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Print Media

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  • 1. Print Media Presented by: Jigar Mehta-21, Pavan Singh-50, Omkar Borle-53
  • 2. History
    • History of print media and written communication follows the progress of civilization
    • As long ago as 25,000-30,000 years B.C. first humans painted descriptive pictures on cave walls
    • In 1900 B.C. the Chinese independently developed their very own style of writing
  • 3. History
    • The Roman Acta Diurna, appearing around 59 B.C, is the earliest recorded “newspaper”.
    • The printing press, invented by Johann Gutenberg in 1447, ushered in the era of the modern newspaper.
  • 4. Definition
    • A medium consisting of paper and ink, including newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters etc
    • A medium that disseminates printed matter
    • All printed periodicals, especially newspapers, general-public magazines, special interest media, and trade journals etc
  • 5. Indian Entertainment and Media Industry: 6TH FASTEST GROWING SECTOR
    • The Indian Entertainment and Media (E&M) Industry has out-performed the Indian economy and is one of the fastest growing sectors in India
    • The industry is expected to more than double to $18.6 billion in 2010 from $7.8 billion in 2005
    • Rising consumer spending (increasing disposable incomes) on account of sustained growth in income levels and reduction of personal income tax over the last decade
  • 6. The entertainment and media industry in India is expected to grow faster than the country’s GDP growth
  • 7. Media Industry- A snapshot
  • 8. Media Industry-Growth Prospects
  • 9. Media Industry-Growth Prospects
    • Indian Printing Industry has been considered as one of the largest industries, with the growth of 12.5%
    • Projected Growth of Indian Printing and Packaging Industry combined for 2007-08 is 14%
    • Projected Growth of Indian Label Printing Industry for 2007-08 is 18%
  • 10. Growth Estimates
  • 11. Market segmentation and Growth Trends
  • 12. Growth of “Indian Print Media, Industry and Marketing”
  • 13. Ad spend in India
  • 14. Revenue Mix
  • 15. Competitive Parameters
  • 16. Growth Drivers
    • Indian Print industry poised for a 13% CAGR through 2011
    • Robust economic growth
    • Rural India is the next big target market
    • Advertising likely to grow at 14.4% CAGR through 2011
  • 17. What makes it unique
    • Highly fragmented nature
    • Mismatch between advertising & circulation
    • Print media in non-metro towns growing faster
      • Rising affluence in non-metro cities
      • High discount of print advertising costs in non-metros
      • Lower color mix
      • Leeway to add advertising inventory
  • 18. Top
  • 19. Types of Print Advertising
    • Newspaper advertising
    • Magazine advertising
    • Directories
    • Calendar or Community magazines
    • Business Cards
    • Banners
    • Signs
    • Pens
    • Letterhead and Stationery
  • 20. Concepts of a Newspaper Advert.
    • Circulation - number of copies distributed on an average day.
    • Readership – number of people reading a particular publication
    • ABC – IRF/NRF
    • Premium Position / Island Position.
    • Gutter Space.
    • Print Ad size.
  • 21. Effective Newspaper Ad. Types
    • Business Card Ad
    • Coupon Ad
    • Sale Ad
    • Spotlight Ad
    • Informational Ad
  • 22. Elements of a good newspaper ad.
    • Attention-grabbing headline
    • Complete and concise copy
    • Simple format
    • A great offer
    • What your customers want to know
    • Urge the customer to act
  • 23. Print Advertising Tips
    • Use a simple layout
    • Focus on one proposition
    • Include a picture caption if you have a picture
    • Long copy can be used
    • Stress the positive benefits
    • Long headlines can be affective
    • Use photographs instead of art work drawings
  • 24. Print Advertising Tips
    • Check the advertisement in print format
    • Use color if possible
    • Use the same format and layout again and again
    • Track the response
    • Get the advert position right
  • 25. Advantages of Print Advertising
    • Plays support role for the other integrated media channels
    • No loading time
    • Most detailed form of media since its not
    • bounded by time constraint
    • Studies reveal that it is perceived to be the most credible form of media
    • Loyal audiences
  • 26. Industry Ideas
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  • 33. OUR Ideas
  • 34.  
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  • 39.  
  • 40. Thank You !

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