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  • 1. http://venturebeat.com/2011/09/26/zynga-takes-its-most-popular-game-cityville-to-google/Zynga takes its most popular game, CityVille, to Google+September 26, 2011 | Dean TakahashiAdd a CommentinShare Zynga announced today it hastaken its most popular game, CityVille, to the fledgling Google+ social network.The move could be strategically important for both Google and Zynga, which need each other: Zynganeeds Google+ to help it gain more independence from Facebook, and Google+ needs successfulgames like Zynga‘s CityVille to lure users over to its fledgling social network. Meanwhile, the move isa blow for leading social network Facebook, which has had CityVille as an exclusive in Westernmarkets.Zynga previously announced in July that it was taking CityVille to China through the Tencent socialnetwork. CityVille definitely needs a shot in the arm. Today, it has about 72 million monthly activeusers, down from its peak of more than 100 million users. Meanwhile, the No. 2 game on Facebook,The Sims Social from Electronic Arts, now has more than 60 million monthly active users.The addition of CityVille to Google+ should help the growth of games on Google‘s platform.Previously, Zynga had launched a version of Zynga Poker on Google+. Under an agreement withFacebook, it wasn‘t clear if Zynga would be allowed to move its games to other platforms. Inexchange for supporting Facebook Credits and marketing support from Facebook, Zynga agreed tokeep its games exclusive to Facebook. But the deal has a variety of conditions under which Zyngacan move its games to other platforms, evidently.San Francisco-based Zynga said this is one more step in its mission to ―connect the world throughgames and create play for everyone, everywhere — no matter which platform they play on.‖ Zynga ishoping that diversification will help it grow faster and produce more stable revenues. That, in turn,should help it go public through its planned initial public offering.
  • 2. http://farmvillefreak.com/farmville-special-items/zynga-players-raise-1-5-million-for-haiti-farmville-alone-raises-1-millionZynga players raise 1.5 Million for Haiti: FarmVille alone raises 1 Million! Posted on January 20, 2010 7:37 pm by FarmVille Freak FarmGoddess 9 Share 109In a press release from Zynga, the developers of FarmVille, they have announced that Zynga players have raisedover 1.5 million dollars by purchasing virtual goods. All of the funds earned have been donated to Haitian Reliefefforts.FarmVille players alone have raised 1 million dollars with the Sweet Seeds for Haiti- Haitian Relief campaign. Inan effort to reward FarmVille players, Zynga promised farmers that if 1 million was raised everyone would begetting a special surpise in honor of the campaign‘s success.Says FarmVille,―Last week, tragedy struck Haiti. Millions of people are in dire need of assistance, and we called on you to help.In an incredible act of charity, you‘ve donated over $1 million to the Zynga Haiti Relief Fund. As a small token ofour thanks, we‘ll be giving all players a surprise next week.‖Read the official Zynga press release here:http://blog.zynga.com/2010/01/zynga-players-raise-over-15-million-for-haiti-in-five-days.htmlTags: farmville, haiti earthquake, haiti relief effort, sweet seeds for haiti, zyngaThis entry was posted on Wednesday, January 20th, 2010 at 7:37 pm and is filed under Farmville in News,FarmVille Special Items. Youcan follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • 3. http://finance.ninemsn.com.au/newsbusiness/aap/8224074/zynga-players-raise-1-million-for-japan-reliefReported by AAPTuesday, March 15, 2011Zynga, maker of popular social networking games such as"FarmVille," said Monday that its players have raised $1million for Save the Childrens Japan relief efforts.+ MORE BUSINESS NEWSZynga spokeswoman Dani Dudeck said in a message on her Twitter feed that themoney for the Japan Earthquake Tsunami Children in Emergency Fund was raised in 36hours."We at Zynga are grateful that we can offer some assistance to Save the Children bymobilizing our technology, people and amazing community of players to support thisorganization in providing aid to the children of Japan," the company added in a blogpost.Zynga asked users to donate money through the purchase of virtual goods in FarmVille,CityVille, FrontierVille and its other games.All of the proceeds from the purchase of sweet potatoes in CityVille, radishes inFarmVille or kobe cows in FrontierVille are going towards Save the Childrens reliefefforts.Zynga has raised millions of dollars in recent years through similar campaigns, mostnotably for the relief efforts in Haiti.Zynga is one of a number of US technology giants offering digital ways to donate toJapans recovery from the massive earthquake and devastating tsunami.Apple has set up an option on iTunes to allow users to donate from $5 to $200 to theAmerican Red Cross and the Red Cross has launched a campaign on Facebookthrough the social media giants Causes function.Twitter is providing information and advice as well as directing people to resources onthe ground and offering ways to donate to help survivors.Googles Crisis Response page offers a "person finder" service for people searching forinformation about friends or family and other resources.
