1. 1
THEORY BUILDING FROM CASES:
OPPORTUNITIES AND
CHALLENGES
長榮大學經營管理研究所博士班
高等經營管理專題研討
指導教授 : 李元德
學 生 : 郭芳琪
KATHLEEN M. EISENHARDT
Stanford University
MELISSA E. GRAEBNER
University of Texas at Austin

2. She is the Stanford W. Ascherman M.D.
Professor of Strategy and Organizations in
the Department of Management Science
and Engineering and the codirector of the
Stanford Technology Ventures Program,
Stanford University. She received
her Ph.D. from Stanford’s Graduate School
of Business. Her research interests include
alliance and network processes, strategy
as
simple rules, and competitive power
dynamics in technology-based
entrepreneurial and established
companies.
http://www.stanford.edu/~kme/
2
KATHLEEN M. EISENHARDT
Stanford University

3. She is an assistant professor of
management at the McCombs School of
Business in the University of Texas at
Austin. She received her Ph.D. in
management science and engineering
from Stanford University. Her research
interests include corporate governance,
trust, and strategic decision making. She
examines these issues in the contexts of
mergers and acquisitions and
entrepreneurial firms.
The 2009 Academy of Management Journal
Best Paper Award
http://annualmeeting.aomonline.org/2010/a
wards/257-amjrecipient
3
MELISSA E. GRAEBNER
University of Texas at Austin

4. 4
THEORY BUILDING FROM CASES:
OPPORTUNITIES AND
CHALLENGES
 Justifying Theory Building
 Theoretical Sampling of Cases
 Dealing with Interview Data
 Presenting Empirical Evidence
 Writing the Emergent Theory

5. Justifying Theory Building
Why is this an inductive study?

6. Theoretical Sampling of Cases
How can the theory generalize if the
case aren’t representative?

7. Presenting Empirical Evidence
Where is the rich story?

8. Writing the Emergent Theory
Why did you format the theory this
way?

9. Conclusion
9

10. 10
THE END
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