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We need students. More spacesthan applicants. 63% interna-tional students at CampusSønderborg
10 succesful years (but ups 2008)2009 onwards ONLINE MARKETING!
WHY USE FACEBOOK AS MARKETINGPLATFORM?”The homepage as we knowit now will die or changedramatically. The future onthe int...
If you can’t beat them– join them!
Facebook – do gooders in the great tradition oftheir colleagues at Apple and GoogleOur FACEBOOK friend Alex:The Facebook ...
Moving into:360.000 fans onmore than 100pages.15 languages
University Facebook Top 5 in Europe01.06. 2013University Country No. of Fans1. Oxford UK 1.012.6142. Cambridge UK 372.1263...
No 4 Brand in Denmark – sometimes
When we arecampaigning
Fairs, film, testimonialsDegree applicants1 APRIL 2012: 8311 APRIL 2013: 1278
PAGES FORFACULTIES
PAGES FORPROGRAMMES
NATIVE LANGUAGEPAGES FOR COUNTRIES
Special pages: Testimonials,SDU After Dark, Legater ogStudiefordele…
FANS who like youisn’t a goal in itself.A lot better if they LOVE you
Event based marketing: Study Try Out.Recruitment via FACEBOOK http://www.tvsyd.dk/video/28867
Case:Study Try Out http://www.tvsyd.dk/video/28867
Case:Study Try Out150 participated on the day25 applied8 of these DIRECTLYrecruited solely byFacebook advertising (nopr...
Friends:CRMFriends withcustomers/students?You learn a lot from thewalls of potential studentsFree study try out day inD...
SOCIAL MEDIA equals CRM
Can I fly in? Dialogue. Admission takes over.And the conversationdoes not stop here…
This is theprofile of aworried fatherAskingquestions onour wall onbehalf of hisdaughter.She is nowchoosing usand not a DKu...
Social dialogue: Nothing beats a good party
NATIVE LANGUAGEPAGES15 UP AND RUNNING+ 10 TO COME
THROUGH VIRALREACHBut reach theright ones!!!!!
Facebook appsSpeciallydesigned apps
Socialdialogue:Interaction
It is surprising what people like. Experiment.
... MANY PEOPLE DO YOU NEED TOMANAGE MORE THAN 100+ PAGES?ONE(+ lots and lots of paid students)USING A SOCIAL MEDIA CONTEN...
Use students as Facebook editors(hard work but it pays off)
SOCIAL MEDIA CONTENT MANAGEMENT SYSTEMVarious systems. We use a Danish one.
SOCIAL MEDIA CONTENT MANAGEMENT SYSTEMMonitor new posts/commentsfrom all your pages (incl. Twitter)and answer, like, spam ...
SOCIAL MEDIA CONTENT MANAGEMENT SYSTEMCompose/schedule a postto one or multiple pages atthe same time
SOCIAL MEDIA CONTENT MANAGEMENT SYSTEMCreate/Manage various forms ofcontests, top pages and other content
SOCIAL MEDIA CONTENT MANAGEMENT SYSTEMCreate/Manage various forms ofcontests, top pages and other content
Direct Messages: A challenge for the admin
COUNTRY PAGES ORGANISATION
Facebooks powereditor for adds. Makesit possible to target walls onsmartphones.
Facebook is moving adds to the wall assmartphones becomes preferred media
Topical adds works best
High clickthroughrates forFacebook
Topical advertising: Sometimes you getsurprised. Girls.
Boys.
Integrate with YouTube and Twitter and all theothers
Twitter
Pinterest
VK.COM
Smartphone apps. Difficult to do right.
Facebook som rekrutteringskanal
Facebook som rekrutteringskanal
Facebook som rekrutteringskanal
Facebook som rekrutteringskanal
Facebook som rekrutteringskanal
Facebook som rekrutteringskanal
Facebook som rekrutteringskanal
Facebook som rekrutteringskanal
Facebook som rekrutteringskanal
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Facebook som rekrutteringskanal

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Hvordan kan Facebook bruges til at tiltrække og rekruttere studerende? Bo Kristiansen fortæller om, hvordan SDU har fået succes med at rekruttere internationale studerende gennem Facebook
Oplæg til J. Boye formiddagskonference om sociale medier hos skole i juni 2013

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Transcript of "Facebook som rekrutteringskanal"