  • 4. [3]Zynga (/ˈzɪŋɡə/) is a social network game developer located in San Francisco, United States. Thecompany developsbrowser-based games that work both stand-alone and as applicationwidgets on social networking websites such asFacebook and MySpace.As of November 2011, Zyngas games on Facebook have over 200 million monthly active [4]users. Four of Zyngas games,CityVille, Texas HoldEm Poker, FarmVille, and Empires & Allies, areamong the top five most widely used game applications on Facebook, with CityVille having over 54 [4]million monthly active users. [5]Reportedly valued at $15 billion to $20 billion, Zynga filed with the SEC to raise up to $1 billion in an [6][1]initial public offering on July 1, 2011. Zynga has made strategic investments in several software [7]companies, including Membase andCouchbase. Contents [hide]1 History2 Business model o 2.1 Platinum Purchase Program3 Relationship with Facebook4 Studios and subsidiaries o 4.1 Current5 Controversies o 5.1 Spam concerns o 5.2 Game quality o 5.3 Replication of existing games o 5.4 Viability o 5.5 Scam ads o 5.6 Other criticism o 5.7 Intellectual property6 Funding7 Games o 7.1 Games discontinued8 Zynga.org9 References10 External links[edit]HistoryZynga was founded in July 2007 by Mark Pincus. The early supporting founding team included EricSchiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, John Doerr, Steve Schoettler, [8]Kevin Hagan, and Andrew Trader. They received US$29 million in venture finance from several
  • 5. firms, led by Kleiner Perkins Caufield & Byersin July 2008, at which time they appointed [9]former Electronic Arts Chief Creative Officer Bing Gordon to the board. At that time, they also [9]bought YoVille, a large virtual world social network game. According to the companys website, as of [10]December 2009, it had 60 million unique daily active users. [11][12]Zynga was named after an American bulldog once owned by Mark Pincus. They use a bulldogas their symbol. [13]As of September 2010, Zynga had over 1,200 employees.On February 17, 2010, Zynga opened Zynga India in Bangalore, the company‘s first office outside the [14]United States. [15]On March 18, 2010, Zynga confirmed that it will open a second international office in Ireland.On May 7, 2010, Michael Arrington of TechCrunch reported that Zynga was threatening to leaveFacebook altogether in the wake of Facebooks requiring exclusive use ofFacebook Credits for [16]monetization in applications. After Facebook negotiations for having Zynga host its games solely onFacebook fell through, Facebook retaliated by shutting off notifications for several Zynga games, [16]including FarmVille. Plans surfaced for Zynga to distance itself from Facebook by creating a new [17]"Zynga Live" network, to be called ZLive. On May 18, 2010, Facebook and Zynga entered into afive-year relationship to expand the use of Facebook Credits in Zyngas games. Sheryl Sandberg,COO of Facebook, was quoted as saying, "We are pleased to enter into a new agreement with Zyngato enhance the experience for Facebook users who play Zynga games." The companies stated theywere testing the use of Facebook Credits, which would allow Facebook to effectively capture 30% of [18]any users spending in the game, and their use would be gradually rolled out to all games. In a May24, 2011 discussion at TechCrunch Disrupt, Arrington and Bing Gordon described the incident as the [19]"Cuban Missile Crisis of tech". [20]On June 3, 2010, Zynga acquired Challenge Games.With the acquisition of Dextrose, now Zynga Germany, representing the companys first expansioninto Europe, Zynga has 13 studios around the world, including offices in Sunnyvale, Los Gatos, LosAngeles, Boston, Baltimore, Bangalore, Beijing, and Tokyo.On October 5, 2010 Bonfire Studios was acquired by Zynga. It was renamed "Zynga Dallas". Theacquisition brought Zyngas workforce to more than 1300 employees worldwide. [21]As reported by Bloomberg and others, stock trades on the private stock sale service SharesPostestablished a valuation of above $5 billion for the company, greater than the public marketcapitalization of gaming industry leader Electronic Arts and had more than 320 million registered [22][23]users, 1,300 employees and estimated revenues above $500 million for 2010.On December 2, 2010, Zynga announced that it acquired the Texas-based mobile game [24]developer Newtoy, Inc., developers of the game "Words with Friends", and renamed the studio to [25]Zynga With Friends. [26]In December 2010, Zyngas game CityVille surpassed FarmVille as its most popular game with over [27]61 million monthly active users and a base of over 16 million daily active users.Zynga has acquired the New York-based game developer Area/Code, now renamed Zynga NewYork.
  • 6. In March 2011, Zynga announced the acquisition of the team from Massachusetts game developer [28]Floodgate Entertainment. It was Zyngas tenth acquisition in ten months. [29]In April 2011, Zynga announced the acquisition of MarketZero, an online poker tracker company.Also in March 2011, the company channeled 100% of direct donations or revenue from virtual goodspurchases through its social games (over $1 million) to Japan for the relief efforts related to the 2011 [30]Tōhoku earthquake. The company had been criticized in the past for keeping up to 50% of [31]donations it collected. [32]In April 2011, the company partnered with Lady Gaga in a new game offering. In May 2011, thecompany was reported to be in the process of raising an additional $500 million with a valuation at [33]$10 billion [34]In May of 2011, the company launched its most complicated game to date—Empires and Allies. [1]As of July 1, 2011, the company had 2,000 employees. In September 2011, Zynga announced thattheir biggest game CityVille has made the transition to google+ after about 95% decline in their [35]profits.[edit]Business modelZynga is supported in two manners: via direct credit card payments and partner [36][37]businesses. Several Zynga games require an "Energy" characteristic to play. Engaging in"Missions", a core feature of many games, consumes a certain amount of energy. After expendingenergy, it slowly replenishes to the characters maximum limit. This can take minutes or several hours(energy replenishes whether or not players are logged into the game). After energy is replenished,players can engage in additional missions. Waiting for energy to replenish is a significant limitingfactor in the games. Their support mechanisms take advantage of this.Zynga games are linked to offers from a number of partners. Players can accept credit card offers,take surveys or buy services from Zyngas partners in order to obtain game credits, which would allowthem to replenish their characters energy or receive premium currency that could be exchanged forother various virtual goods. [36]Players may also purchase game credits directly from Zynga via credit cards or PayPal. Fromwithin the game, players can purchase the points for a fee: US$5.00 for 21 game credits, for example.In March 2010 Zynga started selling prepaid cards for virtual currency at more than 12,800 stores [38]across the US.Zynga also sells advertising sponsorships within some games such as movie tie-ins and other [39]brands.[edit]Platinum Purchase ProgramIn September 2010, Gawker reported that Zynga had set up a "Platinum Purchase Program" allowingmembers to purchase virtual currency in amounts over $500 at favorable rates by making a payment [40]via wire transfer. In contrast, the normal maximum purchase limits are $50 to $200. As with othersocial game companies, Zynga depends on a small core of large spenders, known within the industry [41]as "whales", for a large part of its income. Ryan Tate, author of the post, speculated that theprogram was a way for gaming addicts to feed their obsession, and compared the secrecy of the [40]program to the secrecy of drug deals.
