PHILADELPHIA, PA
Mobile and Devices – Beyond Desktop
2014 J. Boye Web & Intranet Conference
#Mobile #Global #Social #Weara...
©2014 Logical Design Solutions
Agenda
 About us
 Mobile Enterprise Landscape
 Derivative Design Examples
 Q&A
©2014 Logical Design Solutions
About Us
Michael Rudnick
Principal Consultant
Dave Pfeiffer
Senior Consultant,
Visual Design
©2014 Logical Design Solutions
About LDS
We are hired by market leaders
to bring deep best practices and
best-of-breed exp...
©2014 Logical Design Solutions
We work with market leaders, across many industries
Our work has dramatically
improved the ...
©2014 Logical Design Solutions
The global business landscape continues to
change at an accelerated pace…
 Collaborating a...
©2014 Logical Design Solutions
Your employee demographics are changing
50%
Millennials in US
workforce by
2020
Remote work...
©2014 Logical Design Solutions
Mobile use and adoption has exploded
globally…
 The “modern smartphone era” now nearly 7 y...
©2014 Logical Design Solutions
…and in the US
Source: Pew Research, 1/9/14
49%
74%
83%
0% 25% 50% 75% 100%
Baby Boomers (5...
©2014 Logical Design Solutions
Consumer trends lead, enterprise follows
 Business-owned tablets will
account for only 18%...
©2014 Logical Design Solutions
Mobile business apps are proliferating
 One year ago there were 90
companies in the mobile...
©2014 Logical Design Solutions
Users spend an hour a day on their
smartphone…
Source: Experian Marketing Services
12
©2014 Logical Design Solutions
… often in many quick sessions
 Users interact with their
smartphone between 10 and
200 ti...
©2014 Logical Design Solutions
“BYOD is becoming inevitable”
 More Enterprises are Embracing BYOD: Enterprises formally s...
©2014 Logical Design Solutions
Mobile is often the first point of contact
91% of users keep
their mobile device
within arm...
©2014 Logical Design Solutions
The channel mix has changed
Implications
 Always accessible
 Workers who don’t
use or hav...
©2014 Logical Design Solutions
Employee segments are increasingly varied
 Increasingly younger, technologically savvy
 H...
©2014 Logical Design Solutions
….resulting in increasing challenges that add
considerable complexity
 Meeting the expecta...
Mobile in an Evolving
Enterprise Ecosystem
©2014 Logical Design Solutions
The Business Ecosystem is a realm of constant
change…
Business
Directives
Enterprise
Assets...
©2014 Logical Design Solutions
…and enterprise channels need to rationalize the
ecosystem for employees
Enterprise channel...
©2014 Logical Design Solutions
A rational business ecosystem leverages a wide
range of enterprise assets…
22
Enterprise
So...
©2014 Logical Design Solutions
SEARCH
LANGUAGE
PEOPLE
DATA
COUNTRY INFO
BUSINESS
INTELLIGENCE
MOBILE
ACCESS
NETWORKINGCROS...
©2014 Logical Design Solutions
While optimizing our experiences to important
ideas of delivery variability and channels
Ex...
Creating and
Implementing Mobile
Experiences in the
Enterprise
©2014 Logical Design Solutions
Best practices approach for defining mobile
strategy…
 Putting “it all on mobile” without ...
©2014 Logical Design Solutions
… and involves one or more of the following
approaches
The experience must be scalable over...
©2014 Logical Design Solutions
Scoping Considerations:
Principles for Content Curation
 Behavioral
‒ Repetitive, Urgent, ...
©2014 Logical Design Solutions
Two options to consider
Option A:
Web App
Option B:
Native App
29
©2014 Logical Design Solutions
Informing the Approach: Key Questions
 Differences in user experience of the App is not th...
Questions
& Answers
Thank You
+ Michael Rudnick
MRUDNICK@LDS.COM
+ Dave Pfeiffer
DPFEIFFER@LDS.COM
200 Park Avenue Suite 210
Florham Park, New...
