Dsw powerpoint

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Dsw powerpoint

  1. 1. DSW<br />Jordan Gould<br />Caitlin Ponsford<br />Christina Silva<br />
  2. 2. Company Information<br /><ul><li>Discount retailer of Dress, casual, and athletic shoes
  3. 3. Carries Handbags, accessories, and hosiery
  4. 4. Opened in 1991 in Columbus, OH
  5. 5. Currently has 305 stores in 39 states
  6. 6. Launched it’s website in 2008 to reach consumers in states that do not have retail locations
  7. 7. Competition: JC Penny’s, Macy’s, Collective Brands</li></li></ul><li>Target Market<br /><ul><li>Men and Women
  8. 8. Brand, quality, and style conscious
  9. 9. Hedonic and Utilitarian Shoppers
  10. 10. Vast range of socioeconomic and demographic backgrounds</li></li></ul><li>Value Proposition<br /><ul><li>High quality merchandise at reasonable prices
  11. 11. Pricing strategy is continuous
  12. 12. Loyalty program
  13. 13. Rewards and discounts
  14. 14. 2008-76% of sales were from Loyalty program members</li></li></ul><li>Product/Retail Strategy<br /><ul><li>Create a unique environment that caters to rational and emotional needs
  15. 15. Broad selection combined with convenience
  16. 16. Enhanced Merchandising
  17. 17. Track stores sales weekly, re-orders if necessary
  18. 18. Invest in planning, allocation, and distribution</li></li></ul><li>Current Marketing Strategy<br /><ul><li>Facebook
  19. 19. Twitter
  20. 20. YouTube</li></ul>http://www.youtube.com/user/dswshoewarehouse<br />
  21. 21. FaceBook<br />
  22. 22. Online shopping<br /><ul><li>Rewards Members
  23. 23. Free Shipping on purchases over $35
  24. 24. Premier Rewards Members
  25. 25. Free next day shipping
  26. 26. Customer reviews</li></li></ul><li>Customized shopping<br /><ul><li>Quick Search
  27. 27. Size
  28. 28. Category
  29. 29. Color
  30. 30. Search!</li></li></ul><li>Improvements<br />Mobile site<br /><ul><li>Must be a smooth transitions from current site
  31. 31. Easy to navigate on a mobile device
  32. 32. Integration of digitals (links to twitter, Facebook, and YouTube)</li></ul>Work on integration of channels<br /><ul><li>Access same checkout basket on mobile and computer
  33. 33. Same deals and promotions throughout channels
  34. 34. Maintain same inventory across channels</li></li></ul><li>New Digital Strategy<br /><ul><li>Keep what works and build upon them
  35. 35. Stay focused on new digital strategy
  36. 36. Keep up with current trends
  37. 37. adapt and innovate to stay ahead
  38. 38. Implement mobile commerce
  39. 39. Integration of digitals, easy to use </li></li></ul><li>New Digital Strategy<br /><ul><li>Integration of channels
  40. 40. Omni-channel retailer
  41. 41. Steps
  42. 42. Accessing same checkout basket on mobile and computer
  43. 43. Same deals and promotions throughout channels
  44. 44. maintain the same inventory across channels
  45. 45. developing it’s social media channels
  46. 46. Groupon</li></li></ul><li>References<br /><ul><li>Dsw business. (2007, September 28). Retrieved from http://uffnikdsw.blogspot.com/2007/09/dsw-business.html
  47. 47. The value proposition to our customers. (2009, April 1). Retrieved from http://www.wikinvest.com/stock/DSW_%28DSW%29/Value_Proposition_Offered_Customers
  48. 48. Company profile. (2009). Retrieved from http://investors.dswshoe.com/phoenix.zhtml?c=189127&p=irol-homeprofile
  49. 49. Dsw inc.. (n.d.). Retrieved from http://www.reuters.com/finance/stocks/companyProfile?rpc=66&symbol=DSW </li>

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