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SOCIAL MEDIA ANDPERSONALBRANDINGHOW TO EFFECTIVELYMARKET YOURSELF ONLINE         Presented by Jonathan Berthold
Social Media Defined             ‘Forms of electronic communication (as Web sites for              social networking and ...
Social Media: Hub and Spoke Diagram
Importance of Personal Branding   Explore new career opportunities   Position yourself as a unique member within    comp...
Personal Branding: What is yourStrategy?   What makes you unique?   What are your goals?   Who is your target audience?...
5 Key Points for Branding          Establish Credibility          Inspire Others          Be Honest          Create Ri...
BUILDING YOUR BRANDTHROUGH BLOGGING
Blogs   Why Blog?     Position   yourself as an expert in your field     Create     a central platform for your persona...
Blogs   Blogging Ideas     Industry    observations and news     Tutorials   and how-to articles     Personal    news ...
Blogs   Getting Started     Develop   a branded blog (WordPress or Blogger)     Create   a schedule for posting      2...
Blogs   Effective Blogging Tips     Share   Everything       Leverage  power of social media networks and bookmarking  ...
LEVERAGINGFACEBOOK FORYOUR BRAND
Facebook Overview          Why Facebook?             Over          1 Billion monthly active users             20%      ...
Facebook Personal Profiles   Optimizing your    Profile:     Work Experience     Education     ‘About You’ Section    ...
Facebook Pages   Pages provide more opportunities for branding and    can be separate from your personal profile   Optim...
Facebook Branding Strategy   Interact with other influencers in your niche     Share,   comment, and like away!   Push ...
Facebook: What not to do   Don’t spam people’s walls     Spamming    may see your friend/follower list dwindle   Don’t ...
LEVERAGING LINKEDIN  FOR YOUR BRAND
LinkedIn Overview          Why LinkedIn?             Over         175 Million registered members             Worlds    ...
LinkedIn FeaturesPersonalBrand           Personal     Groups           Profiles           Company     Recruitment         ...
LinkedIn Personal Profiles   Optimizing your LinkedIn Profile to 100%:     ProfilePhoto     Keyword-rich Biography    ...
LinkedIn Personal Profile
LinkedIn Groups   Leverage LinkedIn Groups by     Joining   relevant groups     Participating   in discussions/polls   ...
LEVERAGINGTWITTERFOR YOURBRAND
Twitter Overview          Why Twitter?             Over          500 million users                  Over        170 mil...
Branding Your Twitter Profile   Create a unique username to cross-promote on    other platforms   Segment users you foll...
Interacting with Influencers   Reaching out to influencers can have your posts seen    by thousands of their followers   ...
Twesumes: A new way to find jobs          Leverage the power of social media with 140           character elevator pitche...
OTHER SOCIAL MEDIA NETWORKS
Social Media Networks       Other key social media sites include:         Google+: Social networking hub and content    ...
FINDING   CAREERSWITH SOCIAL      MEDIA
Social Media’s Role in Recruiting                           Top Social Networks used for Recruiting in 2012             No...
Social Media’s Role in Recruiting                     Companies Using Social Media to Support Recruitment                 ...
Social Media’s Role in Recruiting                      Recruiters React Most Negatively to the Following Pictures of Alcoh...
Social Media’s Role in Recruiting         86% of recruiters will review all of a candidate’s          social media profil...
Content to Post         Recruiters love the following types of content            Memberships in professional organizati...
Conclusion   Build your presence online by     Establishingyour goals and objectives     Setting up a hub for your soci...
Thank youJonathan BertholdEmail: jonberthold@gmail.comLinkedIn: ca.linkedin.com/in/jonathanberthold
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Social Media and Personal Branding

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Social Media and Personal Branding: how to effectively market yourself online.

