FIO-KeyBOforNokia

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Proposal for Nokia for their future products by featuring FIO-KeyBO, 10 key QWERTY text entry method. NOkia will regain market share by adopting unique approach which has a potential to become the next de-facto input method for over 5 billions users in the world...yi

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FIO-KeyBOforNokia

  1. 1. FIO Technology Inc. Our Mission: To provide compelling, universal user interface designs for mobile products using creative ideas and innovative technologies. Product: FIO-KeyBO Product: FIO-KeyBO Flexible IIndoor and Outdoor KeyBOard for 10-key Flexible ndoor and Outdoor KeyBOard for 10-key text entry devices such as mobile phone, remote text entry devices such as mobile phone, remote controller, game controller, etc. controller, game controller, etc. Contact: Itsuro Yoshimoto iyoshi@fiotechnology.com Phone: 408-315-41872011/10/24 FIO Technology Inc. confidential 1
  2. 2. Summary…Summary… FIO can provide a superior text entry method, which enables a FIO can provide a superior text entry method, which enables a10-key device within a 40 to 50mm device to function as a full PC10-key device within a 40 to 50mm device to function as a full PCkeyboard and replace the multi-tap input method for Nokia’s billionskeyboard and replace the multi-tap input method for Nokia’s billionsof low-end, feature phones.of low-end, feature phones. FIO can provide an innovative touch-panel input application  FIO can provide an innovative touch-panel input applicationidea for Nokia to beat iPhone and Android devices. idea for Nokia to beat iPhone and Android devices. FIO is interested in licensing its FIO-KeyBO technologies to  FIO is interested in licensing its FIO-KeyBO technologies topotential partners such as Nokia or accepting an equity investment potential partners such as Nokia or accepting an equity investmentto further develop its products. to further develop its products.2011/10/24 FIO Technology Inc. confidential 2
  3. 3. Proposal to Nokia [1]FIO-KeyBO featured entry model for Nokia - Nokia1100 -Recapture market share with FIO-KeyBORecapture market share with FIO-KeyBO Blackberry style Blackberry style Nokia1100 Nokia1100 fused fused Sold 250 million Sold 250 million units!! units!! 2011/10/24 FIO Technology Inc. confidential 3
  4. 4. Proposal to Nokia [2] W7M smart phone“FIO-Pad” featured Smartphone ApplicationMore accurate and faster than Swype, T9 trace..More accurate and faster than Swype, T9 trace..  Cleverly achieves 10-key  Cleverly achieves 10-key QWERTY keyboard in much QWERTY keyboard in much narrower form factor. narrower form factor.  Enables blind, one-hand  Enables blind, one-hand Single hand Single hand touch input operation. touch input operation. operation operation Increase usability Increase usability Increase usability Increase usability Align [RTY] to [$2%]. Align [RTY] to [$2%]. Keeps the same location Keeps the same location between [alphabet] between [alphabet] [number / Symbols]. [number / Symbols]. 2011/10/24 FIO Technology Inc. confidential 4
  5. 5. Proposal to Nokia [3]Tablets require a better companion Accessory Phone for tabletMany smartphone and NotePC users will shift to iPad, Tablet, and4G (LTE). A capable basic accessory phone is a better choice. Proposal for Nokia Accessory Phone (for Nokia Tablet) • 4G dumb pipe • Basic Music phone • BT/USB accessory • Rugged • Longer battery • Small size (40~50mm width) • QWERTY keyboard (FIO-KeyBO)2011/10/24 FIO Technology Inc. confidential 5
  6. 6. Common Smartphone problems JMAR Social Media usage report - March 2010 ~ 54% users want improved “text entry” What do you want to be improved? What do you want to be improved? Battery life Battery life Hard to type text entry Hard to type text entryAvailability of Infrared communicationAvailability of Infrared communication Ability to use Felica (e-wallet) Ability to use Felica (e-wallet) Availability of One-Seg (Mobile TV) Availability of One-Seg (Mobile TV) Reduce device size Reduce device size Increase screen size Increase screen size Availability of Keitai mail Availability of Keitai mail Use of emoticons Use of emoticons Ability to personalize e-mail Ability to personalize e-mail 67% of users are complaining 67% of users are complaining Overall design Overall design about text entry method for about text entry method for Bluetooth capability Bluetooth capability both existing phone and touch both existing phone and touch panel smart phones. panel smart phones. N.A N.A n=373 (smart phone users) n=373 (smart phone users) 2011/10/24 FIO Technology Inc. confidential 6
  7. 7. New input trend in Japan~ Apple i-Phone’s flick input is becoming a de-facto input method ~ What is ““ Flick ”” input? What is Flick input? Faster & more accurate than multi-tap Faster & more accurate than multi-tap Press and release[2]………Ka Press and release[2]………Ka Press and move left[2]….…Ki Press and move left[2]….…Ki Press and move UP[2]…….Ku Press and move UP[2]…….Ku Press and move right[2]….Ke Press and move right[2]….Ke Press and move down[2]...Ko Press and move down[2]...Ko Apple filed for patent in Apr/2008 Apple filed for patent in Apr/2008 US application No.(12/107,711) US application No.(12/107,711) However, prior art exists However, prior art exists (Hanabi [JPN], FIO-KeyBO [US: 2005] (Hanabi [JPN], FIO-KeyBO [US: 2005] 2011/10/24 FIO Technology Inc. confidential 7
