We’re at a content conference.What does success look like? • Mentions & Links • Tweets / Likes / Shares • Rankings / Traffic / Conversions • Awareness
So who are we going to resonate with tomaximize influence
Who’s read these?
Influence the few and reach the many
What if it wasn’t true!
And it’s way more complicated Read these books!
REAL key to is influenceare human relationshipswith those closest to us
People like your customers
You chose agencies because they haveestablished relationships
Only the best contentcan be promoted
Need to invest in the best content
Great writers also have existingrelationships in the right circles
Establish & maintain deep relationships 150 – 290 PlatesDunbarKillworthNumber
Resonate in the right place
Take responsibility influencer success? Read Nancy Duarte’s book ‘Resonate’
Flexible about who drives the agenda?
News is dynamic and moves fast…be ready
Monitor thenews agenda
Offer opinions on today’s conversation
Supplement the news agenda
As well BIG ideas driving the agenda
Even own BIG ideas (that might be wrong)
Does it work?
I eat it…it’s tasty!
We wanted to talk Geo Rankings• Whitepaper• Think Tank• Lunch Briefing• Guest Posting
Then…our amazing authorship data
If I’ve resonated you’ve heard &understood that• We all need to resonate + influence• Finding and maintaining relationships with people is key• Taking part in today’s conversation is as important as starting your own
I will have influenced you if…• You change the way you work because of what you’ve heard• You come and find out more about Linkdex