Upcoming SlideShare
Loading in …5
×

Beyond desktop By: Michael Rudnick

495 views
389 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
495
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Beyond desktop By: Michael Rudnick

  1. 1. PHILADELPHIA, PA Mobile and Devices – Beyond Desktop 2014 J. Boye Web & Intranet Conference #Mobile #Global #Social #Wearable May 18, 2014
  2. 2. ©2014 Logical Design Solutions Agenda  About us  Mobile Enterprise Landscape  Derivative Design Examples  Q&A
  3. 3. ©2014 Logical Design Solutions About Us Michael Rudnick Principal Consultant Dave Pfeiffer Senior Consultant, Visual Design
  4. 4. ©2014 Logical Design Solutions About LDS We are hired by market leaders to bring deep best practices and best-of-breed expertise to create and deliver enterprise online solutions. We enable our client’s most important relationships to occur successfully online, delivering significant business performance and breakthrough innovation value. From corporate communication and human capital management, to partner integration and realizing the extended enterprise, to customer acquisition and management in emerging lifecycle models– we move critical business strategy and operations online with people- centric solutions. LDS is a strategy and business solutions consulting firm that envisions and designs emerging business ecosystems. 4
  5. 5. ©2014 Logical Design Solutions We work with market leaders, across many industries Our work has dramatically improved the way some of the finest corporations in the world operate LDS clients occupy the C-suite:  Communications  Human Resources  Shared Services  Marketing  Operations  In partnership with IT We have long-standing client partnerships that span years, through cycles of business change, innovation, and technology advancements United States Department of the Treasury 5
  6. 6. ©2014 Logical Design Solutions The global business landscape continues to change at an accelerated pace…  Collaborating and competing in a globally-interconnected context  A ubiquitous focus on productivity  Enterprise cultures challenged to find the common ideas that bind in an otherwise uncommon environment – values, mindshare, innovation, leadership, teams, engagement  Increasing workforce complexity as employee demographics, psychographics and work formats become more diverse  Increasing legislation and financial reforms that fundamentally change how enterprises manage accountability and transparency  Enterprise information strategies driven by goals of connectivity, knowledge and know-how  Collaboration is more important than cascaded push down of ideas 6
  7. 7. ©2014 Logical Design Solutions Your employee demographics are changing 50% Millennials in US workforce by 2020 Remote workers in US workforce by 2016 Freelance/ contractors in US workforce by 2020 Source: Pew Research Source: Forrester Research Source: Intuit 43% 40% 7
  8. 8. ©2014 Logical Design Solutions Mobile use and adoption has exploded globally…  The “modern smartphone era” now nearly 7 years old (iPhone was introduced June 21, 2007)  6% of the global population owns a tablet  20% own PCs  27% use smartphones (1.9 billion smartphones) 8
  9. 9. ©2014 Logical Design Solutions …and in the US Source: Pew Research, 1/9/14 49% 74% 83% 0% 25% 50% 75% 100% Baby Boomers (50-68) Gen X (35-49) Millennials (8-34) US Smartphone Ownership (92M people) (46M people) (80M people) 9
  10. 10. ©2014 Logical Design Solutions Consumer trends lead, enterprise follows  Business-owned tablets will account for only 18% of market in 2017.  Smartphones and tablets are personal (consumer) devices, first. • Being adapted to Enterprise use via BYOD  Enterprise practitioners have a different agenda (than marketers who target consumers) -- still covet a spot on the users home screen; need to understand employees are influenced by consumer experience. 10
  11. 11. ©2014 Logical Design Solutions Mobile business apps are proliferating  One year ago there were 90 companies in the mobile enterprise landscape  Today that’s more than doubled, especially within industry and functional verticals Source: Emergence Capital Partners 11
  12. 12. ©2014 Logical Design Solutions Users spend an hour a day on their smartphone… Source: Experian Marketing Services 12
  13. 13. ©2014 Logical Design Solutions … often in many quick sessions  Users interact with their smartphone between 10 and 200 times-a-day, on average.  Mean session length: 10 - 250 seconds  Nearly 90% of interactions include only one application 13