  • 7. [edit]Relationship with FacebookOn July 18, 2011, Zynga filed an addendum to its Form S-1 detailing its relationship with Facebook,including the 2010 five-year agreement to exclusively use Facebook credits. According to thereleased information, all covered Zynga games that use Facebook integration must remain exclusiveto Facebook for the duration of the agreement, and Zynga is not allowed to release new games on anundisclosed list of other social networks. Also, Zynga is required to notify Facebook of any newgames at least one week prior to their release. Finally, Facebook agrees to help Zynga reach "certaingrowth targets for monthly unique users of Covered Zynga Games" and to share ad revenue with [42][43]Zynga.On October 11, 2011, Zynga announced plans to create their own platform in which users can playthe companies games. Although the platform, Project Z, will still have major ties to Facebook it is [44]believed to be the first major step away from the social media giant.[edit]Studios and subsidiariesZynga has acquired many studios across the world.[edit]Current 2 Zynga Headquarters (San Francisco). New 270,000 square feet (25,000 m ) headquarters under [45] renovation for occupancy in late 2011 at the site of former Segaoffices. Zynga India (Bangalore, India) [46] Zynga Los Angeles – opened February 2010 Zynga China (formerly XPD Media, based in Beijing) – acquired May 2010 Zynga Austin (formerly Challenge Games) – acquired June 2010 Zynga Boston (formerly Conduit Labs) – acquired August 2010 Zynga Japan (formerly Unoh Games, based in Tokyo) – acquired August 2010 Zynga Germany (formerly Dextrose AG, based in Frankfurt) – acquired September 2010 Zynga Dallas (formerly Bonfire Studios) – acquired October 2010 Zynga with Friends (formerly Newtoy, Inc., based in McKinney, Texas) – acquired November, 2010 Zynga New York (formerly Area/Code) – acquired January 2011 [47] Zynga Seattle – opened October 2010 Floodgate Entertainment – acquired March 2011 Zynga Toronto (formerly Five Mobile) specialized in mobile platforms - acquired July 2011[edit]Controversies This articles Criticism or Controversy section may compromise the articles neutral point of view of the subject. Please integrate the sections contents into the article as a whole, or rewrite the material; see the discussion on the talk page. (April 2010)In its first years of existence, Zynga has been criticized on various fronts.
  • 8. [edit]Spam concernsMany of Zyngas games revolve around interacting with other players for in-game benefits. Many non-players have notably complained about such communications created by those games that appear tothem as "spammy." Peter Jamison described Zyngas communications as a "deluge" of "unwanted [48]gifts or requests for neighborly help". Facebook groups created to express displeasure regarding [36]overexposure of Zyngas games attracted millions of members. As a result of this, Facebookmodified their application developers policy to prevent applications from sending messages to news [49][50]feeds of friends or submitting updates to the notifications bar. Kotaku attributed the removal of [51]Facebook notifications to a decline of users of Zynga games in April and May 2010.[edit]Game qualityGeorgia Tech professor Ian Bogost criticized Zyngas apathy towards game aesthetics, comparing [48]that apathy to "strip-mining".Critics like Nick Saint of Business Insider have said that Zyngas games have essentially the same [50]mechanics even though they have different premises and settings.[edit]Replication of existing gamesZynga has been accused several times of copying game concepts of popular games by competing [52][53]developers. [54]The launch of Mafia Wars sparked a lawsuit from the makers of Mob Wars. An attorney for PsychoMonkey, the creators of Mob Wars, said that in making Mafia Wars, Zynga "copied virtually every [55] [56]important aspect of the game." The suit was settled out of court for $7–9 million.Ars Technica noted that Zyngas Cafe World and Playfishs Restaurant City were "nearlyidentical"; Cafe World was released six months after Restaurant City. Its gameplay, design, graphics,avatars, and even in-game items are almost identical to the ones in Restaurant City. Many playerswho have played Restaurant City and Cafe World have noticed the extreme similarities between both [57]games. In addition, journalists have remarked that Zyngas FarmVille is similar to Farm Town, with [48][55]Peter Jamison calling it "uncannily similar."In September 2010, SF Weekly reported that an employee recalled Mark Pincus advising him to "copy [48]what [Zyngas competitors] do and do it until you get their numbers."Other companies have responded by copying Zyngas games as well. Playfish, publisher of PetSociety (a game similar to Zyngas Petville), announced the creation of Poker Rivals to rival Zynga [53]Poker. Playfish then launched a game called Gangster City, which is similar to Mafia Wars.Zynga founder Mark Pincus has dismissed the criticisms, saying that competing video game makers [36]have always released similar titles for each genre of game. The managing director of LightspeedVenture Partners said that creating similar competing games has "always been part of the game [55]industry."[edit]ViabilityMany journalists have questioned the viability of Zyngas business model. Ray Valdes questioned thelong-term prospects for Zynga, saying that it would be difficult for the company to make new titles to [11]replace old ones whose novelty is fading. In December 2009, Tadhg Kelly, writing for Gamasutra,said that Zynga was at the "end of the beginning," noting that Zyngas business model is dependenton Facebook continuing to operate in the same manner and users continuing to expect the same
