Your SlideShare is downloading. ×
0
Dsw powerpoint
Dsw powerpoint
Dsw powerpoint
Dsw powerpoint
Dsw powerpoint
Dsw powerpoint
Dsw powerpoint
Dsw powerpoint
Dsw powerpoint
Dsw powerpoint
Dsw powerpoint
Dsw powerpoint
Dsw powerpoint
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Dsw powerpoint

1,247

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,247
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. DSW<br />Jordan Gould<br />Caitlin Ponsford<br />Christina Silva<br />
  • 2. Company Information<br /><ul><li>Discount retailer of Dress, casual, and athletic shoes
  • 3. Carries Handbags, accessories, and hosiery
  • 4. Opened in 1991 in Columbus, OH
  • 5. Currently has 305 stores in 39 states
  • 6. Launched it’s website in 2008 to reach consumers in states that do not have retail locations
  • 7. Competition: JC Penny’s, Macy’s, Collective Brands</li></li></ul><li>Target Market<br /><ul><li>Men and Women
  • 8. Brand, quality, and style conscious
  • 9. Hedonic and Utilitarian Shoppers
  • 10. Vast range of socioeconomic and demographic backgrounds</li></li></ul><li>Value Proposition<br /><ul><li>High quality merchandise at reasonable prices
  • 11. Pricing strategy is continuous
  • 12. Loyalty program
  • 13. Rewards and discounts
  • 14. 2008-76% of sales were from Loyalty program members</li></li></ul><li>Product/Retail Strategy<br /><ul><li>Create a unique environment that caters to rational and emotional needs
  • 15. Broad selection combined with convenience
  • 16. Enhanced Merchandising
  • 17. Track stores sales weekly, re-orders if necessary
  • 18. Invest in planning, allocation, and distribution</li></li></ul><li>Current Marketing Strategy<br /><ul><li>Facebook
  • 19. Twitter
  • 20. YouTube</li></ul>http://www.youtube.com/user/dswshoewarehouse<br />
  • 21. FaceBook<br />
  • 22. Online shopping<br /><ul><li>Rewards Members
  • 23. Free Shipping on purchases over $35
  • 24. Premier Rewards Members
  • 25. Free next day shipping
  • 26. Customer reviews</li></li></ul><li>Customized shopping<br /><ul><li>Quick Search
  • 27. Size
  • 28. Category
  • 29. Color
  • 30. Search!</li></li></ul><li>Improvements<br />Mobile site<br /><ul><li>Must be a smooth transitions from current site
  • 31. Easy to navigate on a mobile device
  • 32. Integration of digitals (links to twitter, Facebook, and YouTube)</li></ul>Work on integration of channels<br /><ul><li>Access same checkout basket on mobile and computer
  • 33. Same deals and promotions throughout channels
  • 34. Maintain same inventory across channels</li></li></ul><li>New Digital Strategy<br /><ul><li>Keep what works and build upon them
  • 35. Stay focused on new digital strategy
  • 36. Keep up with current trends
  • 37. adapt and innovate to stay ahead
  • 38. Implement mobile commerce
  • 39. Integration of digitals, easy to use </li></li></ul><li>New Digital Strategy<br /><ul><li>Integration of channels
  • 40. Omni-channel retailer
  • 41. Steps
  • 42. Accessing same checkout basket on mobile and computer
  • 43. Same deals and promotions throughout channels
  • 44. maintain the same inventory across channels
  • 45. developing it’s social media channels
  • 46. Groupon</li></li></ul><li>References<br /><ul><li>Dsw business. (2007, September 28). Retrieved from http://uffnikdsw.blogspot.com/2007/09/dsw-business.html
  • 47. The value proposition to our customers. (2009, April 1). Retrieved from http://www.wikinvest.com/stock/DSW_%28DSW%29/Value_Proposition_Offered_Customers
  • 48. Company profile. (2009). Retrieved from http://investors.dswshoe.com/phoenix.zhtml?c=189127&amp;p=irol-homeprofile
  • 49. Dsw inc.. (n.d.). Retrieved from http://www.reuters.com/finance/stocks/companyProfile?rpc=66&amp;symbol=DSW </li>

×