Rethinking the Social Business
Alan Pelz-Sharpe – Research Director Social Business
 Founded in 1999, HQ in New York
 Owner operated
 300+ staff globally
 1500+ client organizations served
 16,000 end ...
 Began career in Document Management in 1990 Former
Partner at Real Story Group, VP at Ovum & Consulting
Director at Wipr...
Agenda
• Fragmentation
• Systems of Record & Engagement
• Mechanistic versus Organic
• The Pace of Change
• aka some bar &...
The Digital Infrastructure
Social
Business
BYOD
Device
BYOA
Application
BYOE
Employee
BYOP
Process
Changing Dynamics
Compliant
Anyone
Anytime
Anywhere
Anything
Challenges of Social Business
Compliant
Anyone
Anytime
Anywhere
Anything
• Data
• Documents
• Applications
• Tasks
• Processes
• Communications
Challeng...
Compliant
Anyone
Anytime
Anywhere
Anything
• Device
• Geo
Location
• Application/
Platform
Challenges of Social Business
Compliant
Anyone
Anytime
Anywhere
Anything
• On or Offline
• Push or Pull
• Wired/Wireles
s
Challenges of Social Business
Compliant
Anyone
Anytime
Anywhere
Anything
• Employees
• Customers
• Partners
• Teams
• Prospects
• Crowd
Challenges of So...
Social
Business
Compliant
Anyone
Anytime
Anywhere
Anything
• Privacy
• Regulatory
• Appropriate
• Auditable
• Legal
Challe...
What do we do on the move?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Corporate Mobile Applications
©451 Research 2014
Today’s tactical market drivers - FSS
13%
4%
3%
65%
15%
Currently Using
Plan to in next 6
Months
Plan to More than 6
month...
Growing challenges & Layers
• Many applications
• Some on premises –
some in the cloud
• Data & Unstructured
Content
• All...
Business
People
Process
Technology
Fundamentals Modern Business
Social
Business
Organic
Control
Mechanistic
Dynamics of Modern Business
Priorities
Invest in people, process and then technology
Secret fact; you can do much, with little…..
Question
“…We have identified around 20,000 consumer style file sharing
accounts active in our business…… how do we stop t...
Winners versus Losers
• Data and traffic volumes are overwhelming – winners only manage
essentials, don’t be a hoarder – F...
Alan.Pelz-Sharpe@451research.com
Twitter: @socialbizalan
Rethinking the social business By Alan Pelz-Sharpe
Rethinking the social business By Alan Pelz-Sharpe
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Rethinking the social business By Alan Pelz-Sharpe

  1. 1. Rethinking the Social Business Alan Pelz-Sharpe – Research Director Social Business
  2. 2.  Founded in 1999, HQ in New York  Owner operated  300+ staff globally  1500+ client organizations served  16,000 end users touched per year  Syndicated research, professional services, advisory, affiliation, events  Users, vendors, financiers, service firms  Globally available, local focus
  3. 3.  Began career in Document Management in 1990 Former Partner at Real Story Group, VP at Ovum & Consulting Director at Wipro. Currently Research Director for Social Business at the 451 Research. Recent 451 Reports: The repositioning of enterprise social networks Enterprise challenge of secure document collaboration The socialization of the collaborative enterprise. The Social Enterprise: Defining the Future of Collaborative Business?
  4. 4. Agenda • Fragmentation • Systems of Record & Engagement • Mechanistic versus Organic • The Pace of Change • aka some bar & pie charts • Winners versus Losers • Key Takeaway
  5. 5. The Digital Infrastructure
  6. 6. Social Business BYOD Device BYOA Application BYOE Employee BYOP Process Changing Dynamics
  7. 7. Compliant Anyone Anytime Anywhere Anything Challenges of Social Business
  8. 8. Compliant Anyone Anytime Anywhere Anything • Data • Documents • Applications • Tasks • Processes • Communications Challenges of Social Business
  9. 9. Compliant Anyone Anytime Anywhere Anything • Device • Geo Location • Application/ Platform Challenges of Social Business
  10. 10. Compliant Anyone Anytime Anywhere Anything • On or Offline • Push or Pull • Wired/Wireles s Challenges of Social Business
  11. 11. Compliant Anyone Anytime Anywhere Anything • Employees • Customers • Partners • Teams • Prospects • Crowd Challenges of Social Business
  12. 12. Social Business Compliant Anyone Anytime Anywhere Anything • Privacy • Regulatory • Appropriate • Auditable • Legal Challenges of Social Business
  13. 13. What do we do on the move? 0% 10% 20% 30% 40% 50% 60% 70% 80% Corporate Mobile Applications ©451 Research 2014
  14. 14. Today’s tactical market drivers - FSS 13% 4% 3% 65% 15% Currently Using Plan to in next 6 Months Plan to More than 6 months No plans Don't Know ©451 Research 2014
  15. 15. Growing challenges & Layers • Many applications • Some on premises – some in the cloud • Data & Unstructured Content • All stored in silo live environments • Redefined Shadow IT • Majority of data ‘dark’ • Increasing volume of ‘zombie’ applications
  16. 16. Business People Process Technology Fundamentals Modern Business
  17. 17. Social Business Organic Control Mechanistic Dynamics of Modern Business
  18. 18. Priorities Invest in people, process and then technology Secret fact; you can do much, with little…..
  19. 19. Question “…We have identified around 20,000 consumer style file sharing accounts active in our business…… how do we stop that?...”
  20. 20. Winners versus Losers • Data and traffic volumes are overwhelming – winners only manage essentials, don’t be a hoarder – Focus on IT efficiency • Algorithms only tell us so much – winners invest in smart people to use, interpret, interact with and and ask the right questions • BYO everything will be a reality – but not for everything, every time – there is a time and a place… • Don’t chase fashions – focus on your customers and your products/services – more people and less technology may be the way forward • Do watch emerging trends, some (not many) can be truly disruptive • Manage data from creation to destruction – always
  21. 21. Alan.Pelz-Sharpe@451research.com Twitter: @socialbizalan

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