  • 9. quality of games, among others. Kelly also compared Zynga to Atari, which also churned out largenumbers of simple games prior to the North American video game crash of 1983and further claimedthat Zyngas approach of creating similar clones of popular games would be impossible for deeper [58]games. Tom Bollich, a former Zynga investor, said that it is impossible to make a cheap viral game, [48]and that retaining customers is difficult.In an October 2011 article in The Wall Street Journal, Ben Levisohn said that Zynga has "issues thatcould limit its upside," such as its dependence on Facebook and its reliance on a small percentage of [59]users and a small number of games for most of its revenue.[edit]Scam adsThrough 2009 Zynga made money from lead generation advertising schemes, whereby gameparticipants would earn game points by signing up for featured credit cards or video-rental services.These were criticized as being less cost-effective than simply buying game points, and in somecases, being outright scams that would download unwanted software or unwittingly sign up for a [36]recurring subscription. One ad signed up players for subscriptions to expensive and unwanted text- [37]messaging services.On October 31, 2009, Michael Arrington of TechCrunch said that Zynga intentionally worked with [60]scam advertisers, and that lead generation made up a third of Zyngas revenue. Arrington also [61]alleged that Facebook was complicit in this. On November 2, 2009, CEO Mark Pincus announced areform in its offers: Tatto Media, a major offer provider that enrolled users into recurring cell phonesubscriptions, would be banned, all mobile offers would be removed, and offer providers would be [62]required to pre-screen offers.Arrington continued to question Pincus role in the scams, republishing a video of a speech by [63]Pincus. In the speech, Pincus said:So I funded [Zynga] myself but I did every horrible thing in the book to, just to get revenues rightaway. I mean we gave our users poker chips if they downloaded this Zwinky toolbar which was like, Idont know, I downloaded it once and couldn‘t get rid of it. *laughs* We did anything possible just tojust get revenues so that we could grow and be a real business.—Mark Pincus, Speech from Startup@BerkeleyIn response, Pincus noted that after offering the Zwinky toolbar, his team of ten decided to remove it [64]since it was a "painful experience".Several days after the Techcrunch story, Zyngas most recent Facebook game FishVille, wastemporarily taken offline by Facebook on claim of advertising violations. According toZynga, Fishville had 875,000 users within two days of launch. A release from Facebook on itsreasons for taking the game offline read that "FishVille will remain suspended until Facebook issatisfied that Zynga demonstrates compliance with Facebook restrictions – as well as Zynga‘s own [65]restrictions – on the ads it offers users." FishVille was later un-suspended at midnight November 9– [66]10. [67][68]Several suits were filed against Zynga for promoting such offers, including the class-actionlawsuit Swift v. Zynga in the United States District Court for the Northern District of California forviolation of the Unfair competition law and the Consumers Legal Remedies Act, after the lead
  • 10. plaintiffs credit card was billed more than $200 for offers she completed to [69][70][71]receive YoVille currency.Pincus later said that he had been too eager to increase company revenues through advertising, andthat operating in reactive mode by taking down ads only after receiving complaints had not worked.The company removed all ads for a time, relying only on direct purchase of game currency, then [36]began reintroducing third party ads only after they had been screened.[edit]Other criticismIn September 2009 Zynga was threatened with legal action by Nissan for using their trademarks in thegame Street Racing. Zynga subsequently renamed and changed the thumbnail images of all cars that [72]were branded Nissan and Infiniti to "Sindats" and "Fujis" with the thumbnails changed. At the timethey also renamed and redesigned automobiles depicted as being made by GM, Ferrari, Lamborghini,Saab, and others.In March 2009, CEO Mark Pincus admitted that Zynga has been running gambling affiliate ads in their [73]Facebook games for a year.In late May 2010, the Norwegian Consumer Council filed a complaint to the Data Inspectorate [74]regarding breaches of the Data Protection Act.In August 2010, the San Francisco city attorneys office complained about the firms guerrillamarketing campaign for its Mafia Wars game that pasted fake money on city sidewalks, calling it [75]"vandalism".