  8. 8. “FIO-KeyBO” is the prior art in US~ FIO posted this “Flick” concept image to Japanese SNS in Sep/2007 ~ Sep/05: Filed as provisional patent in US Sep/05: Filed as provisional patent in US application [US60/718,197] application [US60/718,197] Jan/06: Introduced to Apple’s engineer Jan/06: Introduced to Apple’s engineer Sep/07: Introduced to Japanese SNS (Agoria) Sep/07: Introduced to Japanese SNS (Agoria) Dec/07: Printed the concept image of English Dec/07: Printed the concept image of English “Flick” on the back of my business card “Flick” on the back of my business card Apr/08: Apple filed the same input method as Apr/08: Apple filed the same input method as the gesture input patent application (“flick”) the gesture input patent application (“flick”) June/08: Apple released 3G i-Phone with “flick” June/08: Apple released 3G i-Phone with “flick” Jan/2010: Over 80M units has been sold with Jan/2010: Over 80M units has been sold with “flick” input for i-Phone and i-Touch “flick” input for i-Phone and i-Touch “Flick” became the de-facto input method for “Flick” became the de-facto input method for smartphones in Japanese market smartphones in Japanese market 2011/10/24 FIO Technology Inc. confidential 8
  9. 9. Application“FIO-Pad” wall paper ConceptNew concept: Make Keyboard as a fun wallpaperNew concept: Make Keyboard as a fun wallpaper [T]: Press Number[2] key and release [T]: Press Number[2] key and release without moving a Thumb without moving a Thumb [R]: Press Number[2] key and release [R]: Press Number[2] key and release a Thumb to the left a Thumb to the left [Y]: Press Number[2] key and release [Y]: Press Number[2] key and release a Thumb to the right a Thumb to the right Combine with Combine with word prediction word prediction Change Skin Change Skin like wall paper like wall paper Add more “flick” Add more “flick” variation variation 2011/10/24 FIO Technology Inc. confidential 9
  10. 10. Large MarketFIO-KeyBO : Potential MarketOver 5 billion target users(cellular phones, remote controllers, game controllers, etc) Worldwide mobile device - over 1.6 billion units were sold in 2010, a 31.8% increase from 2009, according to Gartner. In addition to the 73% growth of smart phones, basic phones grew 25% with 1.3 billion units. Carriers are expecting to increase data revenue through messaging service such as email and SMS. FIO-KeyBO aims to replace multi-tap text entry method and become a new standard for basic phones with 10 keys in emerging markets. Game console – Worldwide sales by Jan/2011, total 170 mil units. Nintendo Wii (77M), MS Xbox360 (50M), Sony Play Station3 (42M) Motion sensor control is NOT suitable for quick search and text chat over the network community.Remote controller – In 2010, global annual television sales reached 242M (15%) Remote controller – In 2010, global annual television sales reached 242M (15%)[Source: Display Search]. The QWERTY keyboard has become a mandatory feature [Source: Display Search]. The QWERTY keyboard has become a mandatory featurefor IPTV remote controllers such as GoogleTV for direct content search. for IPTV remote controllers such as GoogleTV for direct content search.2011/10/24 FIO Technology Inc. confidential 10
  11. 11. CustomerHow users are complaining?FIO-KeyBO solves the fundamental problems of existing input method Number keys are too small. Users are NOT Software keyboards are NOT accurate. satisfied with [multi-tap] nor T9word text entry methods.2011/10/24 FIO Technology Inc. confidential 11
  12. 12. CompetitorsFailures of existing approaches ~ QWERTY PhoneSeveral companies have recently introduced phones with new ways to input text. Because these phoneshave largely failed, an opportunity remains to more easily provide QWERTY functionality in basic phones. Nokia Twist LG Lotus RIM 8220 Samsung Alias 2 2011/10/24 FIO Technology Inc. confidential 12
  13. 13. Create a new marketAn invisible blue ocean market exists..In 2010, the smart phone market grew 72% (297M) worldwide.In addition, basic featured phones also grew 25% (1.3B). Heavy SMS, SNS, email users 4 out of 5 units are 4 out of 5 units are basic phones, basic phones, and still growing… and still growing… Potential new market With FIO-KeyBO’s With FIO-KeyBO’s innovative innovative keyboard, Nokia keyboard, Nokia FIO- can capture many can capture many FIO- KeyBO KeyBO of these of these customers customers Red Ocean Red Ocean [ 2Abc ] Multi-tap method Basic users2011/10/24 FIO Technology Inc. confidential 13
