE SHOPPING CENTER 120th and Pacific Street SUMMARY DEMOGRAPHIC PROFILE Calculated using Neighborhood Link, 2000 Census Data 120th and Pacific, 68144 Omaha, Nebraska AREA OVERVIEW Total Population: 25,322 68144 is a urban zip code in Omaha, Nebraska. Average House Value: $120,300 THE BASICS The population is primarily white, and mostly Average Annual Household Income: $68,403 married couples. The median age here is 37.5. Businesses: 1,434 Region: Midwest Division: West North Central State: Nebraska City: Omaha County: Douglas POPULATION BY White Population: 24,018 Black Population: 358 Hispanic Population: 597 RACE Asian Population: 373 Hawaiian Population: 18 Indian Population: 56 Male Population: 12,305 POPULATION BY Femail Population: 13,017 MAP OF ZIP CODE 68144 GENDER Median Age: 37.5 Median Age of Males: 35.9 Median Age of Females: 38.8 <$10,000 3.8% $10,000-$14,999 3.5% INCOME $15,000-$24,999 8.2% $25,000-$34,999 11.8% $35,000-$49,999 16.3% $50,000-$74,999 24.7% $75,000-$99,999 15.9% $100,000-$149,999 10% $150,000-$199,999 2.9% $200,000+ 2.9%For more information, please contact,Dave PaladinoPH 402/ 672.6566EM dpaladino@landmarkmg.comwww.landmarkomaha.com
    • 120 TH ST RE ET PA CI FI C STR EET Build Your Own Empire Morning, Noon or Night at BOARDWALK SQUARE Southeast Corner of 120th & Pacific Streets High Traffic Volume Incredibly LOW Wide Variety of Easy Access Long Term Busi ess es n Abund ant Parking Lease Rates Already on Site Walking Distance from Spaces Available Condo Homes & s, Long-Term Tenants From 1,000 to 8,000 Apartments Draw Great Traffic Square Feet On Site businesses drawtraffic from early morning to late night and includeCrane Coffee, Big Fred’s, Brother Sebastian Midlands Bu s, siness Journal, Ba gel Bin, Ofice West Lo f unge, Shucks, Abolutely s Fresh Seafood, hai salons, CPA, denti t, First State Bank and more! r s Forget High Rents! Say Hello to Success! Call Today for more information. Dave Paladino 402.553.8111Dave Pal adino PRSRT STD U.S. POSTAGE 2 7 0 2 Dougla s S t. PAID Om aha NE 68131- 2622 THE NOE CO. LBOARDWALKSQUAREon the Southeast Corner of120th & Pacific StreetsInvites You to Locate YourBusiness Amid the WideVariety of Long TermBusinesses Alrady On SiteA Limited Number of SpacesCurently Are Available from1,000 to 8,000 Square Feet
    • AGENDAMarket AnalysisCompetitive AnalysisProposed StrategiesCraigslistDave Paladino’s ConnectionsBenefits of Landmark Group: Current Promotional Efforts Team ApproachSolutions & Goals
    • RE FERENCES Landmark Group understands the importance of due diligence in business, and with this understanding we have provided a list of references.NAME BUSINESS RELATIONSHIP PHONE/EMAILCraig Walters Commercial Management 402/ 880.7425/CraigW@cccomaha.orgKarl Armbrust Retail Management 402/ 681.8115/karl.armbrust@primacy.comDr. Siegert O ce Building Leasing 402/ 556.9117David Nava Apartment Complex Management 949/ 257.6364/davidn@barneyandbarney.com