PM AS WRANGLER
Digital PM
•More business focused
•Creative aspect
•More emphasis on user centric design
Stakeholder interactions
•Digital is multi-functional
•Organizational siloes
•Gaining consensus
Multiple stakeholders
•Marketing
•Communications
•Business units
•HR- careers
•Product Managers
Corralling the cats
•Who manages the stakeholders?
•What input should they have?
•Does project methodology type
manage thi...
Decisions or consensus
•Does your governance address this?
•Role of RACI
•Single point of authority for final
decisions
How do you herd the cats
• What are your challenges?
• How do you manage the stakeholders
expectations?
• Organizational o...
Thank you
Patricia Eagan, Group Moderator, J. Boye
@coastalcandy
pe@jboye.com
Project Management as Wrangler By: Patricia Eagan
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Project Management as Wrangler By: Patricia Eagan

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Project Management as Wrangler By: Patricia Eagan

  1. 1. PM AS WRANGLER
  2. 2. Digital PM •More business focused •Creative aspect •More emphasis on user centric design
  3. 3. Stakeholder interactions •Digital is multi-functional •Organizational siloes •Gaining consensus
  4. 4. Multiple stakeholders •Marketing •Communications •Business units •HR- careers •Product Managers
  5. 5. Corralling the cats •Who manages the stakeholders? •What input should they have? •Does project methodology type manage this better?
  6. 6. Decisions or consensus •Does your governance address this? •Role of RACI •Single point of authority for final decisions
  7. 7. How do you herd the cats • What are your challenges? • How do you manage the stakeholders expectations? • Organizational or governance methods you use
  8. 8. Thank you Patricia Eagan, Group Moderator, J. Boye @coastalcandy pe@jboye.com

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