  14. 14. ©2014 Logical Design Solutions “BYOD is becoming inevitable”  More Enterprises are Embracing BYOD: Enterprises formally supporting BYOD increased from 72% to 76%. More significantly, those companies that indicated they had no plans to support BYOD dropped from 9 to 5 percent year- over-year, suggesting that BYOD is becoming more inevitable for the enterprise.  BYOD Expands Global Reach: Companies are moving out of a US-only BYOD -- support model to include support for more countries, and in multiple countries at once. Companies who began their support for BYOD on a more limited basis last year are now more confident about making that deployment more wide-spread.  Larger Enterprises are the Most Active in BYOD: 75% of those supporting BYOD have 2,000 (or more) employees, and 46% have 10,000 (or more) employees.  BYOD is NOT Hindered by Regulatory Compliance or Security Concerns: The Financial Service/Insurance and Healthcare industries continue to be among the biggest supporters of BYOD. This year’s report also shows an increase in Government agency adoption of BYOD programs.  Employees Will Still Pay for Personal Choice: 50% of companies supporting BYOD require that all costs be covered by employees. The other 50% provide a mix of options to their employees, such as a stipend or “expense back” options to help subsidize the cost of their mobile device or service plan. 14
  15. 15. ©2014 Logical Design Solutions Mobile is often the first point of contact 91% of users keep their mobile device within arm’s reach 100% of the time Intimate Familiar Personal Reach Immediate Fast Source: InformationWeek 15
  16. 16. ©2014 Logical Design Solutions The channel mix has changed Implications  Always accessible  Workers who don’t use or have computers in their jobs can access content from “home”  Sharper targeting capability for specific audiences  An entire portal doesn’t fit on a small screen Mobile & Multiple Devices  Multiple devices  Collaboration capabilities  Mobile devices  Smaller screens Multi-platform consumption of digital media (36% desktop-only) Source: Pew Internet Life, 1/2014 56% 16
  17. 17. ©2014 Logical Design Solutions Employee segments are increasingly varied  Increasingly younger, technologically savvy  Have consumer-grade expectations – information transparency, access, relevance, control  BYOD – using their own devices  Have multiple options for communication  Blurring of work and non-work communication  Comfortable with social media & collaboration  Increasing use of video/image and very short text  Short attention spans  Media overload Location Types Communication Experience Technology Experience Global Remote Field Workers Multiple Locations Part Time Job Share Freelance / Contractor Full Time 17
  18. 18. ©2014 Logical Design Solutions ….resulting in increasing challenges that add considerable complexity  Meeting the expectations for a consumer-grade user experience  Solving the fractured/fragmented user experience  Reducing multiple/redundant content and information sources (often found in complex processes/workflows), which hinder a seamless online process experience  Establishing authoritative voices (single sources of truth)  Reversing brand degradation and inconsistency  Improving governance and resource support  Focusing on total solutions rather than point solution tools 18
  19. 19. Mobile in an Evolving Enterprise Ecosystem
  20. 20. ©2014 Logical Design Solutions The Business Ecosystem is a realm of constant change… Business Directives Enterprise Assets Technology Enablers Online Properties and Capabilities Business Strategy Operational Imperatives Enterprise Strategies & Communication Strategies Business Ecosystem People/ Workforce Social/Behavioral Dynamics; Changing demographics; Global Mobility 20
  21. 21. ©2014 Logical Design Solutions …and enterprise channels need to rationalize the ecosystem for employees Enterprise channels need to bring order to the otherwise irrational nature of a complex business ecosystem, and make it meaningful and useful for people. Really good enterprise channels do all of this…while creating cultural alignment and encouraging aligned participation. • Business/user contexts • User-centric design • Communications & participation Sponsorship, governance, roadmap, change management PROGRAM Enterprise Channel Business Strategy Technology Enablers Online Properties and Capabilities People - Intentions Expectations Operational Imperatives People Strategy HR Programs 21
  22. 22. ©2014 Logical Design Solutions A rational business ecosystem leverages a wide range of enterprise assets… 22 Enterprise Social MySite Corporate Intranet sites Collaboration Sites Cloud Applications Enterprise Mobile Considerations: Enterprise channels factor the whole technology ecosystem to support the right solution for employees, in clear alignment to cultural and communication goals.