  1. 1. We need students. More spacesthan applicants. 63% interna-tional students at CampusSønderborg
  2. 2. 10 succesful years (but ups 2008)2009 onwards ONLINE MARKETING!
  3. 3. WHY USE FACEBOOK AS MARKETINGPLATFORM?”The homepage as we knowit now will die or changedramatically. The future onthe internet will be socialdialogue and interaction”Alex, DevelopmentManager, Facebook atconferencein Glasgow 2010
  4. 4. If you can’t beat them– join them!
  5. 5. Facebook – do gooders in the great tradition oftheir colleagues at Apple and GoogleOur FACEBOOK friend Alex:The Facebook algoritmgives preference to socialdialogue.So you need genuinediscussions and interactionwith your Fans. Takes a lotof time and you have to becreative and get new ideasall the time. But it pays Advertise and it works –otherwise it does notBut Alex ”forgot” totell that
  6. 6. Moving into:360.000 fans onmore than 100pages.15 languages
  7. 7. University Facebook Top 5 in Europe01.06. 2013University Country No. of Fans1. Oxford UK 1.012.6142. Cambridge UK 372.1263. Southern Denmark DK 193.4424. LSE UK 77.3245. Uni College London UK 61.572
  8. 8. No 4 Brand in Denmark – sometimes
  9. 9. When we arecampaigning
  10. 10. Fairs, film, testimonialsDegree applicants1 APRIL 2012: 8311 APRIL 2013: 1278
  11. 11. PAGES FORFACULTIES
  12. 12. PAGES FORPROGRAMMES
  13. 13. NATIVE LANGUAGEPAGES FOR COUNTRIES
  14. 14. Special pages: Testimonials,SDU After Dark, Legater ogStudiefordele…
  15. 15. FANS who like youisn’t a goal in itself.A lot better if they LOVE you
  16. 16. Event based marketing: Study Try Out.Recruitment via FACEBOOK http://www.tvsyd.dk/video/28867
  17. 17. Case:Study Try Out http://www.tvsyd.dk/video/28867
  18. 18. Case:Study Try Out150 participated on the day25 applied8 of these DIRECTLYrecruited solely byFacebook advertising (noprior knowledge of SDU)Net profit year 1:100.000 EurosMarketing costs:Next to nothing
  19. 19. Friends:CRMFriends withcustomers/students?You learn a lot from thewalls of potential studentsFree study try out day inDenmark. Anybody wannago?Sure it is totally free?Yeah, I just called them.Cool. Let’s go
  20. 20. SOCIAL MEDIA equals CRM
  21. 21. Can I fly in? Dialogue. Admission takes over.And the conversationdoes not stop here…
  22. 22. This is theprofile of aworried fatherAskingquestions onour wall onbehalf of hisdaughter.She is nowchoosing usand not a DKuniversitycollege.
  23. 23. Social dialogue: Nothing beats a good party
  24. 24. NATIVE LANGUAGEPAGES15 UP AND RUNNING+ 10 TO COME
  25. 25. THROUGH VIRALREACHBut reach theright ones!!!!!
  26. 26. Facebook appsSpeciallydesigned apps
  27. 27. Socialdialogue:Interaction
  28. 28. It is surprising what people like. Experiment.
  29. 29. ... MANY PEOPLE DO YOU NEED TOMANAGE MORE THAN 100+ PAGES?ONE(+ lots and lots of paid students)USING A SOCIAL MEDIA CONTENTMANAGEMENT SYSTEM (and moreimportantly STUDENT IDEAS)
  30. 30. Use students as Facebook editors(hard work but it pays off)
  31. 31. SOCIAL MEDIA CONTENT MANAGEMENT SYSTEMVarious systems. We use a Danish one.
  32. 32. SOCIAL MEDIA CONTENT MANAGEMENT SYSTEMMonitor new posts/commentsfrom all your pages (incl. Twitter)and answer, like, spam ordelete themOr assign it to acolleague/student
  33. 33. SOCIAL MEDIA CONTENT MANAGEMENT SYSTEMCompose/schedule a postto one or multiple pages atthe same time
  34. 34. SOCIAL MEDIA CONTENT MANAGEMENT SYSTEMCreate/Manage various forms ofcontests, top pages and other content
  35. 35. SOCIAL MEDIA CONTENT MANAGEMENT SYSTEMCreate/Manage various forms ofcontests, top pages and other content
  36. 36. Direct Messages: A challenge for the admin
  37. 37. COUNTRY PAGES ORGANISATION
  38. 38. Facebooks powereditor for adds. Makesit possible to target walls onsmartphones.
  39. 39. Facebook is moving adds to the wall assmartphones becomes preferred media
  40. 40. Topical adds works best
  41. 41. High clickthroughrates forFacebook
  42. 42. Topical advertising: Sometimes you getsurprised. Girls.
  43. 43. Boys.
  44. 44. Integrate with YouTube and Twitter and all theothers
  45. 45. Twitter
  46. 46. Pinterest
  47. 47. VK.COM
  48. 48. Smartphone apps. Difficult to do right.
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