Do you really live your content strategy? By Gerd Hultberg
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Do you really live your content strategy? By Gerd Hultberg

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Do you really live your content strategy? By Gerd Hultberg Do you really live your content strategy? By Gerd Hultberg Presentation Transcript

  • WORKING SMART WITH YOUR CONTENT Gerd Hultberg
  • WHAT WE’LL WORK WITH • WHAT IS CONTENT STRATEGY • KNOWING AND OWNING YOUR CONTENT • CREATING CONNECTION BETWEEN BUSINESS AND CONTENT • FOCUS ON USER TASKS AND ACTIONS • DISCUSS HOW TO MANAGE DAY TO DAY CHANGE
  • AGENDA • PRESENTATION: WORKING SMART WITH YOUR CONTENT • WORKSHOP: TOP TASKS AND USER JOURNEYS • DISCUSSION AND WRAP UP: WHAT DOES IT TAKE TO REALLY LIVE YOUR CONTENT STRATEGY
  • USERS ORGANIZATIONORGANIZATION
  • CONTENT IS NOT THE END - IT’S THE MEANS TO AN END
  • FROM CONTENT STRATEGY TO CONVERSION MANAGEMENT
  • BUSINESS GOALS DIGITAL GOALS DIGITAL OUTPUT USER TASKS CONVERSIONS
  • USERS STRATEGY TASKS CONTENT
  • CONTENT USER TASKS DIGITAL GOALS BUSINESS GOALS
  • WHAT ARE TOP TASKS?
  • TYPES OF TASKS WANT TO HAVE TO
  • User journey the basics
  • YOUR TURN • SELECT A WEBSITE TO WORK WITH • WHAT ARE THE USER TASKS? • WHAT ARE THE TOP FIVE TASKS? • SELECT ONE AND CREATE A USER JOURNEY • DISCUSS WHO IN THE BUSINESS YOU NEED TO INVOLVE TO SUCCED WITH YOUR JOURNEY
  • FINAL DISCUSSION • HOW CAN WORKING WITH TASKS AND USER JOURNEYS SUPPORT THE CONNECTION BETWEEN BUSINESS AND CONTENT? • HOW DO WE COPE WITH DAY TO DAY CHANGE? • HOW DO WE WIN OVER THE ORGANIZATION?
  • ?? J. BOYE @AGHULTBERG #JBOYE14