The world moves pretty fast and users are constantly evolving how they interact with our applications and content – especially the type of device (phone, tablet, laptop, tv, car).
At first organizations started developing dedicated mobile applications and since the iPhone came onto the scene it has become uncommon for an organization not to have at least one mobile app out there. Many have native applications for iOS and Android at a bare minimum.
The same thing happened on the web. As powerful and feature-rich mobile browsers could finally deliver a rather refined web experience, organizations quickly(in some areas) rolled out ad-hoc mobile websites to handle a subset of processes and/or content delivery.
These two strategies are not sustainable as the consumption device landscape rapidly mutates with new trends and the need to constantly support legacy access to content. Users are beginning to expect more and more ubiquity across their varying devices that they use to access apps and content.
In this brief presentation by Dan Lewis from Judge Group given at the J. Boye Philadelphia 13 conference he explored a sustainable approach to mobile application & content delivery – through Hybrid Applications and Responsive Web Design.