Print Media


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Print Media

  1. 1. Print Media Presented by: Jigar Mehta-21, Pavan Singh-50, Omkar Borle-53
  2. 2. History <ul><li>History of print media and written communication follows the progress of civilization </li></ul><ul><li>As long ago as 25,000-30,000 years B.C. first humans painted descriptive pictures on cave walls </li></ul><ul><li>In 1900 B.C. the Chinese independently developed their very own style of writing </li></ul>
  3. 3. History <ul><li>The Roman Acta Diurna, appearing around 59 B.C, is the earliest recorded “newspaper”. </li></ul><ul><li>The printing press, invented by Johann Gutenberg in 1447, ushered in the era of the modern newspaper. </li></ul>
  4. 4. Definition <ul><li>A medium consisting of paper and ink, including newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters etc </li></ul><ul><li>A medium that disseminates printed matter </li></ul><ul><li>All printed periodicals, especially newspapers, general-public magazines, special interest media, and trade journals etc </li></ul>
  5. 5. Indian Entertainment and Media Industry: 6TH FASTEST GROWING SECTOR <ul><li>The Indian Entertainment and Media (E&M) Industry has out-performed the Indian economy and is one of the fastest growing sectors in India </li></ul><ul><li>The industry is expected to more than double to $18.6 billion in 2010 from $7.8 billion in 2005 </li></ul><ul><li>Rising consumer spending (increasing disposable incomes) on account of sustained growth in income levels and reduction of personal income tax over the last decade </li></ul>
  6. 6. The entertainment and media industry in India is expected to grow faster than the country’s GDP growth
  7. 7. Media Industry- A snapshot
  8. 8. Media Industry-Growth Prospects
  9. 9. Media Industry-Growth Prospects <ul><li>Indian Printing Industry has been considered as one of the largest industries, with the growth of 12.5% </li></ul><ul><li>Projected Growth of Indian Printing and Packaging Industry combined for 2007-08 is 14% </li></ul><ul><li>Projected Growth of Indian Label Printing Industry for 2007-08 is 18% </li></ul>
  10. 10. Growth Estimates
  11. 11. Market segmentation and Growth Trends
  12. 12. Growth of “Indian Print Media, Industry and Marketing”
  13. 13. Ad spend in India
  14. 14. Revenue Mix
  15. 15. Competitive Parameters
  16. 16. Growth Drivers <ul><li>Indian Print industry poised for a 13% CAGR through 2011 </li></ul><ul><li>Robust economic growth </li></ul><ul><li>Rural India is the next big target market </li></ul><ul><li>Advertising likely to grow at 14.4% CAGR through 2011 </li></ul>
  17. 17. What makes it unique <ul><li>Highly fragmented nature </li></ul><ul><li>Mismatch between advertising & circulation </li></ul><ul><li>Print media in non-metro towns growing faster </li></ul><ul><ul><li>Rising affluence in non-metro cities </li></ul></ul><ul><ul><li>High discount of print advertising costs in non-metros </li></ul></ul><ul><ul><li>Lower color mix </li></ul></ul><ul><ul><li>Leeway to add advertising inventory </li></ul></ul>
  18. 18. Top
  19. 19. Types of Print Advertising <ul><li>Newspaper advertising </li></ul><ul><li>Magazine advertising </li></ul><ul><li>Directories </li></ul><ul><li>Calendar or Community magazines </li></ul><ul><li>Business Cards </li></ul><ul><li>Banners </li></ul><ul><li>Signs </li></ul><ul><li>Pens </li></ul><ul><li>Letterhead and Stationery </li></ul>
  20. 20. Concepts of a Newspaper Advert. <ul><li>Circulation - number of copies distributed on an average day. </li></ul><ul><li>Readership – number of people reading a particular publication </li></ul><ul><li>ABC – IRF/NRF </li></ul><ul><li>Premium Position / Island Position. </li></ul><ul><li>Gutter Space. </li></ul><ul><li>Print Ad size. </li></ul>
  21. 21. Effective Newspaper Ad. Types <ul><li>Business Card Ad </li></ul><ul><li>Coupon Ad </li></ul><ul><li>Sale Ad </li></ul><ul><li>Spotlight Ad </li></ul><ul><li>Informational Ad </li></ul>
  22. 22. Elements of a good newspaper ad. <ul><li>Attention-grabbing headline </li></ul><ul><li>Complete and concise copy </li></ul><ul><li>Simple format </li></ul><ul><li>A great offer </li></ul><ul><li>What your customers want to know </li></ul><ul><li>Urge the customer to act </li></ul>
  23. 23. Print Advertising Tips <ul><li>Use a simple layout </li></ul><ul><li>Focus on one proposition </li></ul><ul><li>Include a picture caption if you have a picture </li></ul><ul><li>Long copy can be used </li></ul><ul><li>Stress the positive benefits </li></ul><ul><li>Long headlines can be affective </li></ul><ul><li>Use photographs instead of art work drawings </li></ul>
  24. 24. Print Advertising Tips <ul><li>Check the advertisement in print format </li></ul><ul><li>Use color if possible </li></ul><ul><li>Use the same format and layout again and again </li></ul><ul><li>Track the response </li></ul><ul><li>Get the advert position right </li></ul>
  25. 25. Advantages of Print Advertising <ul><li>Plays support role for the other integrated media channels </li></ul><ul><li>No loading time </li></ul><ul><li>Most detailed form of media since its not </li></ul><ul><li>bounded by time constraint </li></ul><ul><li>Studies reveal that it is perceived to be the most credible form of media </li></ul><ul><li>Loyal audiences </li></ul>
  26. 26. Industry Ideas
  27. 33. OUR Ideas
  28. 40. Thank You !