Making Smart Investments In Mobility By: Dan Lewis

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Making Smart Investments In Mobility By: Dan Lewis

  1. 1. MAKING SMART INVESTMENTS IN MOBILITY Dan Lewis Principal Consultant Mobility Solutions The Judge Group
  2. 2. TAKE STOCK OFYOUR SITUATION Where are you as an organization?
  3. 3. WHAT AM I DOING NOW? WebsitesWebsites BlogsBlogs Social MediaSocial Media CollaborationCollaboration Mobile AppsMobile Apps IntranetsIntranets
  4. 4. ASSESSYOUR EXISTING CHANNELS SunsetSunset •Low-Use Platforms •OldTechnology / Ancient Content RefactorRefactor •Standards- based Properties •Great Content / OldTech
  5. 5. WHAT TO TARGET? A sea of options
  6. 6. HIGH LEVEL CONSIDERATIONS External CommunicationCommunication ConversionConversion EngagementEngagement Internal OwnershipOwnership PeoplePeople ProcessProcess
  7. 7. EXTERNAL  Communicate with your customer base – both existing and potential  Convert potential customers into active customers  Engage with your customer base
  8. 8. INTERNAL  Understand “who” owns “what” and how that can affect decisions  Employees are people not machines  Understand your existing processes and look to replace/refactor as needed
  9. 9. WHO IS BUYING DEVICES?
  10. 10. WHAT IS HOT? Automobiles • Apps • Bluetooth Connectivity Automobiles • Apps • Bluetooth Connectivity Smartphones • Apple • Android • Windows (?) Smartphones • Apple • Android • Windows (?) Tablets • Android • Apple • Windows Tablets • Android • Apple • Windows TVs • AppleTV • Chromecast • Kindle • Roku TVs • AppleTV • Chromecast • Kindle • Roku Wearables • ActivityTrackers • Glass • Watches (?) Wearables • ActivityTrackers • Glass • Watches (?)
  11. 11. SMARTPHONE &TABLET SHIPMENTS
  12. 12. MOBILE BROWSER USAGE
  13. 13. SIZE MATTERS – BUT IT REALLY DOESN’T  Make sure you take into account critical content and processes for small screens So  Stop thinking about size targets for UIs as matching a device! But  Make sure you test diligently on commonly used devices And  Remember that device size trends are constantly changing
  14. 14. IFYOU BUILD IT… WILLTHEY COME? MAYBE
  15. 15. THANKYOU! Questions?

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