Print Media Presented by: Jigar Mehta-21, Pavan Singh-50, Omkar Borle-53

History History of print media and written communication follows the progress of civilization As long ago as 25,000-30,000 years B.C. first humans painted descriptive pictures on cave walls In 1900 B.C. the Chinese independently developed their very own style of writing

History of print media and written communication follows the progress of civilization

As long ago as 25,000-30,000 years B.C. first humans painted descriptive pictures on cave walls

In 1900 B.C. the Chinese independently developed their very own style of writing

History The Roman Acta Diurna, appearing around 59 B.C, is the earliest recorded “newspaper”. The printing press, invented by Johann Gutenberg in 1447, ushered in the era of the modern newspaper.

The Roman Acta Diurna, appearing around 59 B.C, is the earliest recorded “newspaper”.

The printing press, invented by Johann Gutenberg in 1447, ushered in the era of the modern newspaper.

Definition A medium consisting of paper and ink, including newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters etc A medium that disseminates printed matter All printed periodicals, especially newspapers, general-public magazines, special interest media, and trade journals etc

A medium consisting of paper and ink, including newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters etc

A medium that disseminates printed matter

All printed periodicals, especially newspapers, general-public magazines, special interest media, and trade journals etc

Indian Entertainment and Media Industry: 6TH FASTEST GROWING SECTOR The Indian Entertainment and Media (E&M) Industry has out-performed the Indian economy and is one of the fastest growing sectors in India The industry is expected to more than double to $18.6 billion in 2010 from $7.8 billion in 2005 Rising consumer spending (increasing disposable incomes) on account of sustained growth in income levels and reduction of personal income tax over the last decade

The Indian Entertainment and Media (E&M) Industry has out-performed the Indian economy and is one of the fastest growing sectors in India

The industry is expected to more than double to $18.6 billion in 2010 from $7.8 billion in 2005

Rising consumer spending (increasing disposable incomes) on account of sustained growth in income levels and reduction of personal income tax over the last decade

The entertainment and media industry in India is expected to grow faster than the country’s GDP growth

Media Industry- A snapshot

Media Industry-Growth Prospects

Media Industry-Growth Prospects Indian Printing Industry has been considered as one of the largest industries, with the growth of 12.5% Projected Growth of Indian Printing and Packaging Industry combined for 2007-08 is 14% Projected Growth of Indian Label Printing Industry for 2007-08 is 18%

Indian Printing Industry has been considered as one of the largest industries, with the growth of 12.5%

Projected Growth of Indian Printing and Packaging Industry combined for 2007-08 is 14%

Projected Growth of Indian Label Printing Industry for 2007-08 is 18%

Growth Estimates

Market segmentation and Growth Trends

Growth of “Indian Print Media, Industry and Marketing”

Ad spend in India

Revenue Mix

Competitive Parameters

Growth Drivers Indian Print industry poised for a 13% CAGR through 2011 Robust economic growth Rural India is the next big target market Advertising likely to grow at 14.4% CAGR through 2011

Indian Print industry poised for a 13% CAGR through 2011

Robust economic growth

Rural India is the next big target market

Advertising likely to grow at 14.4% CAGR through 2011

What makes it unique Highly fragmented nature Mismatch between advertising & circulation Print media in non-metro towns growing faster Rising affluence in non-metro cities High discount of print advertising costs in non-metros Lower color mix Leeway to add advertising inventory

Highly fragmented nature

Mismatch between advertising & circulation

Print media in non-metro towns growing faster

Rising affluence in non-metro cities

High discount of print advertising costs in non-metros

Lower color mix

Leeway to add advertising inventory

Top

Types of Print Advertising Newspaper advertising Magazine advertising Directories Calendar or Community magazines Business Cards Banners Signs Pens Letterhead and Stationery

Newspaper advertising

Magazine advertising

Directories

Calendar or Community magazines

Business Cards

Banners

Signs

Pens

Letterhead and Stationery

Concepts of a Newspaper Advert. Circulation - number of copies distributed on an average day. Readership – number of people reading a particular publication ABC – IRF/NRF Premium Position / Island Position. Gutter Space. Print Ad size.

Circulation - number of copies distributed on an average day.

Readership – number of people reading a particular publication

ABC – IRF/NRF

Premium Position / Island Position.

Gutter Space.

Print Ad size.

Effective Newspaper Ad. Types Business Card Ad Coupon Ad Sale Ad Spotlight Ad Informational Ad

Business Card Ad

Coupon Ad

Sale Ad

Spotlight Ad

Informational Ad

Elements of a good newspaper ad. Attention-grabbing headline Complete and concise copy Simple format A great offer What your customers want to know Urge the customer to act

Attention-grabbing headline

Complete and concise copy

Simple format

A great offer

What your customers want to know

Urge the customer to act

Print Advertising Tips Use a simple layout Focus on one proposition Include a picture caption if you have a picture Long copy can be used Stress the positive benefits Long headlines can be affective Use photographs instead of art work drawings

Use a simple layout

Focus on one proposition

Include a picture caption if you have a picture

Long copy can be used

Stress the positive benefits

Long headlines can be affective

Use photographs instead of art work drawings

Print Advertising Tips Check the advertisement in print format Use color if possible Use the same format and layout again and again Track the response Get the advert position right

Check the advertisement in print format

Use color if possible

Use the same format and layout again and again

Track the response

Get the advert position right

Advantages of Print Advertising Plays support role for the other integrated media channels No loading time Most detailed form of media since its not bounded by time constraint Studies reveal that it is perceived to be the most credible form of media Loyal audiences

Plays support role for the other integrated media channels

No loading time

Most detailed form of media since its not

bounded by time constraint

Studies reveal that it is perceived to be the most credible form of media

Loyal audiences

Industry Ideas

OUR Ideas

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