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A Vision for the Networked Organization!
communityroundtable.com | @TheCR | May 2014!
2!
3!
7!
9!
The technology is here
But our work culture hasn’t
changed
Source:	
  h*p://www./me.com//me/interac/ve/0,31813,2048601,00.html	
  
The pace of technology will only get
faster…
Technology	
  Currents	
  
• 	
  Social	
  media	
  
• 	
  Mobile	
  
• 	
  Big	
  data	
  
• 	
  Pace	
  of	
  technology...
Source:	
  h*p://pandasthumb.org/archives/2006/09/fun-­‐with-­‐homini-­‐1.html	
  
While human performance is not
improving
http://www.flickr.com/photos/zachdurland/445877994/
Creating cognitive shock
We crave what we know
HOW DO WE EVOLVE?!
20!
1	
   2	
   3	
  
The	
  Power	
  of	
  Habit,	
  Charles	
  Duhigg	
  
State of Community Management Key Findings!
21!
Community management maturity
delivers business value
Executive participat...
Community
A group of people with unique shared values,
behaviors, and artifacts !
Communities speed information transfer. !
More importantly, they develop shared
ownership and commitment.!
Communities maximize investments.
Communities scale only when they focus on
relationships!
Content Network! Community!
26!
Measurable but not immediate!
Time!
Return!
27!
Measurable but not immediate!
Time!
Return!
28!
Measurable but not immediate!
Time!
Return!
29!
Measurable but not immediate!
Time!
Return!
30!
Communities mature and change!Impact!
Phase 1
Hierarchy!
Phase 2
Emergent
Community!
Phase 3
Community!
Phase 4
Networke
d...
START A COMMUNITY!
Bottom Line Impact: Access to communities
& networks improve efficiency and quality
Process	
  Element Type	
  of	
  Commun...
Top Line Impact: Communities Help Accelerate
Innovation
Process	
  Element Type	
  of	
  Community Metric
Fla*en	
  Access...
And creates the social environment that
normalizes behavior change!
•  Information Seeking
•  Content Management
•  Collab...
From	
  the	
  organiza/on	
  	
  
for	
  the	
  organiza/on	
  
Projects	
  &	
  
Teams	
  
(Prac<ce)	
  
Types of Commun...
Business goals determine ideal size for a community!
Communities!
Size!
Density of Relationships!
Solve! Collaborate! Insp...
Understand your target member
Communities enable shared purpose!
Business 
Objectives
Member 
Objectives
Shared	
  Purpose	
  
Communities can fit into knowledge workflows in a
variety of ways
Informa/on	
  &	
  
Data	
  Inputs	
  
Consolida/on	
   An...
BUILDING A COMMUNITY!
Attract new members by providing value
Identify barn raisers
h*p://www.flickr.com/photos/donshall/1143987002/	
  
Welcome New Members
Example: Welcome Private Message!
Dear Christopher –!
Thank you for joining the Product Managers Zoo – a community
of prac...
Be Present
 Faceless members make it difficult to
establish empathy and trust – and
engagement
Faces Are Critical!
Build an active home page
Build an Active Home Page!
Schedule
h*p://www.flickr.com/photos/vidiot/61484953/	
  
Keep a regular schedule
Example: Community Programming!
h*p://www.flickr.com/photos/strandloper/1385105547
Define the rules
Examples: Community Guidelines!
Define what kind of engagement you need
Valuable Engagement Advances…!
Relationships
Trust & Reputation
Expertise or
Skills
Solutions!
	
  The best engagement con...
Combine motivators, abilities and triggers for
optimal engagement
Recipe Name: Best Profile Competition
Motivators: !
•  Recognition
•  Competition
•  Peer Pressure
Tools to Increase Abili...
START WITH THE END IN MIND!
How to start the flywheel:
1.  Slow and steady
2.  Get a posse
3.  Be the change
By flattening information and enabling shared purpose,
communities accelerate alignment with markets!
Co-
Development
Commu...
Ecosystem	
  
Management	
  
(CEO)	
  
Infrastructure	
  
(CIO)	
  
Policies	
  and	
  
Governance	
  
(HR)	
  
Subject	
 ...
Mission: Advance the Business of Community!
1. Champion: Advocate for the needs of community business owners & teams!
2. E...
A Vision for the Networked Organization By: Rachel Happe
A Vision for the Networked Organization By: Rachel Happe
A Vision for the Networked Organization By: Rachel Happe
A Vision for the Networked Organization By: Rachel Happe
A Vision for the Networked Organization By: Rachel Happe
A Vision for the Networked Organization By: Rachel Happe
A Vision for the Networked Organization By: Rachel Happe
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Transcript of "A Vision for the Networked Organization By: Rachel Happe"

