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What you will see ? <ul><li>CPS (Celeb Power Score) is based on  </li></ul><ul><ul><li>Popularity, </li></ul></ul><ul><ul>...
Top 10 Stars almost in parity Sachin & Aishwarya lead All India Recognition Total Recognition is a combination of Photo Re...
Top 5 Most Recognized Stars by genre All India Recognition Saina Nehwal has moved up 4 ranks thanks to her performance in ...
Balika Vadhu  makes an entry with a bang Directors simply shuffle in ranks HSM Markets Likeability Recognition Avika Gor a...
Top 5 Most Popular Stars by genre All India *TV Stars picked from Hindi Speaking Markets Popularity Popularity is based on...
International Cricketers small on Likeability,  bigger on Recognition Some of the International cricketers were included i...
Hrithik & John take over… Physical appeal -Top Actors HSM Wave 2  … to uproot Aamir & Shahid Topmost Runner Up  Wave 1
Akshay & Aamir lose to Hrithik & Shah Rukh Character appeal -Top Actors Topmost Runner Up  HSM Wave 2  Wave 1
Looks consolidate for Katrina & Ash Physical appeal -Top Female Actors HSM Topmost Runner Up  Wave 2  Wave 1
On Personality, Bipasha gains some ground Character -Top Female Actors HSM Topmost Runner Up  Wave 2  Wave 1
Top 5 Stars Most Persuasive Stars by Genre All India Persuasion Big B & Aish retain top spots in their groups; whereas Yuv...
Power of Persuasion polarized among women All India Power of Persuasion -Top Actors- Female Persuasion Topmost Runner Up  ...
But fragmented among top men All India Power of Persuasion -Top Actors- Male Persuasion Topmost Runner Up
CelebTrack TM  Power List All India CPS
The All-India Power List
What does CelebTrack also show ? <ul><li>Who is more popular amongst classes and masses </li></ul><ul><li>Comparing some c...
Men in Blue  score among Classes Classes:  SEC A Adults in Metros, Owning High-end Durables  Masses:  SEC CD Adults in Non...
Hrithik the clear Bollywood all-rounder Future  Roshan ? Image Topmost Runner Up
Aish clearly leads, followed by Katrina Character -Top Female Actors HSM Topmost Runner Up  Wave 2
Adding the Dreamgirl, the current day girls sweat HSM Top Female Filmstars Character -Top Female Actors Topmost Runner Up
Energy slot among leading ladies yet to be taken HSM Markets 25 45 65 Beautiful Cute Feminine Healthy/ Fit Sexy Youthful C...
But on personalities, they are distinct Not much difference on physicality 0 10 20 30 40 50 Stylish Handsome Cute Youthful...
Same for the young women 0 10 20 30 40 50 60 70 Stylish Beautiful Cute Youthful Cool Tough Feminine Genelia D'souza Deepik...
Higher classes and men more persuaded by top 10 stars; age and geography are not differentiators Persuasion 30 40 50 60 15...
Women More Persuasive in Non-Metros  Than In Metros Non-Metros Metros VS Persuasion
Movie stars lead cricketers,  other sports several notches lower All India CPS CPS for Top 10 stars across genres 30 40 50...
Bachchan Family – A Power Centre
Leading Ladies Lead their Men
Salman..the endorser’s dilemma High on Popularity; Loses on Persuasion Power & Image Score All India RANKS 6 Image Score 6...
Reach us at <ul><li>  Balaji Kannan </li></ul><ul><ul><li>Associate Manager, Marketing </li></ul></ul><ul><ul><li>Tel-91-2...
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Some Interesting Findings Of Celeb Track Round Ii

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Transcript of "Some Interesting Findings Of Celeb Track Round Ii"

  1. 2. What you will see ? <ul><li>CPS (Celeb Power Score) is based on </li></ul><ul><ul><li>Popularity, </li></ul></ul><ul><ul><li>7 Persuasion categories, </li></ul></ul><ul><ul><li>25 Image attributes, </li></ul></ul><ul><ul><li>Media Presence and </li></ul></ul><ul><ul><li>Over Exposure (Capturing the fatigue level); </li></ul></ul><ul><li>In this presentation we have put forth the insights on who’s doing well on most of the above mentioned parameters </li></ul><ul><li>What you will also see are some comparisons with the previous wave. </li></ul>
  2. 3. Top 10 Stars almost in parity Sachin & Aishwarya lead All India Recognition Total Recognition is a combination of Photo Recognition and Name Recognition; Sachin leads when it comes to Total Recognition 80 85 90 95 100 Sachin Aishwarya Salman Khan SRK Big B Abhishek Hrithik Dhoni Kapil Dev Hema Malini Total Recognition
  3. 4. Top 5 Most Recognized Stars by genre All India Recognition Saina Nehwal has moved up 4 ranks thanks to her performance in recent events; Sachin, Sania and Aish maintain their ranks in their groups
  4. 5. Balika Vadhu makes an entry with a bang Directors simply shuffle in ranks HSM Markets Likeability Recognition Avika Gor a new entrant has made a big entry with her debut “Balika Vadhu”; the ones who have managed to recognise her have rated her the best on Likeability amongst TV Stars
  5. 6. Top 5 Most Popular Stars by genre All India *TV Stars picked from Hindi Speaking Markets Popularity Popularity is based on Recognition and Likeability, established & mature stars such as Big B, Hema Malini, Kajol, Kapil score very well on Popularity.