  23. 23. ©2014 Logical Design Solutions SEARCH LANGUAGE PEOPLE DATA COUNTRY INFO BUSINESS INTELLIGENCE MOBILE ACCESS NETWORKINGCROSS COMPANY SUPPORT  Mobility to ensure connectivity and access  Networking for people to connect within and across geographies  Personalization & user customization that recognizes various affiliations and user preferences  Language strategy for ready understanding  Local process and programs co- exist with global for relevance  Cross business unit capabilities to enable shared support and coverage  Reliable data and information to fulfill knowledge needs  Country work practices and procedures to support employee relations Delivering a common global experience in an otherwise uncommon environment 23
  24. 24. ©2014 Logical Design Solutions While optimizing our experiences to important ideas of delivery variability and channels Expanding the reach of our experiences, with a combination of broadcasted, narrow-casted, and syndicated content, optimized across multiple platforms 24
  25. 25. Creating and Implementing Mobile Experiences in the Enterprise
  26. 26. ©2014 Logical Design Solutions Best practices approach for defining mobile strategy…  Putting “it all on mobile” without a clear rationale is not a mobile strategy  Costly, complicating, potentially confusing to users  A sound mobile strategy is driven by an assessment of business value and relevant circumstances for the business and its constituents  Who benefits and how (e.g., factory workers, remote workers, selected international employees groups)?  Which tasks, services, and content are of high value to users and the business and are appropriate for the mobile context, such as tasks that: • Are specific and familiar • Can be accomplished in short bursts of time • Don’t require a lot of detailed reading or analysis • Would benefit from integrated alerts or location services (or other phone features less prevalent in a desktop browser) • Are available now or viable technologically? 26
  27. 27. ©2014 Logical Design Solutions … and involves one or more of the following approaches The experience must be scalable over time and rationalized with other channels/devices (e.g., work PC, work kiosk, home PC, tablets) Mobile Everything Mobile Derivative Mobile First Mobile Only Mobile emulates fully the services and functionality of the desktop experience Selecting for mobile particular services and functionality from desktop experience Solution scope that will be released for mobile use ahead of release for desktop Solution scope that resides exclusively in the mobile experience 27
  28. 28. ©2014 Logical Design Solutions Scoping Considerations: Principles for Content Curation  Behavioral ‒ Repetitive, Urgent, Productive  Feature considerations ‒ Self Contained, Minimal User Input, Low Risk, Short Time Investment  Value to the business and user  Mobile readiness of assets  Architectural complexity ‒ Time and cost  Coherence ‒ Common threads of the release
  29. 29. ©2014 Logical Design Solutions Two options to consider Option A: Web App Option B: Native App 29
  30. 30. ©2014 Logical Design Solutions Informing the Approach: Key Questions  Differences in user experience of the App is not the primary factor in selecting an approach. Rather, there are other business implications that must guide our decision-making: ‒ Audience scope - Who can we reach and on what devices? ‒ Distributing and Communicating - How will employees access / install the app (and what will those interactions look like)? ‒ Updating – What is the model for managing updates to solution over time, and how does it affect employees? ‒ TCO - How will the choice affect the level of effort and cost to develop and maintain the mobile solution? ‒ BYOD Policy / process change – To what extent will this choice be compliant with existing BYOD policy or will it challenge that policy (potentially requiring senior stakeholder involvement to affect change)? 30
  31. 31. Questions & Answers
  32. 32. Thank You + Michael Rudnick MRUDNICK@LDS.COM + Dave Pfeiffer DPFEIFFER@LDS.COM 200 Park Avenue Suite 210 Florham Park, New Jersey 07032 973.210.6300 www.LDS.com

×