[edit]Intellectual property [76]In October 2010, Zynga was criticized on Hacker News and other social media sites for having filed [77]a patent application relating to the ability to purchase virtual currency for cash on gambling andother gaming sites. Commentators said that significant prior art exists for the concept.In January 2011, Techdirt reported that Zynga had sent a cease and desist letter to Blingville allegingtrademark infringement for its use of the letters "ville" in the name of a proposed Facebook game. [78]Blingville has filed a suit for declaratory judgment that it is not infringing a Zynga trademark. Asreported in Gamasutra, Jay Monahan of Zynga responded by saying that Blingvilles "[use] of thename BlingVille is an obvious attempt to capitalize on the fame and goodwill associated with Zyngas [79]family of ville games which includes FarmVille and CityVille".On May 20, 2011, it was reported that The Learning Company, owners of The OregonTrail trademark, filed a trademark infringement suit against Zynga, which is planning an "Oregon Trail" [80]expansion to FrontierVille. The Learning Company had previously contacted Zynga about an [81]Oregon Trail game on Facebook, but Zynga declined. On May 24, Games.com writer Brandy Shaulwrote that Zynga was dropping the Oregon Trail name and soliciting new names for the [82]expansion. The name of the expansion is now "Pioneer Trail".[edit]Funding [83]In December 2009, Russias Digital Sky Technologies bought a $180 million share of Zynga. [37]In 2010, a combined $300 million from Softbank and Google were invested in Zynga.More recently, Zynga has been rumored to be close to a deal that values the company atapproximately $10 billion through a capital raise from a group of investors that include mutual funds
  • 11. associated with T. Rowe Price and Fidelity Investments. This round of funding would raise [84]$500 million in primary capital for the company. [85]In June 2011, The Wall Street Journal estimated Zyngas value at $19 billion. [86]Zynga has been identified as a possible candidate for an IPO by 2013. Equity analysts have statedthat their recent actions have made it clear they are preparing themselves for an IPO in the near [84]future. On May 24, 2011, AllThingsD.com reported that Zynga was planning to file for an IPO within [87]the week or two. By June 11, according to The Wall Street Journal, Zynga was in the process of [85] [85]finalizing its IPO offering. Zynga is planning to offer only 10% of its shares to the public.On June 28, CNBC journalist Kate Kelly reported that Zynga would be filing Form S-1 as early as the [58]following day. The expected IPO would raise $1.5 billion to $2 billion.On July 1, 2011, the company filed its Form S-1 registration statement with the U.S. Securities and [88]Exchange Commission (SEC).According to AdWeek, Zyngas IPO is currently scheduled for "mid- to late November" [89]2011. However, CNBC correspondent Julia Boorstin said that it is unlikely that Zyngas IPO will bebefore Thanksgiving 2011 because its amended Form S-1 reflecting the third quarter does not [90]mention a stock price.[edit]Games Adventure World  Pathwords Blackjack  PetVille CastleVille (unreleased)  The Pioneer Trail (formerly known as FrontierVille) Café World  Scramble (also known as Word Scramble) Chess with Friends  Scramble Live CityVille  Sudoku CityVille Hometown  Texas HoldEm Poker (also known as Zynga Poker) Dream Zoo  Treasure Isle Drop 7  Vampire Wars Empires & Allies  Vampires: Bloodlust FarmVille  WarStorm FarmVille Mobile  Word Twist FishVille  Words with Friends Hanging with Friends  Yakuza Lords Hidden Chronicles (unreleased)  YoVille Live Poker  Zynga Bingo (unreleased) Mafia Wars Mafia Wars 2[edit]Games discontinued Attack!
  • 12.  Dope Wars Dragon Wars Fashion Wars Football Gang Wars Ghost Racer Guild of Heroes Heroes vs. Villains Music Pets My Heroes Ability Pirates: Rule the Caribbean! Ponzi Inc. Prison Lockdown Roller Coaster Kingdom Space Wars Special Forces [91] Street Racing Triumph It Girl Poker Blitz[edit]Zynga.orgZynga started a charity sister company, Zynga.org, in charge of incorporating charitable contributions [92]into its games. Zynga.org has raised more than $10 million for several international nonprofits.For example, since at least October 2009, through its game FarmVille, Zynga offered special sugarbeets which customers can purchase with real-world money. Proceeds from the donation go to twoHaiti-based charities: FATEM.org and FONKOZE.org. By October 20, the sugar beet promotion had [93][94]raised $427,000 and was expected to raise $2 million by years end. Zynga used tie-ins via three [95]of its top games to raise money for relief of the 2010 Haiti earthquake. Zynga offersspecial bulldogs in YoVille, the proceeds going to the San Francisco Society for the Prevention of [96][97]Cruelty to Animals. [98]In January 2010, Zynga.org raised $1.5 million for Haiti Earthquake Relief. In September 2010,Zynga.org raised $500,000 in two days for L‘Ecole de Choix, a K-12 school Zynga is building in [99]Mirebalais, Haiti. In addition, in December 2010 Zynga raised over $800,000 for the UCSF Benioff [100]Children‘s Hospital, as part of the UCSF Challenge for the Children competition.On March 11, 2011, Zynga announced that 100% of proceeds from purchases of virtual goods inmore than seven of its games would go to Japans Save the ChildrenEarthquake Emergency [101][102] [103]Fund. Virtual goods included daikon in Farmville. On March 15, 2011, Zynga offered thepurchase of a "Japanese Countryside Home" in Yoville, also stating that 100% of proceeds would go [104]to Save the Children. The company had been criticized in the past for keeping up to 50% of the [31]donations it collected.