  1. 1. A Vision for the Networked Organization! communityroundtable.com | @TheCR | May 2014!
  2. 2. 2!
  3. 3. 3!
  4. 4. 7!
  5. 5. 9!
  6. 6. The technology is here
  7. 7. But our work culture hasn’t changed
  8. 8. Source:  h*p://www./me.com//me/interac/ve/0,31813,2048601,00.html   The pace of technology will only get faster…
  9. 9. Technology  Currents   •   Social  media   •   Mobile   •   Big  data   •   Pace  of  technology   Social  Currents   •   Economic  insecurity   •   Poli/cal  polariza/on   •   Demographic  shiMs   •   Anxiety/Retrenchment   …and is ushering in a perfect storm of change
  10. 10. Source:  h*p://pandasthumb.org/archives/2006/09/fun-­‐with-­‐homini-­‐1.html   While human performance is not improving
  11. 11. http://www.flickr.com/photos/zachdurland/445877994/ Creating cognitive shock
  12. 12. We crave what we know
  13. 13. HOW DO WE EVOLVE?!
  14. 14. 20! 1   2   3   The  Power  of  Habit,  Charles  Duhigg  
  15. 15. State of Community Management Key Findings! 21! Community management maturity delivers business value Executive participation impacts success Advocacy programs increase engagement 1   2   3  
  16. 16. Community A group of people with unique shared values, behaviors, and artifacts !
  17. 17. Communities speed information transfer. !
  18. 18. More importantly, they develop shared ownership and commitment.!
  19. 19. Communities maximize investments.
  20. 20. Communities scale only when they focus on relationships! Content Network! Community! 26!
  21. 21. Measurable but not immediate! Time! Return! 27!
  22. 22. Measurable but not immediate! Time! Return! 28!
  23. 23. Measurable but not immediate! Time! Return! 29!
  24. 24. Measurable but not immediate! Time! Return! 30!
  25. 25. Communities mature and change!Impact! Phase 1 Hierarchy! Phase 2 Emergent Community! Phase 3 Community! Phase 4 Networke d! Pull! Grow! Transform! Behavior Change! Time! 31!
  26. 26. START A COMMUNITY!
  27. 27. Bottom Line Impact: Access to communities & networks improve efficiency and quality Process  Element Type  of  Community Metric Research  &  Discovery Market  Network,  Communi/es  of   prac/ce,  Customer  communi/es,   Partner  communi/es Quality   -  Be*er  inputs   -  Be*er  alignment  with  markets   Produc/vity   -­‐   Faster  /me  to  answer/insight   Work Team  networks,  Func/onal   communi/es Produc/vity   -  Reduced  mee/ngs   -  Micro-­‐mentoring   -  Alignment   -  Issue  resolu/on Data  Analysis Team  networks,  Func/onal   communi/es,  Communi/es  of   prac/ce,  Customer  communi/es,   Partner  communi/es Produc/vity   -  Shared  ownership  of  analysis   -  Broad  buy-­‐in  of  issues  &  framing   -  Faster  awareness  and  buy-­‐in  for  analysis Content  Development Team  networks,  customer   communi/es Produc/vity   -  Ongoing  alignment  as  content  is  development   -  Less  wasted  work Stakeholder  Review Team  networks,  Communi/es  of   peers/prac/ces Produc/vity   -  Transparent  decision-­‐making  process   -  Be*er  sensing  of  poten/al  responses  (crisis   management)   -  Shared  ownership  of  decision   Communica/on  of   Informa/on  &  Decisions Func/onal  communi/es,   Communi/es  of  prac/ce,   Customer  communi/es,  Partner   communi/es,  organiza/on-­‐wide   networks Produc/vity   - Alignment  &  shared  situa/onal  awareness   Quality   -  -­‐  Be*er  understanding  of  reac/ons  (crisis   management)
  28. 28. Top Line Impact: Communities Help Accelerate Innovation Process  Element Type  of  Community Metric Fla*en  Access  to   Knowledge   Communi/es  of  Prac/ce,   Func/onal  communi/es,   customer  communi/es   Reduced  Time  to  Innovate   -­‐  Quickly  gather  exis/ng  exper/se   -­‐  Understand  accurate  state  of  development   Improved  Quality   -­‐  Add  to  exis/ng  knowledge  rather  than  replica/ng   Reduced  Waste  &  Duplica/on   -­‐  Know  what  the  organiza/on  knows   Tacit  Opportuni/es Market  Network,  Communi/es  of   prac/ce,  Customer  communi/es,   Partner  communi/es Innova/on  Quality  &  Demand   -­‐  Ability  to  understand  issues  before  they  are   ar/culated   Innova/on  Cycle  Time   -­‐  Solve  problems  in  step  with  demand  forma/on,  not   sequen/ally     Customer  led  Crea/on  and   Co-­‐Crea/on Customer  communi/es,  Partner   communi/es Innova/on  Extension   - Fills  roadmap  gaps   - Reduces  investment  in  high  risk  projects   Demand  Genera/on   -­‐   Develops  customer  advocates   Listening  &  Watching Market  networks,  Func/onal   communi/es,  Communi/es  of   prac/ce,  Customer  communi/es,   Partner  communi/es Alignment  &  Revenue  Growth   - Align  products  and  communica/ons  with  exis/ng   conversa/on  and  language  which  improves   relevancy  and  adop/on     Crisis  Management  
  29. 29. And creates the social environment that normalizes behavior change! •  Information Seeking •  Content Management •  Collaborative Analysis and Decision-Making •  Co-creation of content •  Work Synchronization •  Stakeholder review •  Communication of decisions or outputs When  a  member  wants  to   ___________________________     they  will  use  the  community  to   __________________________,     instead  of  __________________   __________________________.   Get updates from an entire team Collect issues and updates having a team meeting Make a purchasing decision Share the proposal & get feedback Sending an email.