  6. 7. International Cricketers small on Likeability, bigger on Recognition Some of the International cricketers were included in the celebrity list in wave 2, owing to IPL’s success. Recognition is high for almost all of them, however few miss out on likeability.
  7. 8. Hrithik & John take over… Physical appeal -Top Actors HSM Wave 2 … to uproot Aamir & Shahid Topmost Runner Up Wave 1
  8. 9. Akshay & Aamir lose to Hrithik & Shah Rukh Character appeal -Top Actors Topmost Runner Up HSM Wave 2 Wave 1
  9. 10. Looks consolidate for Katrina & Ash Physical appeal -Top Female Actors HSM Topmost Runner Up Wave 2 Wave 1
  10. 11. On Personality, Bipasha gains some ground Character -Top Female Actors HSM Topmost Runner Up Wave 2 Wave 1
  11. 12. Top 5 Stars Most Persuasive Stars by Genre All India Persuasion Big B & Aish retain top spots in their groups; whereas Yuvi and Sania gain ranks
  12. 13. Power of Persuasion polarized among women All India Power of Persuasion -Top Actors- Female Persuasion Topmost Runner Up Katrina and Aish clearly lead..
  13. 14. But fragmented among top men All India Power of Persuasion -Top Actors- Male Persuasion Topmost Runner Up
  14. 15. CelebTrack TM Power List All India CPS
  15. 16. The All-India Power List
  16. 17. What does CelebTrack also show ? <ul><li>Who is more popular amongst classes and masses </li></ul><ul><li>Comparing some celebs on image attributes </li></ul><ul><li>How’s the Bachchan family performing </li></ul><ul><li>How are the Bollywood couples fairing </li></ul>
  17. 18. Men in Blue score among Classes Classes: SEC A Adults in Metros, Owning High-end Durables Masses: SEC CD Adults in Non-metros, Non-owner of any High-end Durable Classes Masses Popularity
  18. 19. Hrithik the clear Bollywood all-rounder Future Roshan ? Image Topmost Runner Up
  19. 20. Aish clearly leads, followed by Katrina Character -Top Female Actors HSM Topmost Runner Up Wave 2
  20. 21. Adding the Dreamgirl, the current day girls sweat HSM Top Female Filmstars Character -Top Female Actors Topmost Runner Up
  21. 22. Energy slot among leading ladies yet to be taken HSM Markets 25 45 65 Beautiful Cute Feminine Healthy/ Fit Sexy Youthful Cool Stylish/ Trendy Energetic Tough/ Has Stamina Katrina Kaif Aishwarya Rai Priyanka Chopra
  22. 23. But on personalities, they are distinct Not much difference on physicality 0 10 20 30 40 50 Stylish Handsome Cute Youthful Cool Tough Macho Shahid Kapoor John Abraham Abhishek Bachchan Ranbir Kapoor Imran Khan 0 10 20 30 40 50 Carefree Funny Bold Grounded Trustworthy Modern Intelligent Family Oriented Sexy
  23. 24. Same for the young women 0 10 20 30 40 50 60 70 Stylish Beautiful Cute Youthful Cool Tough Feminine Genelia D'souza Deepika Padukone Sonam Kapoor Asin Bipasha Basu 0 5 10 15 20 25 30 35 40 45 50 Carefree Funny Bold Grounded Trustworthy Mordern Intelligent Family Oriented Sexy
  24. 25. Higher classes and men more persuaded by top 10 stars; age and geography are not differentiators Persuasion 30 40 50 60 15-30 yr 31-50 yr 30 40 50 60 SEC A SEC B SEC C/D 30 40 50 60 Metro Non-metro 30 40 50 60 Men Women
  25. 26. Women More Persuasive in Non-Metros Than In Metros Non-Metros Metros VS Persuasion
  26. 27. Movie stars lead cricketers, other sports several notches lower All India CPS CPS for Top 10 stars across genres 30 40 50 60 70 Bollywood Cricket Other Sports
  27. 28. Bachchan Family – A Power Centre
  28. 29. Leading Ladies Lead their Men
  29. 30. Salman..the endorser’s dilemma High on Popularity; Loses on Persuasion Power & Image Score All India RANKS 6 Image Score 6 Media Presence 17 Tonality 14 Least Over Exposed 7 Likeability Salman Khan Recognition 1 Popularity 3 General Persuasion 9 Media Coverage 4 CPS 5 7 3 10 1 18 24 1 4 3 2 SRK Aamir 2 11 2 7 2 5 1 8 1 6
  30. 31. Reach us at <ul><li> Balaji Kannan </li></ul><ul><ul><li>Associate Manager, Marketing </li></ul></ul><ul><ul><li>Tel-91-22-23015122/44 (extn. 622) ; Dir – 91-22-4244 2622 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li> Vineet Sodhani </li></ul><ul><ul><li>Associate Vice President, Marketing </li></ul></ul><ul><ul><li>Tel-91-22-23015122/44 (extn. 628) ; Dir – 91-22-4244 2628 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>
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