  • 13. [edit]References a b c d 1. ^ "FORM S-1 REGISTRATION STATEMENT". U.S. Securities and Exchange Commission Website. July 1, 2011. Retrieved September 23, 2011. 2. ^ "zynga.com – Traffic Details from Alexa". Alexa Internet, Inc. Retrieved July 2, 2011. 3. ^ "Contact Zynga." Zynga. Retrieved on February 23, 2010. a b 4. ^ Woo, Stu; Shayndi Raice (2011-11-02). "EA Invades Zyngas Turf". The Wall Street Journal: p. B1. 5. ^ Das, Anupreeta; Gina Chon (June 28, 2011). "Zynga Preparing to File IPO".The Wall Street Journal. Retrieved June 28, 2011. 6. ^ "Zynga files to raise up to $1 billion in an IPO". Renaissance Capital. July 1, 2011. Retrieved July 1, 2011. 7. ^ Best Open Source Database: Its probably a NoSQL 8. ^ Zynga CrunchBase Profile a b 9. ^ "Zynga Completes $29 million Financing, Led by Kleiner Perkins Caufield & Byers" press release from Zyngas blog (July 23, 2008) 10. ^ Zyngas front page with user statistics a b 11. ^ Shambora, Jessica (December 2, 2009). "Zynga suddenly is everywhere. What gives?". Fortune. Retrieved April 20, 2011. "Zynga is named after Pincuss deceased American Bulldog, Zinga" 12. ^ "The American Bulldog gives you Chips!". Texas Holdem Poker Facebook Page. Zynga. January 11, 2011. Retrieved April 20, 2011. "Zynga is named after our founders American Bulldog, Zinga!" 13. ^ Temple, James (September 27, 2010). "Zynga signing biggest S.F. office lease in years". The San Francisco Chronicle. 14. ^ "Zynga Opens First International Office in India". Zynga. February 17, 2010. Retrieved February 17, 2010. 15. ^ Mulligan, John (March 18, 2010). "Irish base for US online gaming giant to boost our smart economy". The Irish Independent. Retrieved March 18, 2010. a b 16. ^ Arrington, Michael (May 7, 2010). "Zynga Gunning up (and Lawyering up) for War Against Facebook with Zynga Live". TechCrunch. Retrieved May 8, 2010. 17. ^ Arrington, Michael (May 8, 2010). "Zynga‘s Struggle For Independence: Bailing On Tagged, ZLive To Launch Soon?". TechCrunch. Retrieved May 9, 2010. 18. ^ "Facebook and Zynga Enter Into Long-Term Relationship". Facebook. Retrieved March 9, 2011. 19. ^ Kincaid, Jason. "Bing Gordon: The Zynga/Facebook Credits Battle Was The Cuban Missile Crisis Of Tech". TechCrunch. Retrieved May 25, 2011. 20. ^ "Zynga acquires Challenge Games; expands social gaming footprint". 21. ^ Levy, Ari (October 26, 2010). "Zynga Tops Electronic Arts as Social Games Spread". Bloomberg Businessweek.
  • 14. 22. ^ Dean Takahashi, VentureBeat. "Google investor John Doerr: Zynga is our best company ever." November 16, 2010.23. ^ Morris, Chris (October 27, 2010). "Social Game Maker Zynga‘s Market Valuation Tops $5.5B". CNBC.24. ^ Rodriguez, Armando. (2011-02-02) Zynga Brings Words With Friends To Android, Still Waiting On Farmville. PCWorld. Retrieved on July 9, 2011.25. ^ . ????. December 2010. http://newtoyinc.com/wp/blog/today-is-a-big-day-for-newtoy/.26. ^ "CityVille" Is Now Bigger than "FarmVille". Mashable.com (2010-12-24). Retrieved on July 9, 2011.27. ^ CityVille Dethrones FarmVille As Biggest Game on Facebook: Whats Next For Zynga?. SocialTimes.com (2010-12-24). Retrieved on July 9, 2011.28. ^ Leena Rao, techcrunch.com. "Zynga Adds Team From Mobile And Video Game Developer Floodgate Entertainment." March 18, 2011. Retrieved March 18, 2011.29. ^ insidesocialgames.com"[1]"30. ^ Social Gaming Roundup: Japan, Spil Games, Disney, & More. Insidesocialgames.com. Retrieved on July 9, 2011. a b31. ^ Zynga Will No Longer Take A Cut Of Charitable Donations. Techcrunch.com (2010-11-16). Retrieved on July 9, 2011.32. ^ Time. April 21, 2011. http://techland.time.com/2011/04/21/lady-gaga-partners-with-zynga-for- gagaville/.33. ^ Zynga Files Documents Disclosing Major Fundraising Round – Tricia Duryee – Commerce – AllThingsD. Emoney.allthingsd.com (2011-05-06). Retrieved on July 9, 2011.34. ^ http://allthingsd.com/20110531/zynga-launches-its-most-complex-game-yet-and-its-not-a-ville/35. ^ . September 27, 2011. http://www.industrygamers.com/news/google-gets-cityville-as-zyngas-profits- decline-95/. a b c d e f36. ^ Doug Gross (February 23, 2010). "The Facebook games that millions love (and hate)". CNN. Retrieved April 3, 2010. a b c37. ^ Miguel Helft (July 24, 2010). "Will Zynga Become the Google of Games?". New York Times. Retrieved July 24, 2010. "In addition, Zynga‘s $520 million in financing includes a recent infusion of $300 million through two, roughly equal investments from Softbank and Google, according to people briefed on the investments who spoke on condition of anonymity because they were not authorized to discuss Zynga‘s finances publicly. Google and Zynga are also in the early stages of exploring a collaboration, these people said. Zynga and Google declined to comment or confirm a Google investment."38. ^ Eldon, Eric (2010), "Zyngas Pre-Paid Virtual Currency Cards Have Expanded to More than 12,800 US Stores", Insidesocialgames.com, retrieved April 5, 201039. ^ Slutsky, Irina. "Zynga Announces CityVille Integration With Kung Fu Panda 2". Advertising Age. a b40. ^ Tate, Ryan (September 10, 2010). "The Secret Dealer for Farmville Addicts". Gawker. Retrieved September 11, 2010.