  30. 30. From  the  organiza/on     for  the  organiza/on   Projects  &   Teams   (Prac<ce)   Types of Communities! 36 From  employees   for  the  organiza/on   Experts  &   Professions   (Exper<se)   From  employees   for  employees   Personal   Networks   (Interest)   From  the  organiza/on     for  employees   Ini<a<ves  &   organiza<onal     units   (Engagement)   !  Focus: Collaboration !  Goals: Business objectives, process integration Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013 !  Focus: Internal Communication !  Goals: Feedback, transparency !  Focus: Knowledge sharing !  Goals: Problem solving, recognition as expert !  Focus:     Networking   !  Goals:     Strengthen     weak  /es,     build  trust  
  31. 31. Business goals determine ideal size for a community! Communities! Size! Density of Relationships! Solve! Collaborate! Inspire! Inform! Connect! Solicit Input! Complexity of Desired Outcome! Compromise! Discover! Find! 37!
  32. 32. Understand your target member
  33. 33. Communities enable shared purpose! Business Objectives Member Objectives Shared  Purpose  
  34. 34. Communities can fit into knowledge workflows in a variety of ways Informa/on  &   Data  Inputs   Consolida/on   Analysis   Report   Stakeholder   Review   Go/No  Go   Decision   Social   Listening   Data  from   Network   Discussion   of  key   points  in   Community   of  Prac/ce   Discussion   of  key   points  in   Func/onal   Community   Decision   Posted  to   Network   Facilitated   Discussion  in   Communi/es   Wri*en   together   with  work   group  
  35. 35. BUILDING A COMMUNITY!
  36. 36. Attract new members by providing value
  37. 37. Identify barn raisers
  38. 38. h*p://www.flickr.com/photos/donshall/1143987002/   Welcome New Members
  39. 39. Example: Welcome Private Message! Dear Christopher –! Thank you for joining the Product Managers Zoo – a community of practice intended to help you develop your skills, find expertise and discover resources to make your job easier.! Your first stop should be the community welcome wagon where you can learn more about how to best use the community and meet other community members.! To make the most out of your membership, please:! 1.  Make sure you have a profile picture (we want to see your face!)! 2.  Say hello in the ‘Introduce yourself’ thread! 3.  Extra credit: Share your most recent product management success – little or big!! Please let me know if you have any questions or would like any introductions. My primary role as community manager is to help you make connections with people or content that will help you to be successful.! Cheers –! Michael! 1: Personalize 2. Provide Context 3. Give Instruction 4. Be Friendly & Human 1 2 3 4
  40. 40. Be Present
  41. 41.  Faceless members make it difficult to establish empathy and trust – and engagement Faces Are Critical!
  42. 42. Build an active home page
  43. 43. Build an Active Home Page!
  44. 44. Schedule h*p://www.flickr.com/photos/vidiot/61484953/   Keep a regular schedule
  45. 45. Example: Community Programming!
  46. 46. h*p://www.flickr.com/photos/strandloper/1385105547 Define the rules
  47. 47. Examples: Community Guidelines!
  48. 48. Define what kind of engagement you need
  49. 49. Valuable Engagement Advances…! Relationships Trust & Reputation Expertise or Skills Solutions!  The best engagement connects and inspires change.
  50. 50. Combine motivators, abilities and triggers for optimal engagement
  51. 51. Recipe Name: Best Profile Competition Motivators: ! •  Recognition •  Competition •  Peer Pressure Tools to Increase Ability: ! •  Webcast demo •  Professional photographer •  Call for nominations •  Poll Triggers: ! •  Announcements & Updates •  Deadlines •  Highlighted peer examples TheCR
  52. 52. START WITH THE END IN MIND!
  53. 53. How to start the flywheel: 1.  Slow and steady 2.  Get a posse 3.  Be the change
  54. 54. By flattening information and enabling shared purpose, communities accelerate alignment with markets! Co- Development Community! Support Community! Customer Advocate! Community! Marketing Community! Partner! Community! Your Market! 60! Core operations!
  55. 55. Ecosystem   Management   (CEO)   Infrastructure   (CIO)   Policies  and   Governance   (HR)   Subject  Ma*er   Experts/Coaches   (CTO)   62!
  56. 56. Mission: Advance the Business of Community! 1. Champion: Advocate for the needs of community business owners & teams! 2. Educate: Provide training solutions to community & social business leaders! 3. Curate: Aggregate, document & share community management best practices! Member Organizations & Clients! Services! TheCR Network | TheCR Advisory | TheCR Research | TheCR Training! Rachel Happe! Principal & Co-Founder! @rhappe! Jim Storer! Principal & Co-Founder! @jimstorer! Leadership! About The Community Roundtable!
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