This presentation provides an overview of how recent graduates and job seekers can better market themselves online to discover new career opportunities worldwide.

http://www.concordia.ca/alumni-giving/alumni/connect-learn/calendar/2012/11/marketing-yourself-in-a-digital-world.php

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Transcript of "Social Media and Personal Branding"

  1. 1. SOCIAL MEDIA ANDPERSONALBRANDINGHOW TO EFFECTIVELYMARKET YOURSELF ONLINE Presented by Jonathan Berthold
  2. 2. Social Media Defined  ‘Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)’ ~ Merriam Webster  ‘Social Media is digital content and interaction that is created by and between people’ ~ Sam Decker, Mass Relevance.Sources:Merriam Webster http://www.merriam-webster.com/dictionary/social%20mediaSam Decker http://www.merriam-webster.com/dictionary/social%20media
  3. 3. Social Media: Hub and Spoke Diagram
  4. 4. Importance of Personal Branding Explore new career opportunities Position yourself as a unique member within competitive workforce  Use About.Me to create unique landing page Become an influencer within your network
  5. 5. Personal Branding: What is yourStrategy? What makes you unique? What are your goals? Who is your target audience? What are you passionate about?
  6. 6. 5 Key Points for Branding  Establish Credibility  Inspire Others  Be Honest  Create Ripples  Become InfluentialImage Credit: http://www.moonproject.co.uk/how-your-personal-style-can-speak-volume-about-your-own-brand/
  7. 7. BUILDING YOUR BRANDTHROUGH BLOGGING
  8. 8. Blogs Why Blog?  Position yourself as an expert in your field  Create a central platform for your personal brand  Build an interactive community  Network with other members in your industry
  9. 9. Blogs Blogging Ideas  Industry observations and news  Tutorials and how-to articles  Personal news and updates  Videos and Podcasts
  10. 10. Blogs Getting Started  Develop a branded blog (WordPress or Blogger)  Create a schedule for posting 2 strong and potent posts a month is a good starting point  Integrate social media plugins
  11. 11. Blogs Effective Blogging Tips  Share Everything  Leverage power of social media networks and bookmarking sites  StumbleUpon and Reddit  Be authentic and write in your own voice  Use visually appealing media  Flickris a great photo-sharing utility to find free images to use – be sure to credit the original source!
  12. 12. LEVERAGINGFACEBOOK FORYOUR BRAND
  13. 13. Facebook Overview  Why Facebook?  Over 1 Billion monthly active users  20% of all online page views are on Facebook  #1 Social networking site  Major social media advertising platformSource: http://www.cbc.ca/news/technology/story/2012/10/04/facebook-billion-users.html
  14. 14. Facebook Personal Profiles Optimizing your Profile:  Work Experience  Education  ‘About You’ Section  Contact Information Tailor the content to your unique brand to make an impression!
  15. 15. Facebook Pages Pages provide more opportunities for branding and can be separate from your personal profile Optimizing your profile:  Informationand description  pull in fans with powerful and effective content  Branded URL  Leverage Insights reporting tool  See which type of posts generate most feedback
  16. 16. Facebook Branding Strategy Interact with other influencers in your niche  Share, comment, and like away! Push out fresh and unique content  Industry news  Images  Tips Join targeted groups and become an active member in online communities
  17. 17. Facebook: What not to do Don’t spam people’s walls  Spamming may see your friend/follower list dwindle Don’t post inappropriate images  Drunken photos can make you the next popular internet meme Don’t post after drinking!
  18. 18. LEVERAGING LINKEDIN FOR YOUR BRAND
  19. 19. LinkedIn Overview  Why LinkedIn?  Over 175 Million registered members  Worlds largest B2B social networking site  Easily to discover new career opportunities A professional environment with controlled privacy  Connect with global brands worldwideSource: http://mashable.com/2012/08/02/linkedin-now-has-175-million-members/
  20. 20. LinkedIn FeaturesPersonalBrand Personal Groups Profiles Company Recruitment Profiles SolutionsCompanyBrand