  • 15. 41. ^ Chris Morrison (September 10, 2010). "Zyngas Platinum Purchase Program Does Exist, Used Mostly for Internationals". Inside Social Games.42. ^ Gobry, Pascal-Emmanuel (2011-07-19). "Facebook Basically Owns Zynga".Business Insider. Retrieved 19 July 2011.43. ^ Gannes, Liz (2011-07-18). "Zynga and Facebook Exclusivity Goes Far Beyond Credits". All Things Digital. Dow Jones & Company. Retrieved 19 July 2011.44. ^ Anderson, Ash. "ZYNGA UNVEILS NEW GAMES AND NEW PLATFORM, PROJECT Z". http://www.keynoodle.com/zynga-unveils-new-games-and-new-platform-project-z/. Retrieved 12 October 2011.45. ^ Rosoff, Matt (June 3, 2011). "Zyngas New Headquarters Will Have A Dog Run On The Roof". Business Insider.46. ^ Opening LA Studio. Gamasutra.com. Retrieved on July 9, 2011.47. ^ Caoili, Eric. "Zynga Opening Seattle Studio". Gamasutra. a b c d e48. ^ Jamison, Peter (September 8, 2010). "FarmVillains". SF Weekly. Retrieved September 8, 2010.49. ^ Jennifer Van Grove. "Facebook App Notifications Moving to Your E-mail Inbox". Mashable. a b50. ^ Saint, Nick (September 28, 2010). "Why the No-Fun Farmville Is So Popular". CNN. Retrieved September 28, 2010.51. ^ Crecente, Brian. "Farmville Maker is Hemorrhaging Players". Kotaku.52. ^ Eldon, Eric (October 8, 2009). "Meet Plinga, Apparently Zynga‘s German Copycat". Inside Social Games. Retrieved December 10, 2009. a b53. ^ Takahashi, Dean (December 7, 2009). "Turning the Tables, Playfish Clones Zyngas Poker Game on Facebook". VentureBeat. Retrieved December 10, 2009.54. ^ Mob Wars Creator Puts A Hit Out On Zynga, Sues For Copyright Infringement from TechCrunch.com (February 14, 2009) a b c55. ^ Hoge, Patrick (July 13, 2009). "Game makers fight over proliferating lookalikes". San Francisco Business Times. Retrieved August 31, 2010.56. ^ Zynga Settles Mob Wars Litigation As It Settles In To Playdom Fight. Techcrunch.com (2009-09-13). Retrieved on July 9, 2011.57. ^ Webster, Andrew (December 9, 2009). "Cloning or Theft? Ars Explores Game Design with Jenova Chen". Ars Technica. Retrieved December 15, 2009. a b58. ^ Kelly, Tadhg (December 18, 2009). "Zynga and the End of the Beginning". Gamasutra. Retrieved August 26, 2010.59. ^ Levisohn, Ben (2011-10-29). "Two IPOs Beckon Investors". The Wall Street Journal: p. B.9.60. ^ Arrington, Michael (November 2, 2009). "Scamville: Zynga Says 1/3 of Revenue Comes from Lead Gen and Other Offers". TechCrunch. Retrieved November 4, 2009.
