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Dsw powerpoint Presentation Transcript

  • 1. DSW
    Jordan Gould
    Caitlin Ponsford
    Christina Silva
  • 2. Company Information
    • Discount retailer of Dress, casual, and athletic shoes
    • 3. Carries Handbags, accessories, and hosiery
    • 4. Opened in 1991 in Columbus, OH
    • 5. Currently has 305 stores in 39 states
    • 6. Launched it’s website in 2008 to reach consumers in states that do not have retail locations
    • 7. Competition: JC Penny’s, Macy’s, Collective Brands
  • Target Market
    • Men and Women
    • 8. Brand, quality, and style conscious
    • 9. Hedonic and Utilitarian Shoppers
    • 10. Vast range of socioeconomic and demographic backgrounds
  • Value Proposition
    • High quality merchandise at reasonable prices
    • 11. Pricing strategy is continuous
    • 12. Loyalty program
    • 13. Rewards and discounts
    • 14. 2008-76% of sales were from Loyalty program members
  • Product/Retail Strategy
    • Create a unique environment that caters to rational and emotional needs
    • 15. Broad selection combined with convenience
    • 16. Enhanced Merchandising
    • 17. Track stores sales weekly, re-orders if necessary
    • 18. Invest in planning, allocation, and distribution
  • Current Marketing Strategy
    • Facebook
    • 19. Twitter
    • 20. YouTube
    http://www.youtube.com/user/dswshoewarehouse
  • 21. FaceBook
  • 22. Online shopping
    • Rewards Members
    • 23. Free Shipping on purchases over $35
    • 24. Premier Rewards Members
    • 25. Free next day shipping
    • 26. Customer reviews
  • Customized shopping
    • Quick Search
    • 27. Size
    • 28. Category
    • 29. Color
    • 30. Search!
  • Improvements
    Mobile site
    • Must be a smooth transitions from current site
    • 31. Easy to navigate on a mobile device
    • 32. Integration of digitals (links to twitter, Facebook, and YouTube)
    Work on integration of channels
    • Access same checkout basket on mobile and computer
    • 33. Same deals and promotions throughout channels
    • 34. Maintain same inventory across channels
  • New Digital Strategy
    • Keep what works and build upon them
    • 35. Stay focused on new digital strategy
    • 36. Keep up with current trends
    • 37. adapt and innovate to stay ahead
    • 38. Implement mobile commerce
    • 39. Integration of digitals, easy to use
  • New Digital Strategy
    • Integration of channels
    • 40. Omni-channel retailer
    • 41. Steps
    • 42. Accessing same checkout basket on mobile and computer
    • 43. Same deals and promotions throughout channels
    • 44. maintain the same inventory across channels
    • 45. developing it’s social media channels
    • 46. Groupon
  • References
    • Dsw business. (2007, September 28). Retrieved from http://uffnikdsw.blogspot.com/2007/09/dsw-business.html
    • 47. The value proposition to our customers. (2009, April 1). Retrieved from http://www.wikinvest.com/stock/DSW_%28DSW%29/Value_Proposition_Offered_Customers
    • 48. Company profile. (2009). Retrieved from http://investors.dswshoe.com/phoenix.zhtml?c=189127&p=irol-homeprofile
    • 49. Dsw inc.. (n.d.). Retrieved from http://www.reuters.com/finance/stocks/companyProfile?rpc=66&symbol=DSW