  14. 14. Our solutionFIO-KeyBO can enable an existing 10 key device to function as a full PCkeyboard within 40mm ~ 50mm device width Standard [2Abc] Standard [2Abc] keypad keypad FIO-KeyBO FIO-KeyBO Simply split single silicon Simply split single silicon rubber switch into two pieces rubber switch into two pieces [letter]:- position to press - Allocates two switches under Allocates two switches under ◎◎◎ 【Q】: Left side of [1] key each key instead of one. each key instead of one. Therefore, 11 unique characters Therefore, 11 unique characters ◎◎◎ 【W】: Center of [1] key can be generated from a single- can be generated from a single- ◎◎◎ 【E】: Right side of [1] key click of the three numeric keys click of the three numeric keys ◎◎◎ 【R】: Middle of [1]&[2] instead of multi-tap key presses. instead of multi-tap key presses. ◎◎◎ 【T】: Left side of [2] key 2011/10/24 FIO Technology Inc. confidential 14
  15. 15. Company StrengthFIO-KeyBO Patents Filed (PCT)●3-key (11 letters) x 4 lines = 44 single-click direct entry WO/2009/123625 WO/2009/123625●88 characters with Shift+ operation supports multi-language keyboards●Works as standard full size NUMBER keys when you dial, NOT like blackberry QWERTY full keyboard QWERTY full keyboard [2abc] full keyboard [2abc] full keyboard example【 Finnish / Swedish 】 example【 Finnish / Swedish 】 OEMs may prefer this solution OEMs may prefer this solution2011/10/24 FIO Technology Inc. confidential 15
  16. 16. Patent ApplicationFIO-KeyBO patent has been filed to US, JP, KR, CN, IN & EUComments from European Patent Attorney, Alec Messulam:The invention of this application is concerned with how one can emulate the layout of a QWERTY keyboard, i.e. one with a conventional keyboard layout designed for use with ten fingers, using a telephone keypad or remote controller having three columns and four rows. It has previously been proposed to use one key to select more than one character but even if each key can select three alphanumeric characters, that still only allows for nine characters per row, whereas a QWERTY keyboard requires eleven.The solution offered by the invention is to place characters between keys and to require two adjacent keys to be depressed simultaneously in order to record a keystroke. Nowhere in the prior art has it been suggested to use the tip of one finger to press two keys simultaneously. Shift, Alt and Ctrl keys on a keyboard are actuated at the same time as other keys but not using the tip of the same finger, indeed not even using two fingers of the same hand.The invention offers for the first time, the possibility of one finger text entry using a keypad having the layout of a conventional telephone while allowing the operator to find all the characters intuitively in the same relative positions as they would occupy on a conventional ten-finger keyboard. Neither this objective, nor the method by which it has been achieved, is suggested by the prior art. .2011/10/24 FIO Technology Inc. confidential 16
  17. 17. Demo-150-year-old person broke a world record of fast text entry CLICK here !! CLICK here http://www.youtube.com/watch?v=D-5CmWSwQx0 http://www.youtube.com/watch?v=D-5CmWSwQx0 http://home.singtel.com/news_centre/news_releases/2008_02_25.asp http://home.singtel.com/news_centre/news_releases/2008_02_25.asp 18-year old student holds world record of 41.4 Sec 18-year old student holds world record of 41.4 Sec 160 characters with over 160 characters with over 350 multi-taps required = 350 multi-taps required = 8~9 times / sec. 8~9 times / sec. FIO-KeyBO required ONLY 4~5 times / sec to beat this world record. 2011/10/24 FIO Technology Inc. confidential 17
  18. 18. SummaryFIO-KeyBO ~ Strength A cellular phone demo unit works as external keyboard to display text to any PC application Why FIO-KeyBO is superior..? Why FIO-KeyBO is superior..?  Enables 10 keys as full PC [QWERTY] keyboard  Enables 10 keys as full PC [QWERTY] keyboard  Keeps Number keys as big as current basic phone  Keeps Number keys as big as current basic phone  Supports full symbols of PC keyboard  Supports full symbols of PC keyboard  No increased cost for hardware  No increased cost for hardware  Keeps the same width as an existing basic phone (40 to 50 mm)  Keeps the same width as an existing basic phone (40 to 50 mm) 2011/10/24 FIO Technology Inc. confidential 18
  19. 19. About Me FounderItsuro Yoshimoto founded FIO Technology Inc in 2006, formerly Yoshimoto Inc. He filed FIO- KeyBO related patents to PCT and 6 regions (US, JP, KR, CN, IN, EU). Prior to Yoshimoto Inc, he led a web and mobile content division in US operations at Namco. He established a profitable wireless game business foundation in North America for Namco by managing five Independent Software Vendors.Yoshimoto started his career at CASIO in 1983. He designed software for the Digital Audio Tape recorder (DAT). He mainly worked as an embedded software engineer for 11 years and developed many products. He also worked as a product planner for an additional 2 years. Then, he moved to CASIO US R&D center in San Jose for an additional 5 years to develop multi-application CD-ROMs for Windows CE based handheld PC and Pocket PC, and researched new technology trends. He invented many patents.Yoshimoto majored in acoustic design at Kyusyu Institute of Design, Japan.MBA from Kenichi Ohmae graduate school of business.2011/10/24 FIO Technology Inc. confidential 19

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