  • 16. 61. ^ Arrington, Michael (October 31, 2009). "Scamville: The Social Gaming Ecosystem of Hell". TechCrunch. Retrieved November 4, 2009.62. ^ Arrington, Michael (November 2, 2009). "Zynga Takes Steps to Remove Scams from Games". TechCrunch. Retrieved November 4, 2009.63. ^ Arrington, Michael (November 6, 2009). "Zynga CEO Mark Pincus: "I Did Every Horrible Thing in the Book Just to Get Revenues"". TechCrunch. Retrieved December 11, 2009.64. ^ Pincus, Mark (November 6, 2009). "To Zwink or Not?". Mark Pincus Blog. Retrieved December 11, 2009.65. ^ Arrington, Michael (November 8, 2009). "Zynga‘s FishVille Sleeps With The Fishes For Ad Violations". TechCrunch. Retrieved November 9, 2009.66. ^ Arrington, Michael (November 9, 2009). "Zyngas Fishville Gets out of the Penalty Box at Midnight". TechCrunch. Retrieved November 14, 2009.67. ^ Facebook facing legal action over unauthorised payments from The Telegraph68. ^ Gelles, David; Joseph Menn (November 25, 2009). "Facebook in Lawsuit over Unauthorised Charges". Financial Times. Retrieved December 10, 2009.69. ^ Swartz, Jon (December 7, 2009). "Lawsuit says ads in social games are scamming players". USA Today. Retrieved December 10, 2009.70. ^ Tate, Ryan (Nov 19, 2009). "Facebook Named in Federal Class-Action Suit over Scammy Zynga Ads". Valleywag. Retrieved February 21, 2010.71. ^ Tate, Ryan (Nov 19, 2009). "Initial Complaint in Swift vs. Zynga".Valleywag. Retrieved February 21, 2010.72. ^ Cars FKA Nissan/Infiniti Graphics and Name Poll – Zynga Community Forums. Forums.zynga.com. Retrieved on July 9, 2011.73. ^ "Facebook Developers Forum: Poker Affiliate Advertising".74. ^ "Facebook and Zynga reported to the Data Inspectorate".75. ^ "Zynga catches heat in hometown over marketing ploy".76. ^ "Zynga wants to patent virtual currency in gambling games".77. ^ United States Patent Application 20100227675. Appft1.uspto.gov. Retrieved on July 9, 2011.78. ^ Masnick, Mike (January 19, 2011). "Zynga Becoming A Trademark Bully: Threatens Blingville For Daring To Use ville". Techdirt. Retrieved January 21, 2011.79. ^ Caoili, Eric (January 24, 2011). "Zynga Threatening To Sue Blingville Over Trademark Infringement". Gamasutra. Retrieved January 25, 2011.80. ^ Webster, Andrew (May 20, 2011). "You have died from dysentery: Zynga sued over Oregon Trail". Ars Technica. Conde Nast Digital. Retrieved May 20, 2011.81. ^ Herald Staff (May 19, 2011). "Hub publisher sues Zynga over ‗Oregon Trail‘ game". Boston Herald. Retrieved May 20, 2011.
  • 17. 82. ^ Shaul, Brandy (May 24, 2011). "FrontierVille: Zynga drops Oregon Trail name; help pick a new one". Games.com The Blog. AOL. Retrieved May 25, 2011.83. ^ Letzing, John (December 16, 2009). "Facebooks Russian Backer, Digital Sky Technologies, Buys [dead link] into Zynga". The Wall Street Journal. Retrieved December 16, 2009. a b84. ^ Rusli, Evelyn M.. (2011-02-17) Zynga Nears Deal Valuing It at Close to $10 billion. Dealbook.nytimes.com. Retrieved on July 9, 2011. a b c85. ^ Levisohn, Ben (June 11, 2011). "Playing the IPO Boom: Hot Tech Offerings Have Blown up on Investors in the Past. Heres How to Stack the Odds in Your Favor". The Wall Street Journal: pp. B7, B10.86. ^ "6 Reasons Groupons Rejection Of Google Is Great For The Universe".87. ^ Swisher, Kara (May 24, 2011). "Exclusive: Zynga About to File for IPO".AllThingsD.com. Dow Jones & Company. Retrieved May 25, 2011.88. ^ Don Reisinger, CNET. "Zynga files for IPO." Jul 1, 2011. Retrieved Jul 1, 2011.89. ^ Bazilian, Emma (2011-10-25). "Zynga Considering November IPO".AdWeek. Retrieved 3 November 2011.90. ^ Boorstin, Julia (2011-11-04). "Zyngas New S-1 Reveals Slowing Growth".CNBC. Retrieved 5 November 2011.91. ^ Zynga Announces Street Racing Closure, Effective November 30, 2010/92. ^ FarmVille Crops for a Cause.. Blogs.WSJ.com (2011-03-28). Retrieved on August 30, 2011.93. ^ FarmVilles Sweet Seeds Raises $427,000 for Charity from AOLs blog.games.com94. ^ Zynga donates $487,500 to Haitis children from Vator News95. ^ Zynga Creates Haiti Relief Fund from Zynga.org96. ^ Social network updates a friend to charities from San Francisco Chronicle97. ^ Crunchies: Zynga‘s Mark Pincus sees a future for socially-conscious virtual goods from Digital Beat98. ^ VentureBeat January 201099. ^ TechCrunch September 2010100. ^ UCSF News December 2010101. ^ Zynga Enables Donations To Tsunami Relief Through In-Game Purchases. TechCrunch (2011-03- 11). Retrieved on September 23, 2011.102. ^ Save the Children and Zynga Team Up to Help Japan Disaster Relief Efforts. Save The Children (2011-03-12). Retrieved on September 23, 2011.103. ^ Zynga‘s FarmVille Launches Japan Earthquake Relief with Daikon Crop! | FarmVille Freak – No.1 Unofficial Fan Page – FarmVille Tips, FarmVille Secrets, FarmVille Cash. FarmVille Freak (2011-03- 11). Retrieved on July 9, 2011.104. ^ Zynga Releases A New Japanese Countryside Home In YoVille For Charity. Yorehab.com (2011-03- 15). Retrieved on July 9, 2011.
  • 18. [edit]External links San Francisco Bay Area portal Companies portal Official Zynga website United States Securities and Exchange Commission Form S-1 Registration Statement Mafia Wars vs Mob Wars Webby Nominees (Mafia Wars) Gross, Doug. The Facebook games that millions love (and hate) – CNN – February 23, 2010 Google Secretly Invested $100+ Million In Zynga, Preparing To Launch Google Games [hide]v · d · eZynga gamesAdventure World · Cafe World · CityVille · Empires & Allies · FarmVille · FishVille · Mafia Wars · The Pioneer Trail · Texas HoldEm Poker · Treasure