  21. 21. LinkedIn Personal Profiles Optimizing your LinkedIn Profile to 100%:  ProfilePhoto  Keyword-rich Biography  Detailed Work Experience  Recommendations  Network and Build Connections Profiles at 100% show up first in search results  Put yourself ahead of the competition
  22. 22. LinkedIn Personal Profile
  23. 23. LinkedIn Groups Leverage LinkedIn Groups by  Joining relevant groups  Participating in discussions/polls  Inquiring about job opportunities (Job seeker groups)  Networking with influential group members
  24. 24. LEVERAGINGTWITTERFOR YOURBRAND
  25. 25. Twitter Overview  Why Twitter?  Over 500 million users  Over 170 million are monthly active users  Connect with influencers through @ replies and DMs  Generate exposure with easy-to-use microblogging tool  Leverage viral effect of hashtags/trending topicsSource: http://techcrunch.com/2012/07/31/twitter-may-have-500m-users-but-only-170m-are-active-75-on-twitters-own-clients/
  26. 26. Branding Your Twitter Profile Create a unique username to cross-promote on other platforms Segment users you follow by topic and create lists RT and link to industry related content  Industry news, observations, blogs, etc. Build followers organically
  27. 27. Interacting with Influencers Reaching out to influencers can have your posts seen by thousands of their followers  Insome cases, extending your gratitude for replies and retweets can help your networking objectives
  28. 28. Twesumes: A new way to find jobs  Leverage the power of social media with 140 character elevator pitches. Twesumes can include:  Link to LinkedIn profile  #twesume hashtag  Skills  Accomplishments  ObjectivesImage Credit: http://www.tonicbuzz.com/thebuzz/twesume-your-way-to-your-next-job/
  29. 29. OTHER SOCIAL MEDIA NETWORKS
  30. 30. Social Media Networks  Other key social media sites include:  Google+: Social networking hub and content curator to connect with other social profiles  Pinterest: Online pinboard you can use to pin your resume and portfolio  Instagram: Photo-sharing utility to visually shape your personal brand  Youtube and Vimeo: Video-sharing websites you can use to generate exposure creatively  Tumblr: Microblogging platform for multimedia purposes
  31. 31. FINDING CAREERSWITH SOCIAL MEDIA
  32. 32. Social Media’s Role in Recruiting Top Social Networks used for Recruiting in 2012 None 4% Youtube 19% Google+ 20% Blog 21% Twitter 54% Facebook 66% LinkedIn 93% 0% 20% 40% 60% 80% 100%Source: Jobvite 2012 Social Recruiting Survey
  33. 33. Social Media’s Role in Recruiting Companies Using Social Media to Support Recruitment Efforts 94% 92% 92% 89% 90% 88% 86% 84% 82% 82% 81% 80% 78% 76% 74% 2009 2010 2011 2012Source: Jobvite 2012 Social Recruiting Survey
  34. 34. Social Media’s Role in Recruiting Recruiters React Most Negatively to the Following Pictures of Alcohol Consumption 54% References to Doing Drugs 61% Posts of a Sexual Nature 66% Profanity in Posts 78% Source: Jobvite 2012 Social Recruiting Survey Spelling/Grammar Errors in Posts 47%0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
  35. 35. Social Media’s Role in Recruiting  86% of recruiters will review all of a candidate’s social media profiles  Connecting all of your profiles together will prevent recruiters from mistaking you with another personSource: Jobvite 2012 Social Recruiting SurveyImage Credit: http://blogs.payscale.com/.a/6a00d8341bf85853ef01761760c5d6970c-pi
  36. 36. Content to Post  Recruiters love the following types of content  Memberships in professional organizations  Volunteering and charity work  Recruiters React Negatively to the Following  Political posts  Overly religious content  Burning Man references  Enabling your privacy settings can help keep some posts hiddenSource: Jobvite 2012 Social Recruiting SurveyImage Credit: http://blogs.payscale.com/.a/6a00d8341bf85853ef01761760c5d6970c-pi
  37. 37. Conclusion Build your presence online by  Establishingyour goals and objectives  Setting up a hub for your social media activities Contribute by being  Informative  Unique  Positive
  38. 38. Thank youJonathan BertholdEmail: jonberthold@gmail.comLinkedIn: ca.linkedin.com/in/jonathanberthold
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