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Dsw powerpoint Dsw powerpoint Presentation Transcript

  • DSW
    Jordan Gould
    Caitlin Ponsford
    Christina Silva
  • Company Information
    • Discount retailer of Dress, casual, and athletic shoes
    • Carries Handbags, accessories, and hosiery
    • Opened in 1991 in Columbus, OH
    • Currently has 305 stores in 39 states
    • Launched it’s website in 2008 to reach consumers in states that do not have retail locations
    • Competition: JC Penny’s, Macy’s, Collective Brands
  • Target Market
    • Men and Women
    • Brand, quality, and style conscious
    • Hedonic and Utilitarian Shoppers
    • Vast range of socioeconomic and demographic backgrounds
  • Value Proposition
    • High quality merchandise at reasonable prices
    • Pricing strategy is continuous
    • Loyalty program
    • Rewards and discounts
    • 2008-76% of sales were from Loyalty program members
  • Product/Retail Strategy
    • Create a unique environment that caters to rational and emotional needs
    • Broad selection combined with convenience
    • Enhanced Merchandising
    • Track stores sales weekly, re-orders if necessary
    • Invest in planning, allocation, and distribution
  • Current Marketing Strategy
    • Facebook
    • Twitter
    • YouTube
    http://www.youtube.com/user/dswshoewarehouse
  • FaceBook
  • Online shopping
    • Rewards Members
    • Free Shipping on purchases over $35
    • Premier Rewards Members
    • Free next day shipping
    • Customer reviews
  • Customized shopping
    • Quick Search
    • Size
    • Category
    • Color
    • Search!
  • Improvements
    Mobile site
    • Must be a smooth transitions from current site
    • Easy to navigate on a mobile device
    • Integration of digitals (links to twitter, Facebook, and YouTube)
    Work on integration of channels
    • Access same checkout basket on mobile and computer
    • Same deals and promotions throughout channels
    • Maintain same inventory across channels
  • New Digital Strategy
    • Keep what works and build upon them
    • Stay focused on new digital strategy
    • Keep up with current trends
    • adapt and innovate to stay ahead
    • Implement mobile commerce
    • Integration of digitals, easy to use
  • New Digital Strategy
    • Integration of channels
    • Omni-channel retailer
    • Steps
    • Accessing same checkout basket on mobile and computer
    • Same deals and promotions throughout channels
    • maintain the same inventory across channels
    • developing it’s social media channels
    • Groupon
  • References
    • Dsw business. (2007, September 28). Retrieved from http://uffnikdsw.blogspot.com/2007/09/dsw-business.html
    • The value proposition to our customers. (2009, April 1). Retrieved from http://www.wikinvest.com/stock/DSW_%28DSW%29/Value_Proposition_Offered_Customers
    • Company profile. (2009). Retrieved from http://investors.dswshoe.com/phoenix.zhtml?c=189127&p=irol-homeprofile
    • Dsw inc.. (n.d.). Retrieved from http://www.reuters.com/finance/stocks/companyProfile?rpc=66&symbol=DSW