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A pragmatic approach to web governance challenges
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A pragmatic approach to web governance challenges

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  • 1. The Digital Governance Toolbox in Visma A PRAGMATIC APPROACH TO DIGITAL GOVERNANCE CHALLENGES
  • 2. AGENDA   •  •  •  •  •          Presenta)on  of  Visma   Digital  governance  tools   Content  mapping   Content  quality   Conclusion  
  • 3. This is Visma LEADING SUPPLIER OF EFFICIENCY IMPROVING PRODUCTS AND SERVICES SOFTWARE ERP and CRM Internet-based services HR and Payroll Company information E-commerce and portal Courses and competence development Page 3 RETAIL IT solutions for retail chains Project- and consulting Installation and education Support, service and maintenance Hardware BPO ACCOUNTING & PAYROLL CONSULTING Accounts IT architecture Payroll Information management Finance Staffing and recruitment Self-service Application management COMMERCE SOLUTIONS Administrative procurement Tendering services Procurement system Invoice handling Loyalty program for consumers Billing and debt collection HOSTING Domain E-mail Home page Web shop Productivity tools
  • 4. DIGITAL GOVERNANCE TOOLS   •    •    •    •  •  Do  we  need  a  strategy?   KPIs  and  goals   Data-­‐driven  approach   Virtual  organisa)on   Move  development  from  project  to   governance   More  on  strategy  hBp://bit.ly/YpiQxE    
  • 5. CONTENT MAPPING        
  • 6. CONTENT MAPPING     Overview  of  all  content   Annual  revision   Evaluate  content   Remove  content   •  Update  content   •  Coordinate  SEO   •  User-­‐oriented  naviga)on       •    •  •    •  hBp://bit.ly/QOGnYq        
  • 7. HOW NOT TO DO IT xkcd.com
  • 8. CONTENT QUALITY   •  Scoring  of  a  selec)on  of  pages  quartley     •  Built  into  the  CMS     •  Scored  by  na)onal  editor  or  two  editors     together   •  Specific  guideline   •  Published  on  intranet   •  One  of  two  KPIs       hBp://bit.ly/RWsVSE        
  • 9. CONTENT QUALITY        
  • 10. CONCLUSION       •    •    •  •  •  Accept  organisa)onal  reality   Create  a  flexible  organisa)on   Be  stewards  for  digital  content   Use  the  strategy  to  agree  on  goals   Data-­‐driven  approach  to  change   management   •  Agile  technology  development  and   maintenance    
  • 11. CONTACT ME   Tor  André  Wigmostad     Corporate  web  manager   Visma         Mail:   tor.andre.wigmostad@visma.com     TwiBer:   @TorAndreW    

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